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Be The Media UPDATE

September 2007


BE THE MEDIA is the best tool to grow your audience. We teach you how to build your platform. If you are a musician, author, educator, filmmaker, consultant, publicist, trainer, speaker, politician, religious leader, activist, entrepreneur, or coach - BE THE MEDIA is for you!

This issue: The Musician Edition
While focused on music, these concepts can be applied across fields, from business to publishing to politics.

1. Tune in your audience
The Sweetwater
3. The Future of Music
4. Save the date: Tues October 16, 5pm PST, 8pm EST
          Teleseminar hosted by Alex Mandossian

5. Next issue: Build your platform and manage your list
6. Advance sales discount ending. Act now, save $6/book

1. Tune in your audience

Smart musicians chase audiences, not major label contracts.

Bands can tune in their audience by engaging them on social networks like MySpace, through web sites, blogs, podcasts, and video sharing sites like YouTube and blip.tv.

Sites like Eventful let rabid fans create grassroots campaigns to "demand"  local dates for popular bands. The audience rewards the artists directly - with Paypal, iTunes, and CD Baby. No middlemen scooping up all the profits.

Tune in YOUR audience. Be The Media can help. Learn how to:

  • Create direct relationships between artist and audience

  • Promote on social networks like MySpace and Facebook

  • Sell your music on CD Baby, your web site, and blog

  • License your songs, ringtones, and merchandise

  • Create and distribute a Podcast

  • Create a high-def (HD) studio - in your spare room

  • Create a radio show (terrestrial, satellite, and Internet)

  • Create a radio station (Low Power FM)

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2. The Sweetwater

The loss of local clubs and music outlets nationwide means artists lack venues in which to perform, build an audience, and sell their music.

The Sweetwater Saloon, a Mill Valley, CA musical shrine for more than 33 years, will hopefully return soon. Neighbor Village Music won't. Please add Sweetwater as a MySpace friend, sign in support of the club, and help them find a new location.

Sweetwater has hosted John Lee Hooker, Ry Cooder, Richie Havens, Etta James, Maria Muldaur, Hot Tuna, Bob Weir, Carlos Santana, Huey Lewis, Bonnie Raitt, Bonnie Hayes, Train, Heather Combs Band, Jerry Garcia, Elvis Costello, and many, many more.

With music moving to digital distribution, independents need to use technology that brings artists and fans closer together...

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3. The Future of Music

...At the 7th annual Future of Music Coalition Policy Summit, over 90 panelists covered the intersection of music copyright, licensing, technology, and policy.

All photos by Puck Deutermann

Thanks to Future of Music Coalition, especially Michael Bracey, Jenny Toomey, Kristin Thomson, and Brian Zisk. Brian moderated great sessions on Social Networking and Blogging and Disintermediation 2.0: How technologies are flipping the music industry on its head.

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4. Save the date: Tuesday October 16th, 5pm
     Teleseminar hosted by Alex Mandossian

Register for our free upcoming teleseminar:

"Build Your Platform - BE THE MEDIA."

Participants can ask us any question, such as: "What is the most important thing I should know about building a platform?"

To RSVP, REPLY HERE with your query.

Phone lines are limited, and this event will book fast.
Save the date: Tues October 16, 5pm Pacific, 8pm Eastern.

The event will be hosted by Alex Mandossian. Since 1991, Alex has hosted teleseminars with many of the world’s top thought leaders such as Mark Victor Hansen, Jack Canfield, Stephen Covey, Vic Conant, Brian Tracy, David Bach, Harv Eker, Joe Vitale, and many others.

Alex has generated over $233 million in sales and profits for his clients and partners, and specializes in list building techniques.

Buy BE THE MEDIA by clicking here

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5. Next Issue: How to build your platform

Q: How do I build my platform and manage my email list?
This is the question asked most often. 

EVERYONE needs to build and manage their list of contacts  - whether you are a musician, author, filmmaker, insurance agent, politician, advocate, spiritual leader, podcaster, blogger, or boy/girl scout.

In next month's newsletter and during the October 16 teleseminar, we'll teach you the secrets to build your platform and manage your contacts more effectively.

Buy BE THE MEDIA by clicking here

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"David Mathison's BE THE MEDIA is the best overall resource available to help you build out your platform."

- Rick Frishman, President, Planned Television Arts

Buy now and save $6/book.

Buy BE THE MEDIA by clicking hereThanks to everyone who purchased advance copies. Your funds will help us finish this fantastic resource for independent artists.

BE THE MEDIA teaches fans to support and reward artists directly. Fans are no longer consumers of a product, but patrons of artists.

We are copyediting in October. Then its just layout, index, and the printer.

Buy now and SAVE $6 per book. This "advance" sales discount will end upon publication, so ORDER NOW.

To process your order, click the cover above or link below:

Buy BE THE MEDIA by clicking here

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Issue #2

Buy Advanced Copies Here:
Act now - s
ave $6 per book!

Buy BE THE MEDIA by clicking here

Buy BE THE MEDIA by clicking here

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Media News:
Microsoft Considers Facebook Stake
MySpace Expands to Cellphone

You, Too, Can Be A Network Reporter

The view from here:

Shana Morrison performing at the Sweetwater Saloon, Mill Valley, CA.

Thanks Shana for mentioning BE THE MEDIA to open your second set!

Visit Shana on MySpace



Keith Knight's strip, the K Chronicles, won the prestigious Harvey Award!

Keith won the comic book industry's oldest and most respected award, for Best Syndicated Strip or Panel.

Other nominees for this award were Doonesbury by Garry Trudeau, Mutts by Patrick McDonnell, MAAKIES by Tony Millionaire, and ANTIQUES.

Keith contributed some strips for the BE THE MEDIA Syndication chapter.

Upcoming Events:
Thursday, September 27, 7pm: 
California Democratic State Senate Candidates’ Forum

Olney Hall, College of Marin

Meet, listen, and question incumbent CA State Senator Carole Migden and candidates Assemblyman Mark Leno and San Francisco Police Commissioner Joe Alioto Veronese.

Moderated by David Mathison, Publisher of Be The Media.

Hosted by CA 6th Assembly District Democrats Club and College of Marin's Students for Social Responsibility.

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