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BE THE MEDIA hands you the SECRETS to INDEPENDENT MEDIA:

  • For authors, filmmakers, musicians, bands, bloggers, cartoonists, and radio hosts:
    • Learn how to inexpensively create and widely distribute your content
    • Self-publish your book, music, film, podcast, blog. Learn syndication and licensing
  • For educators, professors, librarians, students, and journalists:
    • A primary text for media production, media literacy, and media education courses
    • Improve your newspaper or website. The opportunities and risks of citizen journalism
  • For policymakers and community media advocates in cities and towns:
    • How to enable people-powered, community-based, participatory media
    • Implement open, democratic media platforms to provide fair and equal access for all

 Overview of the Book
Endorsements
Table Of Contents
Contributor Bios

Editor
Peer Review
Publication Details

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Featuring independent media EDUCATORS, EXPERTS, and ACTIVISTS:

Forewords by Kevin Kelly and Douglas Rushkoff, articles by Alex Mandossian, Robert Greenwald, Craig Newmark, Doc Searls, FreePress.net, Sesame Workshop, Prometheus Radio Project, Creative Commons,  Media-Alliance.org, National Wildlife Federation, and many more!

The book has TWO parts:

The Personal Media Renaissance

Learn how to inexpensively create and widely disseminate your work - without selling your royalties, rights, or soul in the process.

Until recently, publishing books, music and film required years of education and the expensive assistance of publishers, labels, studios, distributors and lawyers.

Today, artists can leverage low-cost tools and new methods of distribution to connect with their audience directly, and keep more of their royalties and rights.

Learn About:

  • Books: Learn how to self-publish a book
  • Blog: Learn to blog, moblog and videoblog
  • Film: Create and distribute a no-budget film
  • Music: Get your music to iTunes, MySpace, CDBaby
  • Radio: Create & self-syndicate a radio show
  • Podcast: Distribute a podcast via blogs & directories
  • Video: Share your video via Internet TV, videoblogs, BitTorrent, YouTube and IPTV
  • Syndicate: Offline & online syndication (RSS feeds)
  • License: License your ideas without selling your soul
  • Wiki: Virtually collaborate with global partners
  • Zine: How and why to self-publish
  • Internet: Energize your internet presence via:
    • Email lists
    • Autoresponders
    • Affiliates
    • Search engine optimization
    • Shopping carts
    • Accepting credit cards (PayPal, merchant accounts, payment gateways)
    • Low-cost, online fulfillment

For more, see Table of Contents, Part One

The Community Media Renaissance

Learn how communities throughout the US are taking back their publicly owned airwaves and rights-of-way. Featuring:

  • Community radio stations (Low Power FM)
  • Community, college, & high school newspapers
  • Community media centers & TV Stations (PEG)
  • Community Internet access (Fiber, WiFi, and WiMAX)
  • Virtual Communities and Social Networks
  • Community Media Advocacy

Learn About:

  • Radio stations: Low Power FM radio stations, with the Prometheus Radio Project
  • Newspapers: Create quality local newspapers
  • TV stations (PEG): Locally controlled, public access cable TV stations
  • Community media centers (CMC): Learn how to create a non-profit, community media center
  • Community Internet: How to implement a community internet. All about digital inclusion
  • News Agencies (IMC): Read and publish news about your local community
  • Virtual Communities and Social Networks: How to leverage SecondLife, MySpace, LinkedIn
  • Community Property: Know your rights: Copyleft, Copyright, and Creative Commons
  • Community Media Advocacy: By FreePress.net and Media-Alliance.org. Participate in the debate:
    • Media ownership: Stop big media
    • Net neutrality: Save the Internet
    • Payola: Stop pay-for-play
    • Community internet: Broadband for all
    • Video franchising: Save local access

For more, see Table of Contents, Part Two

Both parts in one book, for one low price!
Order now:

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ENDORSEMENTS:

“David Mathison's BE THE MEDIA offers the preposterous idea that broadcasting and publishing need not be exclusive to industrial titans.  You (yes, he means you) can take the "big" out of "media" and return this most important feature of democracy to the people.  The practical advice offered in this book are ideas whose time has come ... and none too soon. For those who've come to understand that the "news" and what's hot in popular culture are decisions made by large corporations, this book is must reading.  Here is the hand book for those Americans who want to join and help lead the revolution that is urgently returning to the people, the power of conveying information to a populace starved for new ideas from outside the box of big business commercialism.” - Phil Donahue

 


"BE THE MEDIA is the 'Whole Earth Catalog' for independent media."
 - Steven Piersanti: President, Berrett-Koehler Publishers




 

"BE THE MEDIA brings together a remarkable group of independent thinkers and media executives to create a provocative preview of the future of media."
- Alexander Hungate: Former Chief Marketing Officer, Reuters



"If BE THE MEDIA didn't exist, like Voltaire's God, it would have to be invented. David Mathison has assembled a mind-boggling collection of essays by people on the front lines of producing independent media. Since we are rapidly on our way to a point where that could include just about everyone, this is a book everyone needs to read."
- Robert McChesney: Co-founder and Chairman, FreePress.net. Professor, University of Illinois at Urbana-Champaign. Author or editor of 12 award-winning books, including Telecommunications, Mass Media, and Democracy; Our Media, Not Theirs; Rich Media, Poor Democracy; The Problem of the Media; and Tragedy & Farce.



“If you are going to play the game, it helps to know the rules. If you want ink and airtime for your book, you need to know how the System works. David Mathison’s BE THE MEDIA reveals the secrets.”
- Dan Poynter: Author and Publisher, The Self-Publishing Manual (15th Edition)
 


"David Mathison's BE THE MEDIA is a text and bible on how modern methods permit every person and organization to reach an audience that only a few years ago was reserved for the multi-billion dollar media conglomerates. It is a reference for uninhibited and unlimited methods that use print, computers, and the whole spectrum of devices right at hand in almost every community and household.  It shows how to spread ideas without the traditional massive presses, major networks and commercial studios."
- Ben H. Bagdikian: Author,
The New Media Monopoly; Pulitzer prize-winning journalist; Dean Emeritus,
Graduate School of Journalism at the University of California, Berkeley

 

"David Mathison's BE THE MEDIA is the best overall resource available to help you build out your platform."
- Rick Frishman: Founder, Planned Television Arts. Publisher, Morgan James Publishing
 

 



"This book should be called 'BE BETTER THAN THE MEDIA.' It tells readers how to realize that dream radio program, published book, or independent movie. It doesn't tell you how to break in - but how to break out. And it does it in the voices of those who have done it."
- Adair Lara: Award-winning columnist, San Francisco Chronicle. Author of five books, including "Hold Me Close, Let Me Go" and "Normal is Just A Setting on the Dryer"

 

Norman Solomon"Like the author himself, BE THE MEDIA is a unique and vital source of information, experience, and analysis that helps us to empower ourselves. Moving beyond the roles of media consumers who ingest what's dished out from on-high, those who take this book to heart and mind will gain essential tools and understanding for the struggles ahead -- to create media that enliven and democratize instead of numbing and stultifying.

If we can learn to "be the media," the process will move us far down the road toward a society where public discourse and governance is truly of, by, and for the people."
- Norman Solomon: Author; nationally syndicated columnist; Exec Dir, Inst for Public Accuracy


"BE THE MEDIA is one-stop shopping for any information you will need to publish your own book, produce your own radio show, or make your own film. At long last there is one comprehensive, state-of-the-art guide that includes all the information you will need to be an independent media producer by leaders in each media field. Thank you to David Mathison for this remarkable, enlightening and very timely book."
- Kimberly Weichel: Co-founder, Our Media Voice; Radio & TV producer; Author; Educator



“How can we the media ‘consumers’ BE THE MEDIA? Reading this remarkable collection of reports from the frontlines of the citizen media reform movement is an indispensable first step. Next, if you still don’t like the news, make some yourself!”
-
Rory O’Connor: President and CEO of Globalvision, Inc, an independent international media firm. Award-winning documentary filmmaker and journalist

 

"BE THE MEDIA is the everyman's guide on how to be a media creator/producer/distributor.  No matter the medium, this compilation allows anyone and everyone to utilize new information technologies to overcome previous barriers to entry in a wide variety of media disciplines."

- Emanuel Stern: President, Hartz Mountain Industries. The Stern family published The Village Voice from 1986-1999, along with
leading alternative weeklies in Los Angeles, Seattle, Minneapolis, Cleveland, and Orange County with a combined weekly circulation of 950,000.

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TABLE OF CONTENTS:

Be The Media 

Part One: The Personal Media Renaissance

Foreword: One Thousand True Fans
Kevin Kelly
: Co-founder, Wired Magazine. Previously Publisher and Editor of Whole Earth Review
1. Blogs: How To Create and Promote Your Blog
Learn all about blog software (hosted, remote and local), newsreaders, posts, links, comments, mobile blogging (moblogs), Google AdSense, RSS syndication, Technorati, Feedburner, blog directories and search engines.
2. Books: How To Self-Publish Your Book (and Promote the Hell Out of It)
Everything you need to know about self-publishing and promoting your book.
With thanks to Dan Poynter, 'Mr. Self-Publishing'
Featuring: Alex Mandossian: Teleseminar Secrets
3. Making Music: How To Make Music With Just 3 Chords & The Truth
This chapter teaches a simple method to learn piano, guitar and harmonica.
Featuring:
Robert Laughlin: The Medium is the Music - Feel the Power of Creating Your Own
4. The Music Business: The New Way to Promote and Sell Your Music
How to promote and sell your music directly to fans through websites, blogs, widgets, MySpace, iTunes, eMusic, and CDBaby.
Featuring:
Jeff Mersman and Merlin Owens: The Home HD Studio - From Hobby to Small Business
Barry Bergman: The Artist Services Model
5. Podcasting: How to Create and Promote Your Podcast
Everything you need to know about creating a podcast and promoting it through directories, affiliates, and blogs. Learn about Podsafe music, ID3 tags, and syndication.
Featuring:
Doug Kaye, Founder, IT Conversations
6. Radio: How To Create And Self-Syndicate Your Radio Show
Learn how to create, promote, and self-syndicate your radio program to a national audience. Learn how to create a program clock, info kits, demo CDs, one-sheets, barter advertising, and attracting affiliates. Internet Radio (Live365, Pandora, SHOUTcast), Skypecasts, Satellite Radio.
7. Video: The Video Revolution
Promote your video using Internet TV, videoblogs, YouTube, Bittorrent and IPTV.
Featuring:
Jeremy Allaire: Internet TV
Jay Dedman:
Videoblogging
8. Film: How to Create and Distribute Your Ultra-Low Budget Digital Film
Featuring:
Peter Broderick: The Revolution in Digital Movie Production and Distribution
Mark Stolaroff:
The Desktop Studio

Robert Greenwald: House Parties
9. Internet: How To Optimize Your Internet Presence for E-Commerce
Increase your audience through the proper email list management, use of affiliates, tagging, links, autoresponders, search engine optimization and shopping cart software.
10. Syndication: All About Syndication
How to grow your audience and revenues by leveraging offline and online syndication.
Featuring:
David Mathison with thanks to Stu Rees
Illustrations by Keith Knight and Lloyd Dangle
11. Licensing: How To License Your Ideas Without Selling Your Soul
Learn all about online (CafePress) and offline licensing for film, publishing, gaming, interactive, and music. Ringtones, wallpaper, images, property types, product categories, publicity rights.
Sherry Westin, Executive Vice President and Chief Marketing Officer, Sesame Workshop
Jaime Berman Matyas, EVP & Chief Operating Officer, National Wildlife Federation
12. zines: Be a zinester: How and Why to Publish Your Own Periodical
Everything you need to know to be a self-publisher.
Featuring:
Anne Elizabeth Moore, Best American Comics; Punk Planet; Hey Kidz, Buy This Book!

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Be The Media 

Part Two: The Community Media Renaissance

Foreword: The Opportunity For Renaissance
Douglas Rushkoff
: Author, ten best-selling books including Coercion. Professor, New York University
13. Newspapers
How to create a high school, college, or community newspaper
The Fault Lines Collective:
Fault Lines: A Community Newspaper
Rachele Kanigel: How to Create a Great College Newspaper
Katharine Swan:
High School Journalism Matters
14. We Media
Participatory Media, Online Community Newspapers, and Citizen Journalism. Learn how to create a successful participatory media community, and the opportunities and risks of citizen journalism. Optimize your strategies for staffing, content, editorial, revenue, and marketing.
Craig Newmark, founder, craigslist
Adam Souzis: The Wiki Way
15. Social Networks
How to Stay in Touch with your 5,319 (or so) Best Friends.
Learn how to attract a larger audience, create virtual communities of interest, and promote your work using services such as Second Life, MySpace, Friendster, Facebook and LinkedIn.
16. Community Radio
Put Your Hands on the Radio, People! A Hands-on Guide to Starting a Community Radio Station
Pete triDish, Sakura Saunders and Zach Schiller of the Prometheus Radio Project
Peter Franck:
Civil Disobedience, Legal Defense, and the Origin of LPFM
17. Public Access TV Show
Learn how to create and distribute a public access cable TV program.
Featuring:
Robert Kubey: Mentors
Bill McCarthy
: Positive Spin
Dr. Jerold Starr
: Homefront

18. Community Media Centers
How to create your own independent, non-profit, community media center and public access cable TV facility.
Featuring:
Susan Fleischmann: How to Create an Award-Winning Public Access TV Station

19. Community Internet
Learn how your community can create a community Internet, and deliver broadband as a public service.
Featuring:
CUWiN's Sascha Meinrath: DIY Community Internet

20. ((i))ndymedia
Read and publish news about your local community and virtual community of interest.
Dorothy Kidd
: The Global Independent Media Center Network
Matthew Arnison: Open Publishing in a Nutshell

21. Creative Commons
The Public Domain: Copyright, Copyleft, and Creative Commons
Richard M Stallman: Did You Say Intellectual Property? It's a Seductive Mirage
Mia Garlick: Speaking About Your Creativity Legally: Copyright, Copyleft, and Creative Commons
22. Policy
Making Media Policy Public
Covers grassroots community media advocacy and federal, state and local media policy.
Ben Scott, Policy Director, FreePress.net
Jeff Perlstein
, Executive Director, Media-Alliance.org
23. Open Source
Doc Searls
: Making a New World
This excerpt previously appeared in "Open Sources 2.0." Reprinted by permission from O'Reilly Media.

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CONTRIBUTOR BIOS:

FOREWORD, Part One: One Thousand True Fans, By Kevin Kelly

Kevin KellyKevin Kelly is Senior Maverick and Editor-at-Large for Wired magazine. He helped launch Wired in 1993, and served as its Executive Editor until January 1999. He is currently editor and publisher of the Cool Tools website, which gets 1 million visitors per month.

From 1984-1990 Kelly was publisher and editor of the Whole Earth Review, a journal of unorthodox technical news. Kelly also conceived and oversaw the publication of four versions of the Whole Earth Catalogs, compendiums evaluating the best "tools" available for self-education. The kinds of tools reviewed included hardware, power tools, books, and software -- anything that leverages power to individuals.

Over a million Whole Earth Catalogs have been sold.

Kelly co-founded the ongoing Hackers' Conference, and was involved with the launch of the WELL, a pioneering online service started in 1985. He authored the best-selling New Rules for the New Economy and the classic book on decentralized emergent systems, Out of Control. Kevin Kelly's writing has appeared in many national and international publications such as the New York Times, The Economist, Time, Harpers, Science, GQ, and Esquire.

Before taking up the consequences of technology, Kelly was a nomadic photojournalist. One summer he rode a bicycle 5,000 miles across America. For most of the 1970s he was a photographer in remote parts of Asia. His photographs have appeared in LIFE and other national magazines.

Kelly is a member of the Global Business Network, a consulting group that specializes in creating scenarios of the future for global businesses. He is a Fellow at the Center for Business Innovation, and serves on the Board of Directors at the SEI Center for Advanced Studies in Management at The Wharton School, University of Pennsylvania. Kelly is a member of the board of The Long Now Foundation, a group of concerned individuals building a clock and library that will last 10,000 years. His current passion is a campaign to make a full inventory of all living species on earth, called the All Species Inventory.

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FOREWORD, Part Two: The Opportunity for Renaissance, by Douglas Rushkoff

Winner of the first Neil Postman award for Career Achievement in Public Intellectual Activity, Douglas Rushkoff is an author, teacher, and documentarian who focuses on the ways people, cultures, and institutions create, share, and influence each other's values. He sees "media" as the landscape where this interaction takes place, and "literacy" as the ability to participate consciously in it.

His ten best-selling books on new media and popular culture have been translated to over thirty languages. They include Cyberia, Media Virus, Playing the Future, Nothing Sacred: The Truth about Judaism, and Coercion, winner of the Marshall Mcluhan Award for best media book. Rushkoff also wrote the acclaimed novels Ecstasy Club and Exit Strategy and graphic novel, Club Zero-G. He has just finished a book for HarperBusiness, applying renaissance principles to today's complex economic landscape, Get Back in the Box: Innovation from the Inside Out. He's now writing a monthly comic book for Vertigo called Testament, and developed the Electronic Oracle software series for HarperCollins Interactive. He wrote the first syndicated column on cyberculture for The New York Times and Guardian of London, as well as a column on wireless for The Feature and a new column for the music and culture magazine, Arthur.

He regularly appears on TV shows from NBC Nightly News to Larry King and Bill Maher. Rushkoff's commentaries air on CBS Sunday Morning and NPR's All Things Considered. He has written and hosted two award-winning Frontline documentaries - The Merchants of Cool looked at the influence of corporations on youth culture, and The Persuaders, about the cluttered landscape of marketing, and new efforts to overcome consumer resistance.

He is Advisor to the United Nations Commission on World Culture, on the Board of Directors of the Media Ecology Association, The Center for Cognitive Liberty and Ethics, and as a founding member of Technorealism. He has been awarded Senior Fellowships by the Markle Foundation and the Center for Global Communications Fellow of the International University of Japan. Rushkoff is on the board of several new media non-profits and companies, and regularly consults on new media arts and ethics to museums, governments, synagogues, churches, and universities, as well as Sony, TCI, advertising agencies, and other Fortune 500 companies.

Rushkoff founded the Narrative Lab at NYU's Interactive Telecommunications Program, and lectures about media, art, society, and change at conferences and universities around the world. Rushkoff graduated magna cum laude from Princeton University, received an MFA in Directing from California Institute of the Arts, a post-graduate fellowship (MFA) from The American Film Institute, and a Director's Grant from the Academy of Motion Picture Arts and Sciences. He has worked as a certified stage fight choreographer, and as keyboardist for the industrial band PsychicTV.

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BOOKS: How To Self-Publish A Book. With Dan Poynter

Dan Poynter is widely known as "Mr. Self-Publishing." He has written more than 100 books since 1969, including Writing Nonfiction and The Self-Publishing Manual (15th Edition). Dan has sold millions of his books, including several best sellers, for ten of millions of dollars in sales. He was often billed as the world's largest one-person publishing company. As a one-man show, an author/publisher who handled all the writing, publishing and promotion, office management and shipping himself, he is in the best position to advise first time self-publishing authors on a limited budget.

Dan is an early technology adopter - he published the first laser-typeset book in 1981, he was the first to send a galley to Publishers Weekly electronically in 1983, he pioneered fax-on-demand to sell reports in the mid-80's, and he has been selling downloadable reports from his web site since 1986. Dan won the Benjamin Franklin Award from the Publishers Marketing Association and the Irwin Award for the best electronic promotion campaign by the Book Publicists of Southern California.

Dan's seminars have been featured on CNN, his books have been pictured in The Wall Street Journal, and his story has been told in U.S. News & World Report. Dan's books are loaded with facts, figures and detailed inside information, and he has perfected a system of writing that makes it all easy and fun.

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BOOKS: Teleseminar Secrets. By Alex Mandossian

Since 1991, Alex Mandossian has generated over $233 million in sales and profits for his clients and partners via “electronic marketing” media such as TV Infomercials, online catalogs, 24-hour recorded messages, voice/fax broadcasting, Teleseminars, Webinars, Podcasts and Internet Marketing.

He has hosted teleseminars with many of the world’s top thought leaders such as Mark Victor Hansen, Jack Canfield, Stephen Covey, Les Brown, David Allen, Vic Conant, Brian Tracy, David Bach, Harvey Mackay, Robert Cialdini, Harv Eker, Bobbi De Porter, Michael Masterson, Joe Vitale, Gay and Katie Hendricks, Bob Proctor, and many others.

Alex has personally consulted Dale Carnegie Training, NYU, 1ShoppingCart Corp., Mutuals.com, Pinnacle Care, Strategic Coach, Trim Spa and many others.

He has trained over 8,300 teleseminar students since 2002 and claims that practically any entrepreneur can transform their annual income into a weekly income once they apply his principle-centered electronic marketing strategies. (KEY POINT: Alex’s 2001 annual income became an hourly income by 2006 and he has tripled his days off).

He is the CEO of Heritage House Publishing, Inc. – a boutique electronic marketing and publishing company that “repurposes” written and spoken educational content for worldwide distribution. He is also the founder of the Electronic Marketing Institute.

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FILM: The Revolution in Digital Movie Production and Distribution. By Peter Broderick

Peter Broderick is President of Paradigm Consulting, which provides consulting services to filmmakers and media companies. He was founder and President of Next Wave Films, which helped launch the careers of exceptionally talented filmmakers from the U.S. and abroad.  A company of the Independent Film Channel, Next Wave supplied finishing funds and other vital support to filmmakers, and financed digital features through its production arm--Agenda 2000.

Next Wave’s features include: Christopher Nolan’s Following; Joe Carnahan’s Blood Guts Bullets & Octane; Julie Money’s Envy; Ron Judkins' The Hi-Line; Jordan Melamed’s Manic; Henry Barrial’s Some Body; Kate Davis’s Southern Comfort, Josh Aronson's Sound and Fury; David and Laurie Shapiro’s Keep The River On Your Right: A Modern Cannibal Tale; Amir Bar-Lev’s Fighter Maxie Collier's Paper Chasers and Tony Fisher's The Trouble with Men and Women.

Broderick played a key role in the growth of the ultra-low budget feature movement. A leading advocate of digital moviemaking, Broderick has given presentations on digital production at Cannes, Sundance, Toronto, Berlin and many other festivals. He has lectured at Harvard, taught courses at UCLA, and written articles for Scientific American, The New York Times, The Economist, The Los Angeles Times, and Filmmaker magazine. His latest article, “Maximizing Distribution,” was published in the Directors Guild of America magazine (Jan. 2004) and is online at www.dga.org.  He began his film career working with Terrence Malick on Days of Heaven. A graduate of Brown University, Cambridge University, and Yale Law School, he practiced law in Washington, DC.

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FILM: House Parties. By Robert Greenwald

Robert Greenwald is the director/producer of WAL-MART: The High Cost of Low Price (2005), a documentary that takes you behind the glitz and into the real lives of WAL-MART workers and their families, business owners and their communities, in an extraordinary journey that will challenge the way you think, feel... and shop. Greenwald directed and produced Outfoxed: Rupert Murdoch's War on Journalism (2004), a documentary exposing the right-wing bias of Fox News. The film was initially distributed via internet DVD sales, but strong viewer demand led to an unusual post-DVD theatrical release in the summer of 2004. Greenwald is also the executive producer of a trilogy of "Un" documentaries: Unprecedented: The 2000 Presidential Election (2002), directed by Richard Ray Perez and Joan Sekler; Uncovered: The Iraq War (2003), directed by Greeenwald; and Unconstitutional (2004), directed by Nonny de la Pena, about the post 9/11 erosion of American civil liberties. Greenwald also produced and directed the feature film, Steal This Movie, starring Vincent D'Onofrio as 60's radical Abbie Hoffman, as well as Breaking Up, starring Russell Crowe and Salma Hayek.

In addition to his documentary work, Greenwald has produced and/or directed more than 50 television movies, miniseries and feature films, including: The Book of Ruth (2004), based on the best selling book by Jane Hamilton; The Crooked E: The Unshredded Truth About Enron (2003); Blonde, a miniseries based on Joyce Carol Oates' fictionalized biography of Marilyn Monroe; The Burning Bed, starring Farrah Fawcett as an abused housewife; Our Guys, based on the true story of a rape in a small town; Shattered Spirits, starring Martin Sheen, about alcoholism; Forgotten Prisoners, about the work of Amnesty International; and Hiroshima.

Greenwald's films have garnered 25 Emmy nominations, four cable ACE Award nominations, two Golden Globe nominations, the Peabody Award, the Robert Wood Johnson Award, and eight Awards of Excellence from the Film Advisory Board. He was awarded the 2002 Producer of the Year Award by the American Film Institute. Greenwald is the recipient of awards and honors for his political work by the ACLU Foundation of Southern California; the L.A. chapter of the National Lawyers Guild; Physicians for Social Responsibility; and the Office of the Americas. He is a co-founder (with Danny and Victor Goldberg) of RDV Books, as well as the co-founder (with Mike Farrell) of "Artists United," a group of actors and others opposed to the war in Iraq, which continues to work toward publicizing progressive causes. Greenwald also has lectured at Harvard University for the Nieman Fellows Foundation for Journalism.

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FILM: The Desktop Studio. By Mark Stolaroff

Mark Stolaroff is an independent producer and a founding partner of Antic Pictures, an LA-based production company producing a slate of low budget, high quality digital features. Antic is currently finishing "True Love," the third feature from director Henry Barrial ("Some Body"). "True Love" was developed in the 2003 Sundance Screenwriters Lab. He co-produced the feature documentary "Paper Chasers," released in 2005, and was the Associate Producer of "The Trouble With Men And Women," which opened theatrically in 2006.

Stolaroff was formerly a principal of Next Wave Films, a company of The Independent Film Channel that provided finishing funds to exceptional, low budget films; and through its production arm Agenda 2000, financed and executive produced digital features. Included in Next Wave's 13 films are Christopher Nolan's ("Memento," "Batman Begins") first feature, "Following"; Joe Carnahan's ("Narc," "Smokin' Aces") first feature, "Blood, Guts, Bullets, & Octane"; the Academy Award-nominated documentary "Sound And Fury"; and the Sundance Grand Jury Prize winning documentary "Southern Comfort." He was the Associate Producer on a number of Next Wave projects, including "Some Body" and "Manic," (starring Don Cheadle and Joseph Gordon-Levitt), two digital features at the 2001 Sundance Film Festival, and the award-winning theatrical documentary "Keep The River On Your Right: A Modern Cannibal Tale." In all Next Wave took seven films to Sundance and five to Toronto; nine were released theatrically in the U.S. and two premiered on HBO; nine were shot digitally and six of those were transferred to film.

Stolaroff is the founder of No Budget Film School (http://www.NoBudgetFilmSchool.com), a unique series of classes specifically designed for the micro-budget filmmaker. He has lectured on low budget and digital filmmaking throughout the world and at many of the major film festivals. He has taught film classes at UCLA Extension, the Maine Film Workshop, and The Learning Annex and has written for Scientific American, Filmmaker, Sight & Sound, and Film Festival Reporter. He has been on countless filmmaking panels over the years, and has sat on the juries of several film festivals. He is on the Advisory Boards of HBO's US Comedy Arts Film Festival and the Filmmakers Alliance, the largest filmmaking collective in the U.S.

He has extensive production experience on several low budget features and shorts, including production managing the Academy Award winning short film "My Mother Dreams The Satan's Disciples in New York." His background also includes two years in Investment Banking at Merrill Lynch Capital Markets, and five years as the Managing Director of Curtains Theater, an innovative legitimate theater he founded in Houston, where he produced over 40 plays. A native Texan, Stolaroff received his BBA from the prestigious Business Honors Program at the University of Texas in Austin and minored in Film Production, directing several 16mm shorts.

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RADIO SHOW: How To Create And Distribute A Radio Program. With Doug Kaye

Doug Kaye launched IT Conversations in June 2003 and now produces three to five programs each week. IT Conversations is a network of high-end tech talk-radio interviews, discussions and presentations from major conferences delivered live and on-demand via the Internet. It's a one-person labor of love. Doug Kaye is ITC's host, producer, developer, writer, interviewer and engineer.

In what seems to him like a previous lifetime, Doug was a recording engineer in film and television. After mixing one too many TV commercials and English dubs of Lina Wertmuller films he made a break to the software industry. After another 18 years as an IT entrepreneur/CEO, he successfully worked his way down the corporate ladder and served as CTO/VP Engineering of four dot-com startups: one successful IPO, two shutdowns, one still on life support.

That's Doug, above, hard at work on his widely heralded latest book, Loosely Coupled—The Missing Pieces of Web Services. His first book, Strategies for Web Hosting and Managed Services, is considered the #1 title in those industries by customers and vendors alike.

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MUSIC: The New Music Model. With Alan Korn, Esq.

The law office of Alan Korn focuses on intellectual property, business law, music, photography, art, copyright, trademark and multimedia issues. From 1993 to 1994 Mr. Korn served as "of counsel" with the Law Office of Deena Zacharin, representing musicians, recording artists and numerous independent record labels. He was associated with Bogatin, Berchenko & Corman from 1994 through 1997, and a partner with Berchenko & Korn from 1997 through 2000.

Mr. Korn was associate counsel for the prevailing party in a significant trademark case decided by the Second Circuit Court of Appeal in New York, Jeffrey Milstein, Inc. v. Greger, Lawlor, Roth, Inc., 58 F.3d 27 (2d Cir. 1995), and together with Jeffrey A. Berchenko, counsel for the prevailing party in a copyright case also in New York, The Ernst Haas Studio, Inc. v. Palm Press, Inc. 164 F.3d 110 (2d Cir. 1999). More recently, Mr. Korn was counsel for the prevailing party in the copyright case of Mendler v. Winterland, 207 F3d 1119 (9th Cir. 2000), affirming the rights of photographers to control the digitization of their work.

Mr. Korn's articles on legal issues for musicians (originally published for his monthly Internet column, The Fine Print, in Music World) are available on his Web site. He was extensively interviewed in the documentary film, Sonic Outlaws by Craig Baldwin (1995), addressing fair use issues arising at the intersection of copyright law, free speech and contemporary artistic expression. Mr. Korn also sits on the steering committee of the National Lawyers Guild Committee on Democratic Communications (CDC). Before becoming a lawyer, Mr. Korn worked as a songwriter, musician, recording artist and music journalist in the Bay Area.

Mr. Korn graduated from the University of California at Santa Cruz with a B.A. in American Studies and B.A. in Psychology, 1981, College Honors and Thesis Honors. He graduated from San Francisco State University with an M.A. in Broadcast Communication Arts, 1986, College Honors. He earned his J.D. from Golden Gate University in 1993, where he was on the National Dean's List and listed in Who's Who Among American Law Students. At Golden Gate University, Mr. Korn served as Issue Editor of the Golden Gate University Law Review: First Amendment Law Symposium, and wrote the Comment Renaming That Tune: Aural Collage, Parody and Fair Use (First Prize, GGU Nathan Burkan Memorial Competition).

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MUSIC: The Medium is the Music - Feel the Power of Creating Your Own. By Robert Laughlin

Robert Laughlin has taught more people to play the piano, face to face, than any other human being alive. However, the fact that he learned to play piano at all was at best an accident.

Like many of his generation, Laughlin was the victim of child abuse. From the age of seven until ten he was subjected to weekly piano lessons and a daily regimen of forced practicing. This unspeakable torture led to a predictable outcome: a distaste for music and a determination not to learn to read music.

His musical life might have ended right then at age ten. However, when Laughlin reached the age of 23, he decided to try to learn piano once again. Only this time, he did it the right way. Laughlin discovered a piano player five years his junior in a bar in Berkeley, California and decided he wanted to learn to play like him. Robert politely asked Floyd (Domino) to teach him, and Floyd politely and consistently refused. Laughlin wasn't discouraged. He just kept annoying Floyd on a weekly basis until Floyd gave in.

For the next year Floyd mentored Robert then moved to Texas and fame and Grammy Awards. Robert soon moved to the mountains of the Sierra Nevada with his '53 Ford pickup truck and his piano and honed his skills. The next year Robert taught some students of his own, and the following year Robert was playing professionally.

He still doesn't know how to read music, however.

But that's all right, because the dirty little secret is that most professional piano players don't read music. They use the system that Floyd taught to Robert and that Robert has taught personally to 30,000 others. The system is quite easy to learn and gives quick results. After playing professionally in the late 70's and early 80's, Laughlin developed a three-hour piano seminar at which he promises his students that they will be able to play any song, any style of music, and in any key by the end of that one session. The astounding thing is that it really works. He's been giving the seminars since 1982, which is why he holds the record for number of students taught, face to face.

Today Laughlin limits his seminars to just a few per year, but he has over 300 other piano teachers across the United States teaching the same method. He is the author of some 15 books and audio programs, several of which have been translated into German. As a performer he has had his own bands and has either backed up or opened for such artists as the Ventures, Fabian, Wolfman Jack, Bobby McFerrin, Sawyer Brown, and the Diamonds.

His undergraduate degree in anthropology (1969, UC Berkeley) is virtually useless, although he still has a keen interest in Mayan archeology and owns property in the Yucatan region of Mexico. He's an avid skier and scuba diver and has earned a black belt in karate. He lives in Chico, California with his wife Pam, who is also a musician. He has three grown children and two grandchildren. He limits his performances to once or twice a year. It's enough. Believe me.

For more information about his "Instant Piano" method, visit his web site. www.pianofun.com

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LICENSING: Nonprofit Licensing. With Sherry Westin

Sherry Westin is the Executive Vice President and Chief Marketing Officer for Sesame Workshop, the nonprofit educational organization that produces Sesame Street.

 

Sherry is responsible for driving revenue growth through licensing, corporate sponsorship and philanthropic development, and providing consistent messaging and marketing that promotes the Workshop's entrepreneurship and mission.  Prior to this position, Sherrie was Executive Vice President of Marketing, Communications and Research, responsible for the overall strategic positioning of the Workshop and its various properties.

 

Westin currently serves on the Board of Directors of Communities in Schools, the Board of Directors of the United States Fund for UNICEF, the Board of Advisors of the National Committee on United States-China Relations, and the Advisory Board of the Association to Benefit Children. Westin received a B.A. in Communications from the University of Virginia.

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LICENSING: Nonprofit Licensing. With Jaime Berman Matyas

Jaime Berman Matyas is the Executive Vice President and Chief Operating Officer of the National Wildlife Federation (NWF), founded in 1936 as a nationwide federation of grassroots conservation activists. It is the largest private, nonprofit conservation education and advocacy organization in the US.

Ms. Matyas is responsible for the National Wildlife Federation's branding, educational outreach, corporate and internet marketing, and strategic partnerships. 

Jaime serves on the board of directors of eNature.com, the premier site for local wildlife and nature information. Prior to joining NWF, she held marketing and communications positions at Hanna-Barbera Productions and International Marketing Group, Inc. Jaime holds bachelors degrees in Communications and Psychology from the University of Pennsylvania and  Executive Education certification in Finance and Marketing from the Aresty Institute at the Wharton School of Business.

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INTERNET: The Wiki Way. By Adam Souzis

Adam Souzis is the co-founder of StyleMob (www.stylemob.com), a new community for street fashion inspiration. Stylemob's mission is to create a place for real people to have a say about fashion.

Adam is also the creator of the Rhizome project (www.liminalzone.org). Rhizome is an experimental, open-source content management framework that can capture and represent informal, human-authored content in a semantically rich manner. Rhizome aims to help bring about a new kind of commons - one of ideas. This idea commons would comprise more than than just a web of interlinked content (as exemplified by the World Wide Web), but a web of relationships between the underlying ideas and distinctions that the content implies: a permanent, universally accessible interlinking of content based on imputed semantics such as concepts, definitions, or structured argumentation. Mr. Souzis recently wrote about his pioneering work in this field in an article for the IEEE called "Building a Semantic Wiki" (IEEE Intelligent Systems, Volume 20, Number 5, September/October 2005)

Mr. Souzis was co-founder and CTO of content distribution software company Kinecta Corporation. Kinecta was acquired by Stellent Inc, a provider of enterprise content management solutions with over 4,400 customers, including much of the Global 2000. In November 2006, Stellent was acquired by Oracle for $440 million.

For the last decade Adam has been creating new internet technology for startups such as General Magic, NetObjects, and Stellent. Mr. Souzis has been involved with numerous XML and RDF standards efforts and is a co-author of the ICE (Internet Content Exchange) web service standard.

Adam has provided a prototype of his semantic wiki to BE THE MEDIA, which can be accessed by clicking on the 'WIKI' bar in the navigation column to the left, or by clicking here.

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INTERNET: The Identity Commons. By Kaliya Hamlin

Kaliya Hamlin currently spends much of her time evangelizing for Identity Commons supporting their bootstrapping efforts to develop a trusted social layer of the internet using XRI/XDI open source, OASIS standards. She is the co-founder and co-director of Integrative Activism, a project to develop next generation social networking and collaboration technology to serve spiritual activist leadership and their audiences. This project arose out of two of her intersecting interests, firstly her passion for Spiritual Activism and professional career networking, working with and advising spiritual activist leaders, and secondly her participation in the Planetwork forums since their inception in 2003.

Kaliya has drawn on her experience researching and developing Integrative Activism and access to an extensive network to consult with organizations considering deploying social networking technologies. She is an associate of the Co-Intelligence Institute and a contributor to the National Coalition on Dialogue Deliberation site. She is actively involved in sharing information with two key “green economy projects” Interra Project www.interraproject.org and Solari www.solari.com.

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SYNDICATION: All About Syndication, by David Mathison

David Mathison is an internationally recognized media expert with more than 20 years experience in content distribution and management. Since 2001, he has been Chairman and CEO of the Natural E Creative Group, a diversified media company.

From 1999-2001, Mathison was CEO and co-founder of the Kinecta Corporation, creator of Interact, a leading-edge platform for content syndication. Some of the world's largest publishers used Kinecta Interact to directly connect with their audiences. Customers include respected, trusted, global companies such as Reuters Ltd, the Financial Times, the Economist, Red Herring, Fidelity, MSN, AOL, and Yahoo! among many others. Kinecta was acquired in 2002 by Stellent Inc, a provider of enterprise content management solutions with over 4,400 customers, including much of the Global 2000. In November 2006, Stellent was acquired by Oracle for $440 million.

From 1994-1999, Mathison was Vice President with Reuters, where he led the development of innovative syndication technology that delivered Reuter's financial data, stock quotes, headlines, audio, video and multimedia news to customers over the Internet. His legacy provides millions of global citizens with free news, financial data, audio and video information on the web's most popular sites.

Articles on Mathison have appeared on CNN.com, in the Financial Times, the Harvard Business Review, Esther Dyson's Release 1.0, Fortune, Upside, The New York Times, the Seybold Report, CNet, Red Herring and MacWorld, among many others. Mathison has presented at conferences across all segments of the media, such as Digital Hollywood, Book Tech, Streaming Media, Seybold Publishing, Internet World, and Internet Outlook, among others. Internationally, he has appeared at UK Online, the Frankfurt Book Fair, the Cairo Book Fair, and he made presentations entirely in Spanish to librarians throughout Central and South America.

Mathison serves as a Director on the Board of Webhood, a non-profit entity whose mission is to break down income related barriers to computer education for underprivileged youth. Mathison holds a B.A. from the State University of New York, and a Masters degree in International Affairs from Columbia University's School of International and Public Affairs. Mathison's biography can be found in the media room here.

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SYNDICATION: All About Syndication, with Stu Rees

Stu Rees' clients include over 100 of the 250 nationally syndicated newspaper cartoonists. He is the only lawyer specializing in syndication contracts. Stu also represents another 200 cartoonists and writers in a mix of online, greeting card, book licensing and smaller syndication deals. A lifelong fan of newspaper comics, Stu co-created weekly cartoons for his law school newspaper and is creator of the law cartoon Stu's Views.

Stu's 1997 Harvard Law dissertation "Drafting Creator Contracts" analyzed contracts between syndicates and creators. It was the first-ever academic investigation of the subject, and it gave both syndicates and creators the tools to better draft and interpret contracts. After posting the 110-page paper on the Internet and speaking at the annual National Cartoonist Society convention, Stu was overwhelmed by calls from cartoonists requesting more information on copyright, trademark and contract negotiations.

Stu is a graduate of Phillips Academy Andover (1988), the University of California at Berkeley, magna cum laude, economics and political science (1992), and Harvard Law School, cum laude (1997).

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SYNDICATION: All About Syndication, illustration by Keith Knight

Keith Knight was born and raised in the Boston area. Weaned on a steady diet of Star Wars, hip-hop, racism and Warner Bros. cartoons, Knight drew comics instead of paying attention in grade school. After graduating from college with a useless degree in graphic design, Knight drove out to San Francisco in the early '90s. It was in the Bay Area where Knight developed his trademark poorly rendered, barely thought-out, last-minute cartooning style that has amused dozens for over a decade.

Keith's work appears in various publications, including Salon.com, The L.A. Weekly, The Funny Times, PULSE! magazine, and MH-18. Three of his strips were the basis of an award-winning live-action short in Germany. And his original comic strip art has appeared in museums and galleries worldwide. He has released three collections of his multi-panel strip, The K Chronicles, and is planning to release the first collection of his single panel strip, (th)ink.

In 2007, Knight won the prestigious Harvey Award, the comic book industry's oldest and most respected award, for Best Syndicated Strip or Panel. Other nominees for this award category were Doonesbury by Garry Trudeau, Mutts by Patrick McDonnell, MAAKIES by Tony Millionaire, and ANTIQUES.

"The Knight Life," Keith's daily strip syndicated by United Features Syndicate, debuted on Monday May 5, 2008 (Cinco de Mayo AND National Cartoonist's Day!)

Keith serves on the Board of the Cartoon Art Museum in San Francisco, CA. His semi-conscious hip-hop band, the Marginal Prophets, will kick your ass. The Marginal Prophets recently won the California Music Award for their latest disc, Bohemian Rap CD!

Keith Knight is available to speak at your school, prison, business, library or community center.

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SYNDICATION: All About Syndication, Illustration by Lloyd Dangle 

Lloyd DangleLloyd Dangle is a writer, artist, illustrator, cartoonist, and political satirist. Dangle is the author and animator of the syndicated weekly comic strip Troubletown, which debuted in 1988 in the San Francisco Bay Guardian and now appears in newspapers, magazines, weeklies, and on websites such as the Austin Chronicle, the Minneapolis City Pages, Sacramento's Comic Press News, FAIR! Extra, Funny Times, Honolulu Weekly, Progressive Magazine, Silicon Valley Metro, Telluride Watch, and Tuscon Weekly, among others.  

Dangle's work has appeared in over 100 publications, "from the crusty corporate mainstream, to the altruistic not-for-profit, to the loftiest academic journals, to the bleeding, subcommercial gutter." Publications include Cosmopolitan, Entertainment Weekly, the New York Times, Time Magazine, Village Voice, Weirdo, and Wired.

Dangle has published several books and compilations, and has exhibited his artwork across the US and abroad. Dangle licenses his artwork for merchandised products as varied as candy, cold medicine, and jigsaw puzzles.

Dangle served as National President and Northern California Chapter President of the Graphic Artists Guild. During the early 1990's, Dangle organized the "All-rights Refuseniks," a group that used skits and stunts to educate artists regarding issues relating to contracts and copyright issues to help counter the rise of publisher's "all-rights" master contracts. He organized an effort to reform California sales tax regulations for visual artists, to give them the same copyright protections as authors. A ruling by the California Supreme Court (Preston vs State Board of Equalization) supported the Graphic Artists Guild's position, and led to a rewrite of the sales tax regulations for graphic artists.

Dangle graduated from Ann Arbor Huron High School in 1979 and earned a BFA in 1983 from the University of Michigan School of Art, where he was Editor and contributor to the University's Gargoyle Humor Magazine. In Flint, Michigan, Dangle worked for Michael Moore's Michigan Voice newspaper as a designer, paste-up artist, and cartoonist.

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ZINES: Be a zinester: How and Why to Publish Your Own Periodical by Anne Elizabeth Moore

Anne Elizabeth Moore (Best American Comics; Punk Planet; Hey Kidz, Buy This Book!) has seen her work in print since the age of 15. Her work in comics and cultural criticism, self-publishing, and radical distribution has earned both police intervention and international praise. Moore has remained an advocate for artistic expression via radical rethinking of the printed word throughout her 21-year career. In 2006, she was granted the first annual Real Hot 100 Award, created in response to the Maxim Hot 100, in acknowledgment of her feminist work for change in media and culture.

Ms Moore was named an "Industrial Strength Woman" by feminist comics organization Friends of Lulu in 2001. Her work has appeared in The Progressive, Bitch, and Tin House, among many others. Moore's writing and editorial projects have been acclaimed by Entertainment Weekly, Time, USA Today, Time Out New York Kids, The Boston Globe, In These Times, and others. She lives in Chicago, where she is currently completing the 2007 edition of Best American Comics as well as her book Unmarketable, due out from The New Press in the Spring of 2007.

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NEWSPAPERS: Fault Lines: A Community Newspaper. By The Fault Lines Collective

Fault Lines is the newspaper of the San Francisco Bay Area Independent Media Center (SF Bay IMC). We aim to give all communities the opportunity to actively participate in a collective process of media production and distribution.

By operating with transparency, this newspaper hopes to achieve the goal of allowing the public, not corporate conglomerations, to set the agenda for news coverage. Our mission is to train and empower marginalized voices. This publication was created to be used as a tool for radical change in our communities by exposing the stories and raising the issues that the media plutocracy seeks to suppress. We are the people, we are the media and we are dissenting from the ground up.

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NEWSPAPERS: How To Create An Award-Winning Community Newspaper. With David Mitchell

For 20 years, David Mitchell was the Publisher of the Point Reyes Light, one of the few weekly newspapers to ever win a Pulitzer Prize. In 1979, when the paper's circulation was only 2,750, it received the Pulitzer gold medal for Meritorious Public Service as a result of a series of exposès and editorials about the Synanon cult. The cult was not only abusing its tax-exempt status, it had also turned to violence in an attempt to silence critics.

The Light has just six fulltime staff members, yet in 2004 alone, it won 3 California State and 8 National Newspaper Association awards. Germany's biggest newspaper, Der Spiegel, calls The Light "the most influential small-town newspaper in America"

Located in Point Reyes Station, a town of 675 people 40 miles north of San Francisco, The Light serves 13 small towns in a dairy-ranching region known as West Marin.

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NEWSPAPERS: How to Create a Great College Newspaper. By Rachele Kanigel

Rachele Kanigel is an assistant professor of journalism at San Francisco State University and a freelance writer and editor. She teaches newspaper and magazine classes and advises Golden Gate [X]press, a converged publication that produces a monthly magazine, a weekly newspaper and an online site that's updated daily.

Rachele is author of The Student Newspaper Survival Guide, a book designed to help college students produce great campus newspapers. Before becoming an academic, she was a newspaper reporter for 15 years, working at The Oakland Tribune, the Contra Costa Times, and The News and Observer of Raleigh, NC. She was also a freelance correspondent for TIME.

Her magazine articles have appeared in Health, Reader’s Digest, Organic Style, Alternative Medicine and on a number of Web sites, including Healthscout, WebMD and CNN.com. She is on the founding board of the California College Media Association and is active in College Media Advisers and the Association for Education in Journalism and Mass Communication.

Rachele holds a master’s degree in journalism from Columbia University's Graduate School of Journalism and a bachelor's degree in journalism from San Francisco State University.

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NEWSPAPERS: High School Journalism Matters. With Katharine Swan

Katharine Swan recently retired from teaching English and journalism in San Francisco. For 25 years she taught at Mission High, an under-performing inner-city school. Her students demonstrated that they "understood and enshrined the values of the First Amendment and the pursuit of journalistic truth." When they won the first Edmund J. Sullivan Award from Columbia Scholastic Press Association and were offered the Hugh Hefner First Amendment Award along with numerous others, she was no longer welcome to teach at the school.

She moved to Lowell High, one of the top performing schools in the country. Each year her students win numerous national awards for their school newspaper, The Lowell, which is one of the best in the country. Students earned the National Scholastic Press Association Pacemaker Awards in 2001, 2002, and 2003; the Columbia Scholastic Press Association Gold Crown Awards in 2003, 2000 and 1999; and the National Scholastic Press Association Hall of Fame Award in 2001. Her students also win numerous individual awards for their writing and design.

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LPFM RADIO STATION: Put Your Hands on the Radio, People: How To Create A Community Radio Station. By Pete triDish

Pete triDish works with the Prometheus Radio Project, a non-profit organization created by radio activists to facilitate the growth of the Free Radio Movement and present an organized demand for the democratization of the airwaves. He was a member of the founding collective of Radio Mutiny, 91.3 FM in Philadelphia In 1996, He was an organizer for the station's demonstrations at Benjamin Franklin's Printing Press and the Liberty Bell; on both occasions the station broadcast in open defiance of the FCC's' unfair rules that prohibit low power community broadcasting.

He was the organizer and speaker for the Radio Mutiny tour of 25 cities from January to March of 1998, and undertook another 20-city tour in February 1999 with the Prometheus Radio Project. He also worked on the first two microradio conferences on the East Coast --and organized radio barnraisings in 5 communities around the United States. He actively participated in the rulemaking that led up to the adoption of LPFM. He sat on the committee that sponsored the crucial Broadcast Signal Labs study, which proved to the FCC that LPFM would not cause interference.

Tridish has helped to build a number of low power radio stations, and provided advice to hundreds. He has done radio trainings in Guatemala, Colombia, Nepal and other countries. He has spoken at colleges, coffee shops, living rooms, and even the CATO Institute. He has been interviewed for several segments on NPR, a number of college, public and pirate radio stations, CNN, for Maximum Rock and Roll, Radio Ink, Radio and Records, Philadelphia City Paper, Baltimore City Paper, Albany Times Union, Philadelphia Inquirer, Freedom Forum, Chicago Tribune, LA Times, the Nation, Talkers Magazine, Washington Post, Broadcasting and Cable, Radio World, Hollywood Reporter, Z Magazine, Paper Tiger TV and other news outlets. He holds a BA in Appropriate Technology from Antioch College.

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LPFM RADIO STATION: Put Your Hands on the Radio, People: How To Create A Community Radio Station. By Sakura Saunders

Sakura Saunders is a media activist that has been involved with community radio for the past 7 years. Sakura served as program director and office coordinator of KDVS, a college/community radio station in Davis, CA. For the past two years, she has been an active member on the working group that established KDRT-LP, also in Davis.

Ms. Saunders sits on the board of directors of Prometheus Radio Project, a group that advocates for and builds Low Power radio stations. Sakura's radio/tv work has appeared on Democracy Now! and Sprouts radio, and her writing has been published on CorpWatch.org and the publication, Fault Lines, the monthly newspaper of Indybay, for which she is also a volunteer editor.

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LPFM RADIO STATION: Put Your Hands on the Radio, People: How To Create A Community Radio Station. By J. Zach Schiller

J. Zach Schiller is Assistant Professor of Sociology at Kent State University, Stark Campus, in North Canton, Ohio. He received his Ph.D. in Sociology from the University of California, Davis in September, 2005. He has been an itinerant college/community radio volunteer and programmer since 1995. His dissertation was an ethnography of a Low Power FM station's first three years of life, and the role of LPFM in the wider revival of community radio in the US. The analysis centers on the relationship of vibrant local public spheres to the revival of civil society, and in turn, the role of the civil society in enabling the state to secure and preserve protections for local public spheres.

As a volunteer for the Prometheus Radio Project, he lent his meager physical labor during their barnraisings in Spokane, WA and Immokalee, FL, and has publicly admonished the FCC's lax enforcement of commercial broadcasters' public interest obligations during the FCC Localism Hearings in Monterrey, CA in July of 2004.

Professor Schiller's essay, "On Becoming the Media: Low Power FM and Alternative Public Spheres" appears in Media and Public Shperes (2007) published by Palgrave MacMillan, Richard Butsch, editor.

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TELEVISION PROGRAM: How To Produce a Television Show. With Robert Kubey

Robert Kubey is Director of the Center for Media Studies and Professor of Journalism & Media Studies, at Rutgers University in New Brunswick, New Jersey. Trained as a developmental psychologist at the University of Chicago, Professor Kubey has been an Annenberg Scholar in Media Literacy at the University of Pennsylvania, and a National Institute of Mental Health research fellow in the Program in Social Ecology at the University of California at Irvine. Dr. Kubey has also been a Visiting Professor at Stanford University.

Professor Kubey has authored three books, his most recent, Creating Television: Conversations With The People Behind 50 Years of American TV" was published in 2004. The first, Television and the Quality of Life (1990, LEA) was co-authored with Mihaly Csikszentmihalyi, and the second was Media Literacy in the Information Age (1997/2001, Transaction).

Robert Kubey has written articles for the New York Times, Scientific American, Newsweek, Christian Science Monitor, Education Week, and other major newspapers, magazines a