Radio Show
Media Room

ORDER Copies Now

Table Of Contents:

    Part One: The Personal Media Renaissance
    Part Two: The Community Media Renaissance

Contributor Bios

Peer Review
Publication Details



Be The Media 

Part One: The Personal Media Renaissance

Foreword: One Thousand True Fans
Kevin Kelly
: Co-founder, Wired Magazine. Previously Publisher and Editor of Whole Earth Review
1. Blogs: How To Create and Promote Your Blog
Learn all about blog software (hosted, remote and local), newsreaders, posts, links, comments, mobile blogging (moblogs), Google AdSense, RSS syndication, Technorati, Feedburner, blog directories and search engines.
2. Books: How To Self-Publish Your Book (and Promote the Hell Out of It)
Everything you need to know about self-publishing and promoting your book.
With thanks to Dan Poynter, 'Mr. Self-Publishing'
Featuring: Alex Mandossian: Teleseminar Secrets
3. Making Music: How To Make Music With Just 3 Chords & The Truth
This chapter teaches a simple method to learn piano, guitar and harmonica.
Robert Laughlin: The Medium is the Music - Feel the Power of Creating Your Own
4. The Music Business: The New Way to Promote and Sell Your Music
How to promote and sell your music directly to fans through websites, blogs, widgets, MySpace, iTunes, eMusic, and CDBaby.
Jeff Mersman and Merlin Owens: The Home HD Studio - From Hobby to Small Business
Barry Bergman: The Artist Services Model
5. Podcasting: How to Create and Promote Your Podcast
Everything you need to know about creating a podcast and promoting it through directories, affiliates, and blogs. Learn about Podsafe music, ID3 tags, and syndication.
Doug Kaye, Founder, IT Conversations
6. Radio: How To Create And Self-Syndicate Your Radio Show
Learn how to create, promote, and self-syndicate your radio program to a national audience. Learn how to create a program clock, info kits, demo CDs, one-sheets, barter advertising, and attracting affiliates. Internet Radio (Live365, Pandora, SHOUTcast), Skypecasts, Satellite Radio.
7. Video: The Video Revolution
Promote your video using Internet TV, videoblogs, YouTube, Bittorrent and IPTV.
Jeremy Allaire: Internet TV
Jay Dedman:
8. Film: How to Create and Distribute Your Ultra-Low Budget Digital Film
Peter Broderick: The Revolution in Digital Movie Production and Distribution
Mark Stolaroff:
The Desktop Studio

Robert Greenwald: House Parties
9. Internet: How To Optimize Your Internet Presence for E-Commerce
Increase your audience through the proper email list management, use of affiliates, tagging, links, autoresponders, search engine optimization and shopping cart software.
10. Syndication: All About Syndication
How to grow your audience and revenues by leveraging offline and online syndication.
David Mathison with thanks to Stu Rees
Illustrations by Keith Knight and Lloyd Dangle
11. Licensing: How To License Your Ideas Without Selling Your Soul
Learn all about online (CafePress) and offline licensing for film, publishing, gaming, interactive, and music. Ringtones, wallpaper, images, property types, product categories, publicity rights.
Sherry Westin, Executive Vice President and Chief Marketing Officer, Sesame Workshop
Jaime Berman Matyas, EVP & Chief Operating Officer, National Wildlife Federation
12. zines: Be a zinester: How and Why to Publish Your Own Periodical
Everything you need to know to be a self-publisher.
Anne Elizabeth Moore, Best American Comics; Punk Planet; Hey Kidz, Buy This Book!

Back to Top

Be The Media 

Part Two: The Community Media Renaissance

Foreword: The Opportunity For Renaissance
Douglas Rushkoff
: Author, ten best-selling books including Coercion. Professor, New York University
13. Newspapers
How to create a high school, college, or community newspaper
The Fault Lines Collective:
Fault Lines: A Community Newspaper
Rachele Kanigel: How to Create a Great College Newspaper
Katharine Swan:
High School Journalism Matters
14. We Media
Participatory Media, Online Community Newspapers, and Citizen Journalism. Learn how to create a successful participatory media community, and the opportunities and risks of citizen journalism. Optimize your strategies for staffing, content, editorial, revenue, and marketing.
Craig Newmark, founder, craigslist
Adam Souzis: The Wiki Way
15. Social Networks
How to Stay in Touch with your 5,319 (or so) Best Friends.
Learn how to attract a larger audience, create virtual communities of interest, and promote your work using services such as Second Life, MySpace, Friendster, Facebook and LinkedIn.
16. Community Radio
Put Your Hands on the Radio, People! A Hands-on Guide to Starting a Community Radio Station
Pete triDish, Sakura Saunders and Zach Schiller of the Prometheus Radio Project
Peter Franck:
Civil Disobedience, Legal Defense, and the Origin of LPFM
17. Public Access TV Show
Learn how to create and distribute a public access cable TV program.
Robert Kubey: Mentors
Bill McCarthy
: Positive Spin
Dr. Jerold Starr
: Homefront

18. Community Media Centers
How to create your own independent, non-profit, community media center and public access cable TV facility.
Susan Fleischmann: How to Create an Award-Winning Public Access TV Station

19. Community Internet
Learn how your community can create a community Internet, and deliver broadband as a public service.
CUWiN's Sascha Meinrath: DIY Community Internet

20. ((i))ndymedia
Read and publish news about your local community and virtual community of interest.
Dorothy Kidd
: The Global Independent Media Center Network
Matthew Arnison: Open Publishing in a Nutshell

21. Creative Commons
The Public Domain: Copyright, Copyleft, and Creative Commons
Richard M Stallman: Did You Say Intellectual Property? It's a Seductive Mirage
Mia Garlick: Speaking About Your Creativity Legally: Copyright, Copyleft, and Creative Commons
22. Policy
Making Media Policy Public
Covers grassroots community media advocacy and federal, state and local media policy.
Ben Scott, Policy Director, FreePress.net
Jeff Perlstein
, Executive Director, Media-Alliance.org
23. Open Source
Doc Searls
: Making a New World
This excerpt previously appeared in "Open Sources 2.0." Reprinted by permission from O'Reilly Media.

Back to Top


FOREWORD, Part One: One Thousand True Fans, By Kevin Kelly

Kevin KellyKevin Kelly is Senior Maverick and Editor-at-Large for Wired magazine. He helped launch Wired in 1993, and served as its Executive Editor until January 1999. He is currently editor and publisher of the Cool Tools website, which gets 1 million visitors per month.

From 1984-1990 Kelly was publisher and editor of the Whole Earth Review, a journal of unorthodox technical news. Kelly also conceived and oversaw the publication of four versions of the Whole Earth Catalogs, compendiums evaluating the best "tools" available for self-education. The kinds of tools reviewed included hardware, power tools, books, and software -- anything that leverages power to individuals.

Over a million Whole Earth Catalogs have been sold.

Kelly co-founded the ongoing Hackers' Conference, and was involved with the launch of the WELL, a pioneering online service started in 1985. He authored the best-selling New Rules for the New Economy and the classic book on decentralized emergent systems, Out of Control. Kevin Kelly's writing has appeared in many national and international publications such as the New York Times, The Economist, Time, Harpers, Science, GQ, and Esquire.

Before taking up the consequences of technology, Kelly was a nomadic photojournalist. One summer he rode a bicycle 5,000 miles across America. For most of the 1970s he was a photographer in remote parts of Asia. His photographs have appeared in LIFE and other national magazines.

Kelly is a member of the Global Business Network, a consulting group that specializes in creating scenarios of the future for global businesses. He is a Fellow at the Center for Business Innovation, and serves on the Board of Directors at the SEI Center for Advanced Studies in Management at The Wharton School, University of Pennsylvania. Kelly is a member of the board of The Long Now Foundation, a group of concerned individuals building a clock and library that will last 10,000 years. His current passion is a campaign to make a full inventory of all living species on earth, called the All Species Inventory.

Up to Table of Contents

FOREWORD, Part Two: The Opportunity for Renaissance, by Douglas Rushkoff

Winner of the first Neil Postman award for Career Achievement in Public Intellectual Activity, Douglas Rushkoff is an author, teacher, and documentarian who focuses on the ways people, cultures, and institutions create, share, and influence each other's values. He sees "media" as the landscape where this interaction takes place, and "literacy" as the ability to participate consciously in it.

His ten best-selling books on new media and popular culture have been translated to over thirty languages. They include Cyberia, Media Virus, Playing the Future, Nothing Sacred: The Truth about Judaism, and Coercion, winner of the Marshall Mcluhan Award for best media book. Rushkoff also wrote the acclaimed novels Ecstasy Club and Exit Strategy and graphic novel, Club Zero-G. He has just finished a book for HarperBusiness, applying renaissance principles to today's complex economic landscape, Get Back in the Box: Innovation from the Inside Out. He's now writing a monthly comic book for Vertigo called Testament, and developed the Electronic Oracle software series for HarperCollins Interactive. He wrote the first syndicated column on cyberculture for The New York Times and Guardian of London, as well as a column on wireless for The Feature and a new column for the music and culture magazine, Arthur.

He regularly appears on TV shows from NBC Nightly News to Larry King and Bill Maher. Rushkoff's commentaries air on CBS Sunday Morning and NPR's All Things Considered. He has written and hosted two award-winning Frontline documentaries - The Merchants of Cool looked at the influence of corporations on youth culture, and The Persuaders, about the cluttered landscape of marketing, and new efforts to overcome consumer resistance.

He is Advisor to the United Nations Commission on World Culture, on the Board of Directors of the Media Ecology Association, The Center for Cognitive Liberty and Ethics, and as a founding member of Technorealism. He has been awarded Senior Fellowships by the Markle Foundation and the Center for Global Communications Fellow of the International University of Japan. Rushkoff is on the board of several new media non-profits and companies, and regularly consults on new media arts and ethics to museums, governments, synagogues, churches, and universities, as well as Sony, TCI, advertising agencies, and other Fortune 500 companies.

Rushkoff founded the Narrative Lab at NYU's Interactive Telecommunications Program, and lectures about media, art, society, and change at conferences and universities around the world. Rushkoff graduated magna cum laude from Princeton University, received an MFA in Directing from California Institute of the Arts, a post-graduate fellowship (MFA) from The American Film Institute, and a Director's Grant from the Academy of Motion Picture Arts and Sciences. He has worked as a certified stage fight choreographer, and as keyboardist for the industrial band PsychicTV.

Up to Table of Contents

BOOKS: How To Self-Publish A Book. With Dan Poynter

Dan Poynter is widely known as "Mr. Self-Publishing." He has written more than 100 books since 1969, including Writing Nonfiction and The Self-Publishing Manual (15th Edition). Dan has sold millions of his books, including several best sellers, for ten of millions of dollars in sales. He was often billed as the world's largest one-person publishing company. As a one-man show, an author/publisher who handled all the writing, publishing and promotion, office management and shipping himself, he is in the best position to advise first time self-publishing authors on a limited budget.

Dan is an early technology adopter - he published the first laser-typeset book in 1981, he was the first to send a galley to Publishers Weekly electronically in 1983, he pioneered fax-on-demand to sell reports in the mid-80's, and he has been selling downloadable reports from his web site since 1986. Dan won the Benjamin Franklin Award from the Publishers Marketing Association and the Irwin Award for the best electronic promotion campaign by the Book Publicists of Southern California.

Dan's seminars have been featured on CNN, his books have been pictured in The Wall Street Journal, and his story has been told in U.S. News & World Report. Dan's books are loaded with facts, figures and detailed inside information, and he has perfected a system of writing that makes it all easy and fun.

Up to Table of Contents

BOOKS: Teleseminar Secrets. By Alex Mandossian

Since 1991, Alex Mandossian has generated over $233 million in sales and profits for his clients and partners via “electronic marketing” media such as TV Infomercials, online catalogs, 24-hour recorded messages, voice/fax broadcasting, Teleseminars, Webinars, Podcasts and Internet Marketing.

He has hosted teleseminars with many of the world’s top thought leaders such as Mark Victor Hansen, Jack Canfield, Stephen Covey, Les Brown, David Allen, Vic Conant, Brian Tracy, David Bach, Harvey Mackay, Robert Cialdini, Harv Eker, Bobbi De Porter, Michael Masterson, Joe Vitale, Gay and Katie Hendricks, Bob Proctor, and many others.

Alex has personally consulted Dale Carnegie Training, NYU, 1ShoppingCart Corp., Mutuals.com, Pinnacle Care, Strategic Coach, Trim Spa and many others.

He has trained over 8,300 teleseminar students since 2002 and claims that practically any entrepreneur can transform their annual income into a weekly income once they apply his principle-centered electronic marketing strategies. (KEY POINT: Alex’s 2001 annual income became an hourly income by 2006 and he has tripled his days off).

He is the CEO of Heritage House Publishing, Inc. – a boutique electronic marketing and publishing company that “repurposes” written and spoken educational content for worldwide distribution. He is also the founder of the Electronic Marketing Institute.

Up to Table of Contents

FILM: The Revolution in Digital Movie Production and Distribution. By Peter Broderick

Peter Broderick is President of Paradigm Consulting, which provides consulting services to filmmakers and media companies. He was founder and President of Next Wave Films, which helped launch the careers of exceptionally talented filmmakers from the U.S. and abroad.  A company of the Independent Film Channel, Next Wave supplied finishing funds and other vital support to filmmakers, and financed digital features through its production arm--Agenda 2000.

Next Wave’s features include: Christopher Nolan’s Following; Joe Carnahan’s Blood Guts Bullets & Octane; Julie Money’s Envy; Ron Judkins' The Hi-Line; Jordan Melamed’s Manic; Henry Barrial’s Some Body; Kate Davis’s Southern Comfort, Josh Aronson's Sound and Fury; David and Laurie Shapiro’s Keep The River On Your Right: A Modern Cannibal Tale; Amir Bar-Lev’s Fighter Maxie Collier's Paper Chasers and Tony Fisher's The Trouble with Men and Women.

Broderick played a key role in the growth of the ultra-low budget feature movement. A leading advocate of digital moviemaking, Broderick has given presentations on digital production at Cannes, Sundance, Toronto, Berlin and many other festivals. He has lectured at Harvard, taught courses at UCLA, and written articles for Scientific American, The New York Times, The Economist, The Los Angeles Times, and Filmmaker magazine. His latest article, “Maximizing Distribution,” was published in the Directors Guild of America magazine (Jan. 2004) and is online at www.dga.org.  He began his film career working with Terrence Malick on Days of Heaven. A graduate of Brown University, Cambridge University, and Yale Law School, he practiced law in Washington, DC.

Up to Table of Contents

FILM: House Parties. By Robert Greenwald

Robert Greenwald is the director/producer of WAL-MART: The High Cost of Low Price (2005), a documentary that takes you behind the glitz and into the real lives of WAL-MART workers and their families, business owners and their communities, in an extraordinary journey that will challenge the way you think, feel... and shop. Greenwald directed and produced Outfoxed: Rupert Murdoch's War on Journalism (2004), a documentary exposing the right-wing bias of Fox News. The film was initially distributed via internet DVD sales, but strong viewer demand led to an unusual post-DVD theatrical release in the summer of 2004. Greenwald is also the executive producer of a trilogy of "Un" documentaries: Unprecedented: The 2000 Presidential Election (2002), directed by Richard Ray Perez and Joan Sekler; Uncovered: The Iraq War (2003), directed by Greeenwald; and Unconstitutional (2004), directed by Nonny de la Pena, about the post 9/11 erosion of American civil liberties. Greenwald also produced and directed the feature film, Steal This Movie, starring Vincent D'Onofrio as 60's radical Abbie Hoffman, as well as Breaking Up, starring Russell Crowe and Salma Hayek.

In addition to his documentary work, Greenwald has produced and/or directed more than 50 television movies, miniseries and feature films, including: The Book of Ruth (2004), based on the best selling book by Jane Hamilton; The Crooked E: The Unshredded Truth About Enron (2003); Blonde, a miniseries based on Joyce Carol Oates' fictionalized biography of Marilyn Monroe; The Burning Bed, starring Farrah Fawcett as an abused housewife; Our Guys, based on the true story of a rape in a small town; Shattered Spirits, starring Martin Sheen, about alcoholism; Forgotten Prisoners, about the work of Amnesty International; and Hiroshima.

Greenwald's films have garnered 25 Emmy nominations, four cable ACE Award nominations, two Golden Globe nominations, the Peabody Award, the Robert Wood Johnson Award, and eight Awards of Excellence from the Film Advisory Board. He was awarded the 2002 Producer of the Year Award by the American Film Institute. Greenwald is the recipient of awards and honors for his political work by the ACLU Foundation of Southern California; the L.A. chapter of the National Lawyers Guild; Physicians for Social Responsibility; and the Office of the Americas. He is a co-founder (with Danny and Victor Goldberg) of RDV Books, as well as the co-founder (with Mike Farrell) of "Artists United," a group of actors and others opposed to the war in Iraq, which continues to work toward publicizing progressive causes. Greenwald also has lectured at Harvard University for the Nieman Fellows Foundation for Journalism.

Up to Table of Contents

FILM: The Desktop Studio. By Mark Stolaroff

Mark Stolaroff is an independent producer and a founding partner of Antic Pictures, an LA-based production company producing a slate of low budget, high quality digital features. Antic is currently finishing "True Love," the third feature from director Henry Barrial ("Some Body"). "True Love" was developed in the 2003 Sundance Screenwriters Lab. He co-produced the feature documentary "Paper Chasers," released in 2005, and was the Associate Producer of "The Trouble With Men And Women," which opened theatrically in 2006.

Stolaroff was formerly a principal of Next Wave Films, a company of The Independent Film Channel that provided finishing funds to exceptional, low budget films; and through its production arm Agenda 2000, financed and executive produced digital features. Included in Next Wave's 13 films are Christopher Nolan's ("Memento," "Batman Begins") first feature, "Following"; Joe Carnahan's ("Narc," "Smokin' Aces") first feature, "Blood, Guts, Bullets, & Octane"; the Academy Award-nominated documentary "Sound And Fury"; and the Sundance Grand Jury Prize winning documentary "Southern Comfort." He was the Associate Producer on a number of Next Wave projects, including "Some Body" and "Manic," (starring Don Cheadle and Joseph Gordon-Levitt), two digital features at the 2001 Sundance Film Festival, and the award-winning theatrical documentary "Keep The River On Your Right: A Modern Cannibal Tale." In all Next Wave took seven films to Sundance and five to Toronto; nine were released theatrically in the U.S. and two premiered on HBO; nine were shot digitally and six of those were transferred to film.

Stolaroff is the founder of No Budget Film School (http://www.NoBudgetFilmSchool.com), a unique series of classes specifically designed for the micro-budget filmmaker. He has lectured on low budget and digital filmmaking throughout the world and at many of the major film festivals. He has taught film classes at UCLA Extension, the Maine Film Workshop, and The Learning Annex and has written for Scientific American, Filmmaker, Sight & Sound, and Film Festival Reporter. He has been on countless filmmaking panels over the years, and has sat on the juries of several film festivals. He is on the Advisory Boards of HBO's US Comedy Arts Film Festival and the Filmmakers Alliance, the largest filmmaking collective in the U.S.

He has extensive production experience on several low budget features and shorts, including production managing the Academy Award winning short film "My Mother Dreams The Satan's Disciples in New York." His background also includes two years in Investment Banking at Merrill Lynch Capital Markets, and five years as the Managing Director of Curtains Theater, an innovative legitimate theater he founded in Houston, where he produced over 40 plays. A native Texan, Stolaroff received his BBA from the prestigious Business Honors Program at the University of Texas in Austin and minored in Film Production, directing several 16mm shorts.

Up to Table of Contents

RADIO SHOW: How To Create And Distribute A Radio Program. With Doug Kaye

Doug Kaye launched IT Conversations in June 2003 and now produces three to five programs each week. IT Conversations is a network of high-end tech talk-radio interviews, discussions and presentations from major conferences delivered live and on-demand via the Internet. It's a one-person labor of love. Doug Kaye is ITC's host, producer, developer, writer, interviewer and engineer.

In what seems to him like a previous lifetime, Doug was a recording engineer in film and television. After mixing one too many TV commercials and English dubs of Lina Wertmuller films he made a break to the software industry. After another 18 years as an IT entrepreneur/CEO, he successfully worked his way down the corporate ladder and served as CTO/VP Engineering of four dot-com startups: one successful IPO, two shutdowns, one still on life support.

That's Doug, above, hard at work on his widely heralded latest book, Loosely Coupled—The Missing Pieces of Web Services. His first book, Strategies for Web Hosting and Managed Services, is considered the #1 title in those industries by customers and vendors alike.

Up to Table of Contents

MUSIC: The New Music Model. With Alan Korn, Esq.

The law office of Alan Korn focuses on intellectual property, business law, music, photography, art, copyright, trademark and multimedia issues. From 1993 to 1994 Mr. Korn served as "of counsel" with the Law Office of Deena Zacharin, representing musicians, recording artists and numerous independent record labels. He was associated with Bogatin, Berchenko & Corman from 1994 through 1997, and a partner with Berchenko & Korn from 1997 through 2000.

Mr. Korn was associate counsel for the prevailing party in a significant trademark case decided by the Second Circuit Court of Appeal in New York, Jeffrey Milstein, Inc. v. Greger, Lawlor, Roth, Inc., 58 F.3d 27 (2d Cir. 1995), and together with Jeffrey A. Berchenko, counsel for the prevailing party in a copyright case also in New York, The Ernst Haas Studio, Inc. v. Palm Press, Inc. 164 F.3d 110 (2d Cir. 1999). More recently, Mr. Korn was counsel for the prevailing party in the copyright case of Mendler v. Winterland, 207 F3d 1119 (9th Cir. 2000), affirming the rights of photographers to control the digitization of their work.

Mr. Korn's articles on legal issues for musicians (originally published for his monthly Internet column, The Fine Print, in Music World) are available on his Web site. He was extensively interviewed in the documentary film, Sonic Outlaws by Craig Baldwin (1995), addressing fair use issues arising at the intersection of copyright law, free speech and contemporary artistic expression. Mr. Korn also sits on the steering committee of the National Lawyers Guild Committee on Democratic Communications (CDC). Before becoming a lawyer, Mr. Korn worked as a songwriter, musician, recording artist and music journalist in the Bay Area.

Mr. Korn graduated from the University of California at Santa Cruz with a B.A. in American Studies and B.A. in Psychology, 1981, College Honors and Thesis Honors. He graduated from San Francisco State University with an M.A. in Broadcast Communication Arts, 1986, College Honors. He earned his J.D. from Golden Gate University in 1993, where he was on the National Dean's List and listed in Who's Who Among American Law Students. At Golden Gate University, Mr. Korn served as Issue Editor of the Golden Gate University Law Review: First Amendment Law Symposium, and wrote the Comment Renaming That Tune: Aural Collage, Parody and Fair Use (First Prize, GGU Nathan Burkan Memorial Competition).

Up to Table of Contents

MUSIC: The Medium is the Music - Feel the Power of Creating Your Own. By Robert Laughlin

Robert Laughlin has taught more people to play the piano, face to face, than any other human being alive. However, the fact that he learned to play piano at all was at best an accident.

Like many of his generation, Laughlin was the victim of child abuse. From the age of seven until ten he was subjected to weekly piano lessons and a daily regimen of forced practicing. This unspeakable torture led to a predictable outcome: a distaste for music and a determination not to learn to read music.

His musical life might have ended right then at age ten. However, when Laughlin reached the age of 23, he decided to try to learn piano once again. Only this time, he did it the right way. Laughlin discovered a piano player five years his junior in a bar in Berkeley, California and decided he wanted to learn to play like him. Robert politely asked Floyd (Domino) to teach him, and Floyd politely and consistently refused. Laughlin wasn't discouraged. He just kept annoying Floyd on a weekly basis until Floyd gave in.

For the next year Floyd mentored Robert then moved to Texas and fame and Grammy Awards. Robert soon moved to the mountains of the Sierra Nevada with his '53 Ford pickup truck and his piano and honed his skills. The next year Robert taught some students of his own, and the following year Robert was playing professionally.

He still doesn't know how to read music, however.

But that's all right, because the dirty little secret is that most professional piano players don't read music. They use the system that Floyd taught to Robert and that Robert has taught personally to 30,000 others. The system is quite easy to learn and gives quick results. After playing professionally in the late 70's and early 80's, Laughlin developed a three-hour piano seminar at which he promises his students that they will be able to play any song, any style of music, and in any key by the end of that one session. The astounding thing is that it really works. He's been giving the seminars since 1982, which is why he holds the record for number of students taught, face to face.

Today Laughlin limits his seminars to just a few per year, but he has over 300 other piano teachers across the United States teaching the same method. He is the author of some 15 books and audio programs, several of which have been translated into German. As a performer he has had his own bands and has either backed up or opened for such artists as the Ventures, Fabian, Wolfman Jack, Bobby McFerrin, Sawyer Brown, and the Diamonds.

His undergraduate degree in anthropology (1969, UC Berkeley) is virtually useless, although he still has a keen interest in Mayan archeology and owns property in the Yucatan region of Mexico. He's an avid skier and scuba diver and has earned a black belt in karate. He lives in Chico, California with his wife Pam, who is also a musician. He has three grown children and two grandchildren. He limits his performances to once or twice a year. It's enough. Believe me.

For more information about his "Instant Piano" method, visit his web site. www.pianofun.com

Up to Table of Contents

LICENSING: Nonprofit Licensing. With Sherry Westin

Sherry Westin is the Executive Vice President and Chief Marketing Officer for Sesame Workshop, the nonprofit educational organization that produces Sesame Street.


Sherry is responsible for driving revenue growth through licensing, corporate sponsorship and philanthropic development, and providing consistent messaging and marketing that promotes the Workshop's entrepreneurship and mission.  Prior to this position, Sherrie was Executive Vice President of Marketing, Communications and Research, responsible for the overall strategic positioning of the Workshop and its various properties.


Westin currently serves on the Board of Directors of Communities in Schools, the Board of Directors of the United States Fund for UNICEF, the Board of Advisors of the National Committee on United States-China Relations, and the Advisory Board of the Association to Benefit Children. Westin received a B.A. in Communications from the University of Virginia.

Up to Table of Contents

LICENSING: Nonprofit Licensing. With Jaime Berman Matyas

Jaime Berman Matyas is the Executive Vice President and Chief Operating Officer of the National Wildlife Federation (NWF), founded in 1936 as a nationwide federation of grassroots conservation activists. It is the largest private, nonprofit conservation education and advocacy organization in the US.

Ms. Matyas is responsible for the National Wildlife Federation's branding, educational outreach, corporate and internet marketing, and strategic partnerships. 

Jaime serves on the board of directors of eNature.com, the premier site for local wildlife and nature information. Prior to joining NWF, she held marketing and communications positions at Hanna-Barbera Productions and International Marketing Group, Inc. Jaime holds bachelors degrees in Communications and Psychology from the University of Pennsylvania and  Executive Education certification in Finance and Marketing from the Aresty Institute at the Wharton School of Business.

Up to Table of Contents

INTERNET: The Wiki Way. By Adam Souzis

Adam Souzis is the co-founder of StyleMob (www.stylemob.com), a new community for street fashion inspiration. Stylemob's mission is to create a place for real people to have a say about fashion.

Adam is also the creator of the Rhizome project (www.liminalzone.org). Rhizome is an experimental, open-source content management framework that can capture and represent informal, human-authored content in a semantically rich manner. Rhizome aims to help bring about a new kind of commons - one of ideas. This idea commons would comprise more than than just a web of interlinked content (as exemplified by the World Wide Web), but a web of relationships between the underlying ideas and distinctions that the content implies: a permanent, universally accessible interlinking of content based on imputed semantics such as concepts, definitions, or structured argumentation. Mr. Souzis recently wrote about his pioneering work in this field in an article for the IEEE called "Building a Semantic Wiki" (IEEE Intelligent Systems, Volume 20, Number 5, September/October 2005)

Mr. Souzis was co-founder and CTO of content distribution software company Kinecta Corporation. Kinecta was acquired by Stellent Inc, a provider of enterprise content management solutions with over 4,400 customers, including much of the Global 2000. In November 2006, Stellent was acquired by Oracle for $440 million.

For the last decade Adam has been creating new internet technology for startups such as General Magic, NetObjects, and Stellent. Mr. Souzis has been involved with numerous XML and RDF standards efforts and is a co-author of the ICE (Internet Content Exchange) web service standard.

Adam has provided a prototype of his semantic wiki to BE THE MEDIA, which can be accessed by clicking on the 'WIKI' bar in the navigation column to the left, or by clicking here.

Up to Table of Contents

INTERNET: The Identity Commons. By Kaliya Hamlin

Kaliya Hamlin currently spends much of her time evangelizing for Identity Commons supporting their bootstrapping efforts to develop a trusted social layer of the internet using XRI/XDI open source, OASIS standards. She is the co-founder and co-director of Integrative Activism, a project to develop next generation social networking and collaboration technology to serve spiritual activist leadership and their audiences. This project arose out of two of her intersecting interests, firstly her passion for Spiritual Activism and professional career networking, working with and advising spiritual activist leaders, and secondly her participation in the Planetwork forums since their inception in 2003.

Kaliya has drawn on her experience researching and developing Integrative Activism and access to an extensive network to consult with organizations considering deploying social networking technologies. She is an associate of the Co-Intelligence Institute and a contributor to the National Coalition on Dialogue Deliberation site. She is actively involved in sharing information with two key “green economy projects” Interra Project www.interraproject.org and Solari www.solari.com.

Up to Table of Contents

SYNDICATION: All About Syndication, by David Mathison

David Mathison is an internationally recognized media expert with more than 20 years experience in content distribution and management. Since 2001, he has been Chairman and CEO of the Natural E Creative Group, a diversified media company.

From 1999-2001, Mathison was CEO and co-founder of the Kinecta Corporation, creator of Interact, a leading-edge platform for content syndication. Some of the world's largest publishers used Kinecta Interact to directly connect with their audiences. Customers include respected, trusted, global companies such as Reuters Ltd, the Financial Times, the Economist, Red Herring, Fidelity, MSN, AOL, and Yahoo! among many others. Kinecta was acquired in 2002 by Stellent Inc, a provider of enterprise content management solutions with over 4,400 customers, including much of the Global 2000. In November 2006, Stellent was acquired by Oracle for $440 million.

From 1994-1999, Mathison was Vice President with Reuters, where he led the development of innovative syndication technology that delivered Reuter's financial data, stock quotes, headlines, audio, video and multimedia news to customers over the Internet. His legacy provides millions of global citizens with free news, financial data, audio and video information on the web's most popular sites.

Articles on Mathison have appeared on CNN.com, in the Financial Times, the Harvard Business Review, Esther Dyson's Release 1.0, Fortune, Upside, The New York Times, the Seybold Report, CNet, Red Herring and MacWorld, among many others. Mathison has presented at conferences across all segments of the media, such as Digital Hollywood, Book Tech, Streaming Media, Seybold Publishing, Internet World, and Internet Outlook, among others. Internationally, he has appeared at UK Online, the Frankfurt Book Fair, the Cairo Book Fair, and he made presentations entirely in Spanish to librarians throughout Central and South America.

Mathison serves as a Director on the Board of Webhood, a non-profit entity whose mission is to break down income related barriers to computer education for underprivileged youth. Mathison holds a B.A. from the State University of New York, and a Masters degree in International Affairs from Columbia University's School of International and Public Affairs. Mathison's biography can be found in the media room here.

Up to Table of Contents

SYNDICATION: All About Syndication, with Stu Rees

Stu Rees' clients include over 100 of the 250 nationally syndicated newspaper cartoonists. He is the only lawyer specializing in syndication contracts. Stu also represents another 200 cartoonists and writers in a mix of online, greeting card, book licensing and smaller syndication deals. A lifelong fan of newspaper comics, Stu co-created weekly cartoons for his law school newspaper and is creator of the law cartoon Stu's Views.

Stu's 1997 Harvard Law dissertation "Drafting Creator Contracts" analyzed contracts between syndicates and creators. It was the first-ever academic investigation of the subject, and it gave both syndicates and creators the tools to better draft and interpret contracts. After posting the 110-page paper on the Internet and speaking at the annual National Cartoonist Society convention, Stu was overwhelmed by calls from cartoonists requesting more information on copyright, trademark and contract negotiations.

Stu is a graduate of Phillips Academy Andover (1988), the University of California at Berkeley, magna cum laude, economics and political science (1992), and Harvard Law School, cum laude (1997).

Up to Table of Contents

SYNDICATION: All About Syndication, illustration by Keith Knight

Keith Knight was born and raised in the Boston area. Weaned on a steady diet of Star Wars, hip-hop, racism and Warner Bros. cartoons, Knight drew comics instead of paying attention in grade school. After graduating from college with a useless degree in graphic design, Knight drove out to San Francisco in the early '90s. It was in the Bay Area where Knight developed his trademark poorly rendered, barely thought-out, last-minute cartooning style that has amused dozens for over a decade.

Keith's work appears in various publications, including Salon.com, The L.A. Weekly, The Funny Times, PULSE! magazine, and MH-18. Three of his strips were the basis of an award-winning live-action short in Germany. And his original comic strip art has appeared in museums and galleries worldwide. He has released three collections of his multi-panel strip, The K Chronicles, and is planning to release the first collection of his single panel strip, (th)ink.

In 2007, Knight won the prestigious Harvey Award, the comic book industry's oldest and most respected award, for Best Syndicated Strip or Panel. Other nominees for this award category were Doonesbury by Garry Trudeau, Mutts by Patrick McDonnell, MAAKIES by Tony Millionaire, and ANTIQUES.

"The Knight Life," Keith's daily strip syndicated by United Features Syndicate, debuted on Monday May 5, 2008 (Cinco de Mayo AND National Cartoonist's Day!)

Keith serves on the Board of the Cartoon Art Museum in San Francisco, CA. His semi-conscious hip-hop band, the Marginal Prophets, will kick your ass. The Marginal Prophets recently won the California Music Award for their latest disc, Bohemian Rap CD!

Keith Knight is available to speak at your school, prison, business, library or community center.

Up to Table of Contents

SYNDICATION: All About Syndication, Illustration by Lloyd Dangle 

Lloyd DangleLloyd Dangle is a writer, artist, illustrator, cartoonist, and political satirist. Dangle is the author and animator of the syndicated weekly comic strip Troubletown, which debuted in 1988 in the San Francisco Bay Guardian and now appears in newspapers, magazines, weeklies, and on websites such as the Austin Chronicle, the Minneapolis City Pages, Sacramento's Comic Press News, FAIR! Extra, Funny Times, Honolulu Weekly, Progressive Magazine, Silicon Valley Metro, Telluride Watch, and Tuscon Weekly, among others.  

Dangle's work has appeared in over 100 publications, "from the crusty corporate mainstream, to the altruistic not-for-profit, to the loftiest academic journals, to the bleeding, subcommercial gutter." Publications include Cosmopolitan, Entertainment Weekly, the New York Times, Time Magazine, Village Voice, Weirdo, and Wired.

Dangle has published several books and compilations, and has exhibited his artwork across the US and abroad. Dangle licenses his artwork for merchandised products as varied as candy, cold medicine, and jigsaw puzzles.

Dangle served as National President and Northern California Chapter President of the Graphic Artists Guild. During the early 1990's, Dangle organized the "All-rights Refuseniks," a group that used skits and stunts to educate artists regarding issues relating to contracts and copyright issues to help counter the rise of publisher's "all-rights" master contracts. He organized an effort to reform California sales tax regulations for visual artists, to give them the same copyright protections as authors. A ruling by the California Supreme Court (Preston vs State Board of Equalization) supported the Graphic Artists Guild's position, and led to a rewrite of the sales tax regulations for graphic artists.

Dangle graduated from Ann Arbor Huron High School in 1979 and earned a BFA in 1983 from the University of Michigan School of Art, where he was Editor and contributor to the University's Gargoyle Humor Magazine. In Flint, Michigan, Dangle worked for Michael Moore's Michigan Voice newspaper as a designer, paste-up artist, and cartoonist.

Up to Table of Contents

ZINES: Be a zinester: How and Why to Publish Your Own Periodical by Anne Elizabeth Moore

Anne Elizabeth Moore (Best American Comics; Punk Planet; Hey Kidz, Buy This Book!) has seen her work in print since the age of 15. Her work in comics and cultural criticism, self-publishing, and radical distribution has earned both police intervention and international praise. Moore has remained an advocate for artistic expression via radical rethinking of the printed word throughout her 21-year career. In 2006, she was granted the first annual Real Hot 100 Award, created in response to the Maxim Hot 100, in acknowledgment of her feminist work for change in media and culture.

Ms Moore was named an "Industrial Strength Woman" by feminist comics organization Friends of Lulu in 2001. Her work has appeared in The Progressive, Bitch, and Tin House, among many others. Moore's writing and editorial projects have been acclaimed by Entertainment Weekly, Time, USA Today, Time Out New York Kids, The Boston Globe, In These Times, and others. She lives in Chicago, where she is currently completing the 2007 edition of Best American Comics as well as her book Unmarketable, due out from The New Press in the Spring of 2007.

Up to Table of Contents

NEWSPAPERS: Fault Lines: A Community Newspaper. By The Fault Lines Collective

Fault Lines is the newspaper of the San Francisco Bay Area Independent Media Center (SF Bay IMC). We aim to give all communities the opportunity to actively participate in a collective process of media production and distribution.

By operating with transparency, this newspaper hopes to achieve the goal of allowing the public, not corporate conglomerations, to set the agenda for news coverage. Our mission is to train and empower marginalized voices. This publication was created to be used as a tool for radical change in our communities by exposing the stories and raising the issues that the media plutocracy seeks to suppress. We are the people, we are the media and we are dissenting from the ground up.

Up To Table of Contents

NEWSPAPERS: How To Create An Award-Winning Community Newspaper. With David Mitchell

For 20 years, David Mitchell was the Publisher of the Point Reyes Light, one of the few weekly newspapers to ever win a Pulitzer Prize. In 1979, when the paper's circulation was only 2,750, it received the Pulitzer gold medal for Meritorious Public Service as a result of a series of exposès and editorials about the Synanon cult. The cult was not only abusing its tax-exempt status, it had also turned to violence in an attempt to silence critics.

The Light has just six fulltime staff members, yet in 2004 alone, it won 3 California State and 8 National Newspaper Association awards. Germany's biggest newspaper, Der Spiegel, calls The Light "the most influential small-town newspaper in America"

Located in Point Reyes Station, a town of 675 people 40 miles north of San Francisco, The Light serves 13 small towns in a dairy-ranching region known as West Marin.

Up to Table of Contents

NEWSPAPERS: How to Create a Great College Newspaper. By Rachele Kanigel

Rachele Kanigel is an assistant professor of journalism at San Francisco State University and a freelance writer and editor. She teaches newspaper and magazine classes and advises Golden Gate [X]press, a converged publication that produces a monthly magazine, a weekly newspaper and an online site that's updated daily.

Rachele is author of The Student Newspaper Survival Guide, a book designed to help college students produce great campus newspapers. Before becoming an academic, she was a newspaper reporter for 15 years, working at The Oakland Tribune, the Contra Costa Times, and The News and Observer of Raleigh, NC. She was also a freelance correspondent for TIME.

Her magazine articles have appeared in Health, Reader’s Digest, Organic Style, Alternative Medicine and on a number of Web sites, including Healthscout, WebMD and CNN.com. She is on the founding board of the California College Media Association and is active in College Media Advisers and the Association for Education in Journalism and Mass Communication.

Rachele holds a master’s degree in journalism from Columbia University's Graduate School of Journalism and a bachelor's degree in journalism from San Francisco State University.

Up to Table of Contents

NEWSPAPERS: High School Journalism Matters. With Katharine Swan

Katharine Swan recently retired from teaching English and journalism in San Francisco. For 25 years she taught at Mission High, an under-performing inner-city school. Her students demonstrated that they "understood and enshrined the values of the First Amendment and the pursuit of journalistic truth." When they won the first Edmund J. Sullivan Award from Columbia Scholastic Press Association and were offered the Hugh Hefner First Amendment Award along with numerous others, she was no longer welcome to teach at the school.

She moved to Lowell High, one of the top performing schools in the country. Each year her students win numerous national awards for their school newspaper, The Lowell, which is one of the best in the country. Students earned the National Scholastic Press Association Pacemaker Awards in 2001, 2002, and 2003; the Columbia Scholastic Press Association Gold Crown Awards in 2003, 2000 and 1999; and the National Scholastic Press Association Hall of Fame Award in 2001. Her students also win numerous individual awards for their writing and design.

Up to Table of Contents

LPFM RADIO STATION: Put Your Hands on the Radio, People: How To Create A Community Radio Station. By Pete triDish

Pete triDish works with the Prometheus Radio Project, a non-profit organization created by radio activists to facilitate the growth of the Free Radio Movement and present an organized demand for the democratization of the airwaves. He was a member of the founding collective of Radio Mutiny, 91.3 FM in Philadelphia In 1996, He was an organizer for the station's demonstrations at Benjamin Franklin's Printing Press and the Liberty Bell; on both occasions the station broadcast in open defiance of the FCC's' unfair rules that prohibit low power community broadcasting.

He was the organizer and speaker for the Radio Mutiny tour of 25 cities from January to March of 1998, and undertook another 20-city tour in February 1999 with the Prometheus Radio Project. He also worked on the first two microradio conferences on the East Coast --and organized radio barnraisings in 5 communities around the United States. He actively participated in the rulemaking that led up to the adoption of LPFM. He sat on the committee that sponsored the crucial Broadcast Signal Labs study, which proved to the FCC that LPFM would not cause interference.

Tridish has helped to build a number of low power radio stations, and provided advice to hundreds. He has done radio trainings in Guatemala, Colombia, Nepal and other countries. He has spoken at colleges, coffee shops, living rooms, and even the CATO Institute. He has been interviewed for several segments on NPR, a number of college, public and pirate radio stations, CNN, for Maximum Rock and Roll, Radio Ink, Radio and Records, Philadelphia City Paper, Baltimore City Paper, Albany Times Union, Philadelphia Inquirer, Freedom Forum, Chicago Tribune, LA Times, the Nation, Talkers Magazine, Washington Post, Broadcasting and Cable, Radio World, Hollywood Reporter, Z Magazine, Paper Tiger TV and other news outlets. He holds a BA in Appropriate Technology from Antioch College.

Up to Table of Contents

LPFM RADIO STATION: Put Your Hands on the Radio, People: How To Create A Community Radio Station. By Sakura Saunders

Sakura Saunders is a media activist that has been involved with community radio for the past 7 years. Sakura served as program director and office coordinator of KDVS, a college/community radio station in Davis, CA. For the past two years, she has been an active member on the working group that established KDRT-LP, also in Davis.

Ms. Saunders sits on the board of directors of Prometheus Radio Project, a group that advocates for and builds Low Power radio stations. Sakura's radio/tv work has appeared on Democracy Now! and Sprouts radio, and her writing has been published on CorpWatch.org and the publication, Fault Lines, the monthly newspaper of Indybay, for which she is also a volunteer editor.

Up to Table of Contents

LPFM RADIO STATION: Put Your Hands on the Radio, People: How To Create A Community Radio Station. By J. Zach Schiller

J. Zach Schiller is Assistant Professor of Sociology at Kent State University, Stark Campus, in North Canton, Ohio. He received his Ph.D. in Sociology from the University of California, Davis in September, 2005. He has been an itinerant college/community radio volunteer and programmer since 1995. His dissertation was an ethnography of a Low Power FM station's first three years of life, and the role of LPFM in the wider revival of community radio in the US. The analysis centers on the relationship of vibrant local public spheres to the revival of civil society, and in turn, the role of the civil society in enabling the state to secure and preserve protections for local public spheres.

As a volunteer for the Prometheus Radio Project, he lent his meager physical labor during their barnraisings in Spokane, WA and Immokalee, FL, and has publicly admonished the FCC's lax enforcement of commercial broadcasters' public interest obligations during the FCC Localism Hearings in Monterrey, CA in July of 2004.

Professor Schiller's essay, "On Becoming the Media: Low Power FM and Alternative Public Spheres" appears in Media and Public Shperes (2007) published by Palgrave MacMillan, Richard Butsch, editor.

Up to Table of Contents

TELEVISION PROGRAM: How To Produce a Television Show. With Robert Kubey

Robert Kubey is Director of the Center for Media Studies and Professor of Journalism & Media Studies, at Rutgers University in New Brunswick, New Jersey. Trained as a developmental psychologist at the University of Chicago, Professor Kubey has been an Annenberg Scholar in Media Literacy at the University of Pennsylvania, and a National Institute of Mental Health research fellow in the Program in Social Ecology at the University of California at Irvine. Dr. Kubey has also been a Visiting Professor at Stanford University.

Professor Kubey has authored three books, his most recent, Creating Television: Conversations With The People Behind 50 Years of American TV" was published in 2004. The first, Television and the Quality of Life (1990, LEA) was co-authored with Mihaly Csikszentmihalyi, and the second was Media Literacy in the Information Age (1997/2001, Transaction).

Robert Kubey has written articles for the New York Times, Scientific American, Newsweek, Christian Science Monitor, Education Week, and other major newspapers, magazines and newswires. Professor Kubey has appeared on numerous national television and radio news and talk programs including The Today Show, A Closer Look, CBS Sunday Morning, and Show Business Today.

Professor Kubey has spoken before -- or served as a consultant to -- The Discovery Channel, The Children's Television Workshop, the British Film Institute, U.S. Senate Committee on the Judiciary, the FCC, and Nickelodeon and MTV Networks.

Up to Table of Contents

TELEVISION PROGRAM: How To Create A Community Access TV Show. With Bill McCarthy

Bill McCarthy is the producer and host of the "Positive Spin" television show. The program presents positive, innovative and solution oriented news promoting a better world for present and future generations. "Positive Spin" has been airing for six years. The program appears on cable stations throughout many parts of Northern California, on the Westside of Los Angeles (from West Hollywood to Santa Monica) in Denver Colorado and on Free Speech TV on the DISH Satellite Network, which reaches more then 20 million people. Mr. McCarthy also produced a Television Tribute to UN Secretary-General Kofi Annan and the Staff of the United Nations in Recognition of their Receiving the Centennial Nobel Peace Prize.

Bill initiated the Community Media Campaign in San Francisco. The campaign was designed to petition the local broadcast stations to present more relevant, balanced, diverse and solution oriented news stories. The campaign created a relationship with one of San Francisco's broadcast stations which resulted in the airing of a series of under-reported stories on the station. The Community Media Campaign is now a project of ACME - The Action Coalition For Media Education. It was at the 2004 ACME National Conference that Bill McCarthy in partnership with Ellison Horne, creator and producer of "Celebrating Solutions" and Rod Laughridge, producer of the "Newsroom" program for San Francisco cable access channel 29 collaborated to "How To Create a Television Show in 12 Hours."

Mr. McCarthy is the founder and president of Unity Foundation, a non-profit organization with a 29 year history of promoting world peace, cooperation and unity. The foundation furthers its mission by producing special cultural and educational events, media campaigns and television programming. Unity Foundation has produced major events in San Francisco, Los Angeles, New York City, Washington DC and Las Vegas. During the foundation's history well over one million people have attended the foundation's special events; and more than five hundred million people have been reached through the organization's media campaigns and television programming.

Up to Table of Contents

TELEVISION PROGRAM: How To Create A Community Access TV Show. With Jerold Starr, PhD.

Jerold M. Starr is Executive Director of the Center for Social Studies Education (CSSE), a national program to promote more and better teaching of the Vietnam War, its lessons and legacies. CSSE’s desktop published curriculum materials (textbook, teachers manual, resource guide, teacher trainer handbook, and videocassette) can be found in more than 3,500 secondary schools and colleges.

Dr. Starr also heads two CSSE projects: Citizens for Independent Public Broadcasting is a national membership organization dedicated to putting the public interest back into public broadcasting. Pittsburgh Educational Television is a producer of public affairs television programs. PET’s “Homefront” reached millions through public access cable and satellite channel distribution across the nation.

A Brandeis Ph.D., Starr taught for 30 years at the University of Pennsylvania and West Virginia University. He currently teaches winter term in the Communications Department of the University of California at San Diego.

Up to Table of Contents

TV STATION: How To Create An Award-Winning Public Access Station. By Susan Fleischmann

Susan Fleischmann began her work in public access as a media arts activist during the cable franchise hearings in Boston in 1981. Susan has been with Cambridge Community Television (CCTV) since it opened in 1988, serving first as Access Manager.

Executive Director since 1993, Susan is responsible for the day-to-day operations of CCTV, and developing a long-range vision for the organization.  Her goal has been to diversify CCTV's funding base and activities, in order to provide access to different media and technologies for everyone in Cambridge.  Under her stewardship, CCTV moved into Central Square in 1995, and opened one of the first computer labs located in a public access center in 1996. The Drive-by-Gallery opened in 1999, to provide another venue for Cambridge artists to exhibit. CCTV won the "Overall Excellence in Public Access Programming" award in the Hometown Video Festival for 6 years in a row. The award is sponsored by the national Alliance for Community Media.

Up to Table of Contents

LOW POWER FM: Civil Disobedience, Legal Defense, and the Origin of LPFM. By Peter Franck

The Law Office of Peter Franck specializes in a unique area of legal practice including intellectual property, entertainment and constitutional law – what Peter terms “culture law.” His practice emphasizes the process of bringing creative work into the world while protecting the rights of the artist or the entrepreneur. The practice of “culture law” also reflects Mr Frank’s ongoing concern for matters of free speech and independent media, as reflected in a long career defending the public’s right to alternative and independent means of communication.

Mr Franck is pictured above on the steps of Alameda County Superior Court of California in 2000, explaining to the Press the Judge's decision in the listener lawsuit against the Pacifica Board.

Early in his legal career, Mr. Franck served as a legal advisor to Mario Savio and student members of the Free Speech Movement at UC Berkeley in the 1960s. Mr. Franck represented pioneering San Francisco Bay Area musical groups such as Country Joe and the Fish and Joy of Cooking, the first all-women 1960s rock band. He was founding chair of the Berkeley/Albany chapter of the ACLU, and through the Council for Justice (CFJ), he organized legal defense for Cesar Chavez’s Union Farm Workers in Delano, California. In 1981, Mr. Franck moved his practice to the offices of the boutique intellectual property firm of Owen, Wickersham and Erickson in San Francisco. In 1996, Mr. Franck joined the intellectual property section of the respected San Francisco firm of Hansen, Bridgett, Marcus, Rudy and Vlahos as “Of Counsel."

Mr. Franck was Amicus Counsel in the Us Vs Dunifer case, a key legal test of the first amendment rights of LPFM broadcasters in 1994. Together with Luke Hiken, Mr. Franck filed an amicus curiae brief with the Ninth Circuit Appeal Court in Dugan v. FCC, arguing for the constitutional right to micro-broadcasting as early as 1993.

Mr. Franck has been instrumental in the development and growth of the Pacifica Radio network, having served as a Board Member (1975-1984) and past President (1980-1984) of the Pacifica Foundation. He is a long-term member of the National Lawyers Guild, having served as National Treasurer from 1992-1993. Mr. Franck has served as the Chair and Legal Director of the NLG’s Center on Democratic Communications (CDC) since 1987. He was a member of the Board of Conveners for the San Francisco Community Television Corporation, and also served as a Board Member of Media Alliance from 1989-1992.

Peter is currently a member of the Board of the Social Justice Center of Marin (SJCM). Mr. Franck is Chair of Media Action Marin (www.mediaactionmarin.org), a task force of the SJCM that campaigns for community access and local programming. Mr. Franck is a member of the Intellectual Property section of the California State Bar, and a member of the California Lawyers for the Arts. Mr. Franck earned his J.D. from the Columbia University School of Law, and received a B.A. from the University of California at Berkeley.

Up to Table of Contents

VIDEO: Internet TV. By Jeremy Allaire, Founder and President, Brightcove

Jeremy Allaire founded Brightcove in early 2004 with a vision for the transformation of television with the Internet. Brightcove is an Internet TV service that empowers content owners - from independent producers to major broadcast networks - to reach their audiences directly through the Internet. They help web publishers enrich their sites with syndicated video programming, and provide marketers with more ways to communicate and engage with their consumers. Brightcove gives people the freedom to easily find, share and watch a broad range of video content when and where they choose.

As President, Jeremy leads the company's technology, marketing and business development strategy. Prior to founding Brightcove, Jeremy worked as a technologist and entrepreneur-in-residence for Cambridge, MA-based venture capital firm General Catalyst, where he worked on companies and investments in broadband media, mobile content, e-commerce software and digital identity.

Before General Catalyst, Jeremy was Chief Technology Officer of Macromedia, where he helped define and launch the Macromedia MX platform for Rich Internet Applications, helping to evolve Macromedia Flash into a dominant platform for rich media applications on the Internet. Jeremy joined Macromedia with its merger with Allaire Corporation, where Jeremy was a co-founder and Chief Technology Officer. Founded in 1995, Allaire Corporation was a pioneer in using the web as an application platform, and its industry leading and award winning products power millions of websites, online services and business applications on the Internet.

Up to Table of Contents

VIDEO: Videoblogging, by Jay Dedman

Jay Dedman is the co-author of Extreme Tech: Videoblogging (John Wiley & Sons, June 2006). Jay has practiced journalism at every level - from CNN International in Atlanta, Manhattan Neighborhood Network (MNN) in New York City and even as a freelance journalist in the war-torn Congo.

In 2004, Jay and the original vlog pioneers formed an online community (vlogmap.org) where they taught people how to videoblog for free at freevlog.org. People from around the world were using inexpensive digital cameras to record their lives for each other. Pretty quickly, there was too much video to watch on individual web pages. So they created a tool called FireAnt.tv that lets users find, subscribe, watch, and share videoblogs.

Jay recently moved to the San Francisco Bay area where he continues to level the video playing field for independent video producers and consumers. You can watch him though his videoblogs here:

http://ryanishungry.com: Vlog that covers the SF Bay area community
http://havemoneywillvlog.com: Vlogger support site
http://node101.org: Teaching commune for vloggers and independent media makers
http://www.momentshowing.net: Jay's personal vlog

Up to Table of Contents

THE NEW MUSIC MODEL: The Home HD Studio, by Jeff Mersman and Merlin Owens

OMM HD is a High Definition (HD) audio/video post production facility, studio, and laboratory co-founded by Jeff Mersman, Merlin Owens and Michael Mallon. The mission of OMM HD is to provide a virtual platform that enables the design and production of industry-standard HD content by and for independent media makers.

Jeff Mersman has a career background and holds a Bachelors of Science degree in health care finance. Mersman worked for 3 years in private practice, and over 10 years with a major corporate healthcare provider. As founding partner and CFO of OMM HD, Mersman is able to combine his finance and entrepreneurial experience with his primary passions - piano and songwriting.

Merlin Owens worked for Boeing Engineering 767 Wide Body Division, utilizing Boeing’s first Computer Aided Design programs. The 767 was the first commercial aircraft designed almost entirely by computers. In 1981, Merlin resigned from Boeing to join Stevie Wonder’s production group, The MYX. A professional musician since age sixteen, Merlin moved to LA and began working with the latest musical wizardry at Wonderland Studios, where he collaborated with some of the brightest stars in entertainment, music and technology. Merlin stayed for eleven years, one of Stevie Wonder’s most creative periods, and Merlin was in the studio during the first coast-to-coast satellite simulcast recording session between Astoria Studios in New York and Wonderland Studios in LA.
After his tenure with The MYX, Stevie Wonder recruited Merlin as a production executive in his new communications endeavor to develop and produce television, film and special events. In December 1996, Merlin was executive in charge of a Stevie Wonder-Nelson Mandela celebrity golf event to benefit the South African President’s Nelson Mandela Children’s Fund. For the event, Merlin worked with world-class golfers, celebrities, and various ministries and liaisons from the Office of the President of South Africa.
Merlin subsequently founded East West TeleMedia, International, where he forged alliances with ATMlink, Inc., Digital Equipment Corp. and Thompson CSF, which designed and built the Palo Alto Internet Exchange in Palo Alto, CA and the MultiMedia Super Corridor and Internet Exchange in Kuala Lumpur, Malaysia. Merlin designed a network topology for a proposed South African MultiMedia Super Corridor and Internet Exchange, and presented it to the Office of the President of South Africa.

Up to Table of Contents

THE NEW MUSIC MODEL: Artist's Rights in a Digital Age, By Barry Bergman

Barry Bergman: Veteran manager, music publisher, speaker and consultant Barry Bergman is the founder and president of the Music Managers Forum in the United States. An outspoken advocate on artist rights, he has testified on Capitol Hill serving the interests of artists.

Barry has published more than 150 songs recorded by various artists including Michael Bolton, Cher, Kiss, Joan Jett and others. Three of Barry's biggest hit singles were Don't Shed A Tear‚ recorded by Paul Carrack on Chrysalis, Don't Close Your Eyes‚ by Kix on Atlantic and Kathy Mattea's‚ Love Travels on Mercury.

The International Managers Forum-US (IMF-US, subsequently the Music Managers Forum-US) lobbied lawmakers to pass HR 1506 “Digital Performance Right in Sound Recordings Act of 1995.” On June 28, 1995, Mr. Bergman testified in Congress to try to secure performance rights for artists and managers for future digital transmissions. In 1999, the MMF-US and several artist rights groups helped roll back a provision inserted by the RIAA into the Satellite Home Viewer Improvement Act of 1999, whereby SoundRecordings were made works-for-hire, and artists lost their rights to reclaim ownership of their master recordings beginning in 2013. In November 2001, after six years of work, Barry signed on behalf of the MMF-US a landmark agreement with SoundExchange, the major labels, and artist groups to pay artist performance royalties directly to performers.

Up to Table of Contents


Craig is a senior Web-oriented software engineer, with around twenty-five years of experience (including 18 years at IBM), and has become a leader in online community by virtue of his efforts at craigslist over the past 10 years. He's compiled extensive experience evangelizing, leading and building, including work at Bank of America and Charles Schwab.

In 1995, he started craigslist which serves as a non-commercial community bulletin board with classifieds and discussion forums. Using a common sense, down-to-earth approach, craigslist strives to make the 'net more personal and authentic, while advocating social responsibility through the promotion of small, non-profit organizations.

Craig's community activities include being on the advisory boards of Climate Theatre and Haight-Ashbury Food Program as well as supporting local writers through Grotto Nights.

Craig has been featured in the Associated Press, the Wall Street Journal, the New York Times, Los Angeles Times, USA Today, Business Week, Time Magazine, and Esquire Magazine.

craigslist.org philosophical themes say a lot more about Craig:

  • We're about people giving each other a break

  • We're about restoring the human voice to the Internet, reversing the corporate voice and over commercialization

  • We're about providing useful, down-to-earth, common-sense function

Craig has a very dry sense of humor.

Up to Table of Contents

Sascha Meinrath: Community Internet Pioneer

Sascha Meinrath has been described as a "Community Internet Pioneer" and is a well-known expert on Community Wireless Networks (CWNs) and Municipal Broadband. He is the co-founder and Project Coordinator of the Champaign-Urbana Community Wireless Network (CUWiN), one of the world's leading open-source, ad-hoc mesh wireless projects.

Sascha is a policy analyst for Free Press, a Washington, DC-based think-tank, and regularly briefs Federal Communications Commission and Congressional staff on issues related to CWNs. In 2004, Sascha organized the First National Summit for Community Wireless Networks, helping to launch what has now become known as the Community/Municipal Wireless Networking Movement; and, in 2006 organized the Second National Summit for Community Wireless Networks.

Sascha completed his undergraduate degree at Yale University and his Masters degree in Psychology at the University of Illinois, Urbana-Champaign. He is currently finishing his PhD at the University of Illinois, Institute for Communications Research, where he is a Telecommunications Fellow. Sascha's research focuses on community empowerment and the impacts of participatory media, communications infrastructures and emergent technologies.

Up to Table of Contents

((i))ndymedia: The Global Independent Media Center Network. With Dorothy Kidd

Dorothy Kidd is Chair and Associate Professor in the Department of Media Studies at the University of San Francisco. She received her Ph.D. in Communication from Simon Fraser University.

Professor Kidd has published in the area of political economy of media, media and social change and community media. She has also worked extensively in community radio production.

Her areas of interest include democratic and participatory communications, media and globalization.

Up to Table of Contents

ADVOCACY: Making Media Policy Public. By Jeff Perlstein

Jeff Perlstein is the Executive Director of Media Alliance, a twenty-eight year old media resource, training, and advocacy center in San Francisco. Their mission is excellence, ethics, diversity, and accountability in all aspects of the media in the interests of peace, justice, and social responsibility.

As Executive Director, Mr. Perlstein has initiated campaigns for greater press freedom during wartime, expanded public input into the FCC's rulemaking processes, and increased accountability to local communities from corporate-owned radio stations in the Bay Area.

Jeff is a co-founder of the Media Justice Network as well as the initial Independent Media Center (IMC) in Seattle and the website Indymedia.org, which now links hundreds of IMC's in more than 40 countries.

Up to Table of Contents

ADVOCACY: Making Media Policy Public. By Ben Scott

Ben Scott is the Policy Director for Free Press.  His work monitors ongoing legislative and regulatory debates in Congress and at the FCC.  He helps to facilitate collaborative efforts with other public policy organizations and grassroots groups to open up media policy debates to public participation. Ben is in the final stages of his doctoral degree in communications from the University of Illinois.

Before joining Free Press, he spent a year working as a legislative fellow handling telecommunications policy in the US House of Representatives. He holds a bachelors degree from Northwestern University and a masters from the University of Sussex (UK). 

Mr. Scott is the author of several articles on American journalism history and the politics of media regulation as well as co-editor of Our Unfree Press (The New Press, 2004) with Robert McChesney.

Up to Table of Contents

COMMUNITY PROPERTY: Speaking About Your Creativity Legally - Copyright, Copyleft, and Creative Commons. By Mia Garlick, General Counsel, Creative Commons

Mia Garlick is General Counsel for the Creative Commons, which offers a flexible range of protections and freedoms for authors and artists. They have built upon the "all rights reserved" of traditional copyright to create a voluntary "some rights reserved" copyright. The Creative Commons is a nonprofit. All of their tools are free.

Creative Commons' first project, in December 2002, was the release of a set of copyright licenses free for public use. Taking inspiration in part from the Free Software Foundation's GNU General Public License (GNU GPL), the Creative Commons developed a Web application that helps people dedicate their creative works to the public domain — or retain their copyright while licensing them as free for certain uses, on certain conditions. Unlike the GNU GPL, Creative Commons licenses are not designed for software, but rather for other kinds of creative works: websites, scholarship, music, film, photography, literature, courseware, etc.

Prior to the Creative Commons, Ms. Garlick worked in the Silicon Valley office of the law firm Simpson Thatcher and Bartlett on a range of shareholder and securities, antitrust and intellectual property litigation matters. Mia worked as an IP associate in the Sydney office of Gilbert & Tobin Lawyers. Throughout her legal career, Mia has regularly acted on a pro bono basis for individual creators, giving them legal advice on IP and related issues. Mia has also written numerous articles on current issues in IP and technology law and presented frequently on these issues.

Mia received a Bachelor of Arts and a Bachelor of Laws from the University of New South Wales in 1998 and her Masters of Law from Stanford Law School in 2003, specializing in Law, Science and Technology. She is admitted to practice in New South Wales, Australia, and in California, US.

Up to Table of Contents

COMMUNITY PROPERTY: Intellectual Property: A Seductive Mirage. By Richard Stallman, founder, The GNU Project

Richard Stallman is the founder and President of the Free Software Foundation and the GNU Project, launched in 1984 to develop the free software operating system GNU. The name 'GNU' is a recursive acronym for 'GNU's Not Unix'. Free software is a matter of liberty not price. You should think of 'free' as in 'free speech.' GNU is free software: everyone is free to copy it and redistribute it, as well as to make changes either large or small. Non-free software keeps users divided and helpless, forbidden to share it and unable to change it. A free operating system is essential for people to be able to use computers in freedom.

Today, Linux-based variants of the GNU system, based on the kernel Linux developed by Linus Torvalds, are in widespread use. There are estimated to be some 20 million users of GNU/Linux systems today.

Richard Stallman is the principal author of the GNU Compiler Collection, a portable optimizing compiler which was designed to support diverse architectures and multiple languages. The compiler now supports over 30 different architectures and 7 programming languages. Stallman also wrote the GNU symbolic debugger (gdb), GNU Emacs, and various other programs for the GNU operating system.

Stallman graduated from Harvard University in 1974 with a BA in physics. During his college years, he also worked as a staff hacker at the MIT Artificial Intelligence Lab, learning operating system development by doing it. He wrote the first extensible Emacs text editor there in 1975. He also developed the AI technique of dependency-directed backtracking, also known as truth maintenance. In January 1984 he resigned from MIT to start the GNU project.

Stallman received the Grace Hopper award for 1991 from the Association for Computing Machinery, for his development of the first Emacs editor. In 1990 he was awarded a Macarthur foundation fellowship, and in 1996 an honorary doctorate from the Royal Institute of Technology in Sweden. In 1998 he received the Electronic Frontier Foundation's pioneer award along with Linus Torvalds. In 1999 he received the Yuri Rubinski award. In 2001 he received a second honorary doctorate, from the University of Glasgow, and shared the Takeda award for social/economic betterment with Torvalds and Ken Sakamura. In 2002 he was elected to the US National Academy of Engineering, and in 2003 to the American Academy of Arts and Sciences. In 2003 he was named an honorary professor of the Universidad Nacional de Ingenieria in Peru, and received an honorary doctorate from the Free University of Brussels. In 2004 he received an honorary doctorate from the Universidad Nacional de Salta, in Argentina.

Up to Table of Contents

OPEN SOURCE COMMUNITY: Making A New World. by Doc Searls, Senior Editor, Linux Journal

Doc Searls is a writer, speaker and consultant on topics that arise where technology and business meet. He is the Senior Editor of Linux Journal, the premier Linux monthly and one of the world's leading technology magazines. He also runs the new Doc Searls' IT Garage, an online journal published by Linux Journal's parent company, SSC.

He is co-author of The Cluetrain Manifesto: The End of Business as Usual, a New York Times, Wall Street Journal, Business Week, Borders Books and Amazon.com bestseller. It was Amazon's #1 sales & marketing bestseller for thirteen months and sells around the world in nine languages. His byline has appeared in OMNI, Wired, PC Magazine, The Standard, The Sun, Upside, Release 1.0, Wired, The Globe & Mail and many other publications. He writes Doc Searls Weblog, which is consistently listed among the top few blogs, out of millions, by Technorati, Blogstreet and others.

In August, 2005, Doc received the first annual Google O'Reilly Open Source Award for Best Communicator. A former radio personality, Doc has appeared on TechTV, CNBC, CNet Radio, and many networks and stations. He is a regular on The Linux Show and The Gillmor Gang podcast, as well as his own podcasts.

Doc has consulted and/or held workshops for Johnson & Johnson, Microsoft, Nortel Networks, Sun Micrososystems, Borland and many other companies. Doc's marketing background dates from 1978, when he co-founded Hodskins Simone and Searls, which became one of Silicon Valley' leading advertising and public relations agencies. HS&S was sold to Publicis Technology in early 1998. He has worked with Hitachi, Sun, Apple, Nortel, Motorola and many others. Doc serves on the advisory boards of Jabber, Inc., PingID, SocialText and Technorati.

Doc has been a keynoter, a featured speaker or a panelist at countless events and trade shows: Digital ID World, O'Reilly's Open Source and Emerging Technology Conferences, Supernova, LinuxWorld Expo, Government Technology Conference, CES, Comdex, BloggerCon, JabberCon, PC Forum, Seybold, and Demo, among many others.

Up to Table of Contents

EDITOR: Alison Owings

Alison Owings is the author of Hey, Waitress! The USA from the Other Side of the Tray (University of California Press, 2002), and Frauen - German Women Recall the Third Reich - a New York Times "Notable" Book of the Year (Rutgers University Press, 1993; UK Penguin, 1995; Mursia-Italy, 1997; Ullstein-Germany, 1999). Ms. Owings co-wrote 28 of the 50 America 24/7 state books (published October 2004). In 2002, she co-wrote Vertical Frontier, a documentary about rock climbing in Yosemite National Park. Her book reviews and op-ed articles have been published in the San Francisco Chronicle, New York Times Book Review, San Jose Mercury News, Newsday, Chicago Tribune, (former) SF Examiner, Marin (Ca.) Independent Journal, and Art and Antiques 

From 1977-1999, Alison wrote freelance television news for the The CBS Evening News with Dan Rather, Sunday Morning with Charles Kuralt, NBC Nightly News with Tom Brokaw, and for KTVU and KPIX in the San Francisco area.  From 1973-1977, Ms. Owings wrote exclusively for CBS-TV network news broadcasts, including The Evening News with Walter Cronkite, the Weekend News with Dan Rather, Bob Schieffer, Ed Bradley, and The CBS Morning News with Hughes Rudd.

Ms. Owings won the prestigious John J. McCloy Fellowship from the American Council on Germany with Columbia University, as well as writing grants in 2006 and 2001 from the Marin (Ca.) Arts Council. She graduated from American University in Washington, DC with a BA in Journalism.  She also studied at Freiburg University, Germany.

In addition to freelance writing and editing, she operates a small oral history business, and is currently writing a book whose working title is Listening to Native Americans.

Back to Top


The following advisors will review chapters as part of BE THE MEDIA's peer-review board:

Back to Top

Arthur Do: CTO Fortify Software

Arthur Do is an information technology pioneer with more than 15 years experience in Internet software design and development, including leading the team that designed and developed the first commercially successful web browser, WebSurfer for NetManage Inc.

He is currently co-founder and Chief Technology Officer for Fortify Software. Fortify secures software applications from the inside-out, protecting business critical applications from malicious attack. Fortify is backed by a world-class team of software security advisors including Cigital Inc., the internationally recognized experts in software security, reliability, and performance. Fortify is funded by leading venture capital investor Kleiner Perkins Caufield Byers, along with investors such as Sun Microsystems Inc. co-founder Bill Joy.

Prior to Fortify, Do was Chief Technology Officer and co-founder of the Kinecta Corporation. Do managed the creation of the company's multiple award-winning syndication and aggregation technology, Kinecta Interact, as well as his patent-pending content tracking application, Content Metrics (Application # 09/643,083  Tracking and Recording Techniques for Online Content). Kinecta was acquired by Stellent Inc, a provider of enterprise content management solutions with over 4,400 customers, including much of the Global 2000. In November 2006, Stellent was acquired by Oracle for $440 million.

Early in his career, Do worked with high-tech industry giants such as Sun Microsystems, Hewlett-Packard Laboratories, and Digital Equipment Corporation.

Do holds a B.S. in Computer Science from the University of California at San Diego and an M.S. in Computer Science from Stanford University.

Back to Peer Review

Steven Ekstract: Publisher, License! magazine


Steven Ekstract is a founder and the publisher of License! magazine, the leading business publication for the licensing industry.


Ekstract is a seasoned publishing executive, having held senior management positions with VideoPro, Video Review and Previews magazines; Premiere magazine and The Hollywood Reporter before founding License! in 1998.


Ekstract is a recipient of The UJA Federation’s Licensing Industry leadership award; Advanstar Communications Chairman’s Award as well as the Advanstar Communications Chairman’s award. He is a member of the United States Tae Kwon Do Association and formerly was a black belt instructor of Tae Kwon Do.

Back to Peer Review

Dr. Sheri Meyers Gantman, Psy.D: Licensed Marriage and Family Therapist. Host, Cable talk show

Dr Sheri Meyers Gantman, Psy.D, a Licensed Marriage and Family Therapist, has been helping individuals, couples, families and groups of all sizes learn the skills of developing a deeper, more fulfilling relationship with themselves and each other since 1983. Utilizing imagination and creativity, Dr. Sheri helps transform the fear of change into the FUN of change.

A dynamic, motivational speaker, Dr. Sheri conducts numerous workshops and lectures extensively and hosts her own cable interview talk show called "Straight from the Heart."

She has appeared regularly as a behavioral analyst and guest expert on national news programs by ABC News, CBS News, NBC News, UPN News, Fox News, Fox Cable News, Extra, Inside Edition, K-Cal News, KTLA News, Good Day LA, Telemundo News, and E! Live.

Back to Peer Review

Daryn Grossman, Esq: Partner, Proskauer, Rose

Daryn Grossman is a partner in the New York office of Proskauer Rose LLP. She specializes in technology and intellectual property-related transactions and advises clients in identifying and protecting intellectual property assets. Daryn joined Proskauer after heading up the New York Technology Practice of Brobeck, Phleger & Harrison LLP.

Daryn has extensive expertise in structuring and negotiating complex transactions where intellectual property assets drive the deals, such as outsourcing transactions, corporate partnering transactions, domestic and international joint ventures, strategic equity investments, spin-offs, development, licensing and distribution agreements and sponsored research and clinical trial arrangements. Daryn also counsels venture capitalists and strategic investors in evaluating intellectual property portfolios in connection with private equity investments, public offerings and mergers and acquisitions. She has a global practice and advises clients with respect to business partners based in the United States, Europe, South America, Asia, Australia, Israel and Canada.

Daryn's clients include companies in the software, hardware, telecomm, electronic commerce, biotechnology, pharmaceutical and medical device fields. She represents entities in all stages: from start-up ventures just beginning to assemble IP portfolios to Fortune 500 companies with well-established IP programs. Daryn has led her clients through successful deals with parties such as Microsoft, America Online, Sun Microsystems, Citrix Systems, Pioneer Standard Electronics, Boston Scientific Corporation, Roche Pharmaceuticals, NASD, Reuters, Accenture, Bank of America, Washington Mutual, GMAC, Standard & Poor's, CMGI, Prudential, First Data Corporation, University of Melbourne, Columbia University, Mt. Sinai School of Medicine, Emory University, the University of Bath, and Duke University.

Daryn is a frequent lecturer on entrepreneurship and issues related to technology, licensing and intellectual property law. She has a BA, cum laude from Tufts University, and a JD from Brooklyn Law School.

Back to Peer Review

Bonnie Hayes: Independent musician, producer

The songs of Bonnie Hayes have always been extraordinary, from "Shelly's Boyfriend", the post-punk badgirl anthem that put her on the map to the authentic passion of "Have A Heart" and "Love Letter," which restored Bonnie Raitt to superstardom with the multi-platinum, multi-Grammy-winning CD Nick of Time.

Writing for artists as diverse as Bette Midler, Robert Cray, Adam Ant, David Crosby, Booker T and the MG's, and Cher, Hayes has continued to craft songs one critic described as "sparkling clockwork mechanisms with a tendency to do the unexpected."

Hayes has also enjoyed success as a recording artist and producer. In 1984, her pop/punk debut Good Clean Fun was released on seminal LA indie Slash Records to critical raves and national college airplay.

In 1995, the Hayes-produced CD Steppin' Out by the Gospel Hummingbirds was nominated for a Grammy.

Back to Peer Review

Kristin Thomson: Community organizer, entrepreneur and musician

Kristin Thomson is a community organizer, social policy researcher, entrepreneur and musician. After graduating with a BA in Sociology from Colorado College in 1989, Thomson moved to Washington, DC where she worked for two years as a national action organizer for the National Organization for Women.

She left NOW in 1992 to make a full-time commitment to Simple Machines, an independent record label she co-ran with Jenny Toomey. Over the label's 8-year history, Simple Machines released over 70 records and CDs, published the Mechanic's Guide to Putting Out Records, Cassettes, and CDs, and organized three high-profile music festivals in Washington, DC. While running the label, Kristin and Jenny also wrote, recorded and released four highly-acclaimed Tsunami records on Simple Machines, and toured the US, Canada, England and Europe extensively.

In 2001, Kristin graduated with a Masters in Urban Affairs and Public Policy from the University of Delaware. During her graduate program she was a recipient of a School of Urban Affairs and Public Policy Fellowship, and the Urban Affairs Association Award that recognized her thesis, The Internet as an Agent of Change, as a valuable contribution to the body of usable social knowledge. Currently, Kristin is an organizer and researcher for the Future of Music Coalition and manages projects for the DC-based government relations firm Bracy Tucker Brown. She and Bryan are also the parents of a baby boy, Riley who was born September 2002.

Back to Peer Review

Jennifer Toomey: Executive Director, Future of Music Coalition

Jenny Toomey is the Executive Director of the Future of Music Coalition. She is also an intellectual, an activist and a musician. After graduating from Georgetown University with an interdisciplinary major in Philosophy, English and Women's Studies in 1990, Jenny co-ran Simple Machines, an independent record label for eight years with Future of Music board member Kristin Thomson. Simple Machines had over 70 releases, the most important of which may have been a 24 page Mechanic's Guide to Putting Out Records which clearly and practically described the process of putting out records and CDs, while educating young artists about the value of retaining control of their work. This guide helped to launch a countless number of independent labels and led to somewhat of a DIY renaissance in the alternative music community throughout the 1990s.

In the past 15 years Jenny has been a composer and performer on at least 12 CDs and dozens of compilation records, singles, and even a musical! These records were released both on Simple Machines and other respected independent labels including Homestead, Sub Pop and 4AD. Her second solo CD, Tempting, was released October 2002 on Misra Records.

After closing down Simple Machines in 1998 Jenny worked for three years at the Washington Post as a copywriter. She also wrote music and technology reviews for the Post, Village Voice, CNET and a variety of other music and technology publications. Here she began to understand the potential power of technology to transform the lives of musicians. This fascination with technology, when combined with her work organizing musicians to support the FCC's Low Power Radio initiative, led her to join with Kristin Thomson and Insound.com to create an online forum called The Machine in December 1999. At this site Kristin and Jenny began the process of educating themselves and other musicians about the music/tech landscape. They also began to raise critical questions regarding the artist's role in the unfolding technological revolution. After publishing an op-ed piece in the Washington Post, Jenny pulled together a board that wrote and published the Future of Music Manifesto, thus leading to the formation of the organization in June 2000.

In the past two years Jenny has spoken about music and technology at Harvard, MIT, Columbia's American Assembly, South By Southwest, CMJ, Comdex, University of Chicago, Temple University, NARM Convention, CNN International, Tech TV, London's Net Media, Manchester's In The City conference and on NPR. In March 2001 she was named one of Internet Weekly's "25 Unsung Heroes of the Web" and more recently received a special achievement award from the Washington Area Music Association for her activism.

Back to Peer Review

Sascha Meinrath: Community Internet Pioneer

Sascha Meinrath has been described as a "Community Internet Pioneer" and is a well-known expert on Community Wireless Networks (CWNs) and Municipal Broadband. He is the co-founder and Project Coordinator of the Champaign-Urbana Community Wireless Network (CUWiN), one of the world's leading open-source, ad-hoc mesh wireless projects.

Sascha is a policy analyst for Free Press, a Washington, DC-based think-tank, and regularly briefs Federal Communications Commission and Congressional staff on issues related to CWNs. In 2004, Sascha organized the First National Summit for Community Wireless Networks, helping to launch what has now become known as the Community/Municipal Wireless Networking Movement; and, in 2006 organized the Second National Summit for Community Wireless Networks.

Sascha completed his undergraduate degree at Yale University and his Masters degree in Psychology at the University of Illinois, Urbana-Champaign. He is currently finishing his PhD at the University of Illinois, Institute for Communications Research, where he is a Telecommunications Fellow. Sascha's research focuses on community empowerment and the impacts of participatory media, communications infrastructures and emergent technologies.

Back to Peer Review

Earn Money - Support YOUR Cause:

If you came to this site through one of our Affiliates and ultimately buy a book, BE THE MEDIA will donate 20% of sales revenues to your cause.

For every book purchase, almost $6 PER BOOK goes to YOUR cause.

To complete your transaction and donation, just click the "Add to Cart" button below, or any "Add to Cart" button on this site. Your cause will get credited for the referral, and a commission for the sale.

The BE THE MEDIA Affiliate Community includes:


  • Media-Alliance

  • Media Action Marin

  • Marin Peace and Justice Coalition

To earn passive cash for your organization, join the BE THE MEDIA Affiliate program.

Back to Top


  • Softcover: 420 pages

  • Dimensions: 7 x 9 x 1 (in inches)

  • Publisher: natural E creative Group, LLC

  • ISBN: 978-0-9760814-5-6

  • LCCN: 2004114734

  • Publication Date: September 2008

Back to Top of Page

All contents Copyright © 2002-2010 natural E creative group. All rights reserved.