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Be The Media UPDATE

October 2007


BE THE MEDIA is the best tool to grow your audience. We teach you how to build your platform. If you are a musician, author, educator, filmmaker, actor, consultant, publicist, trainer, speaker, politician, religious leader, activist, entrepreneur, or coach, then BE THE MEDIA is for you!

This Edition: How to Build Your Platform

1. Build your platform, grow your audience
2. How to build your platform 

3. Join us TONIGHT: Tuesday Oct 16, 5pm PT, 8pm ET
4. Let the audience demand YOU
5. Advance sales discount ends. Act now, save $6/book

1. Build your platform, grow your audience

The question I get asked most often is "how can I build out my platform and grow my audience"?

Artists ask me this question because agents, book publishers, music labels, and film studios all want to know the same thing:


I consult to a growing middle class of musicians, authors, filmmakers, and speakers who are building large audiences and earning a living from their passion - without the majors.

This brave new world is not limited to artists. Politicians, speakers, consultants, trainers, salespeople, coaches, publicists, and business people are growing their bases too.

Even teens and college students are using social networks to connect with hundreds or thousands of virtual "friends."

Millions of potential fans want to hear your song or speech, read your book, watch your video, or buy your services.

How can you reach these millions of people? Read on...

Buy an advanced copy of BE THE MEDIA:
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2. How to build your platform

Today's audience is fragmented and mobile. They time-shift with Tivo and location-shift with iPods and handheld devices.

To reach this audience, your message needs to be everywhere - on radio, TV, in newspapers, magazines, on the Internet, on social networks and mobile devices.

We teach you how to get your message to fans where they want it, when they want it, and how they want it. 

BE THE MEDIA will show you how to:

  • Create a direct relationship with your audience

  • Self-publish a book, blog, podcast, or videoblog

  • Promote on social networks like MySpace and Facebook

  • Sell your music on CD Baby, your web site, and blog

  • License your merchandise, songs, ringtones, and more

  • Create and self-syndicate your own radio show

  • Create a "no budget" video and promote it online

  • Leverage affiliate programs to get more customers

  • Get more traffic through Search Engine Optimization

  • Use RSS (syndication) to broaden your reach

Buy an advanced copy of BE THE MEDIA:
Buy BE THE MEDIA by clicking here

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3. Join us TONIGHT: Tuesday October 16th

On Tuesday, October 16 at 5pm Pacific, 8pm Eastern, we will host a free one-hour teleseminar to teach you how to build your platform and grow your audience.

This event is almost fully booked up, so reply below NOW!

"How to Build Your Platform and Grow Your Audience"
To RSVP, REPLY NOW. It is free.

The call is participatory - ask questions like "What is the most important thing I should know about growing my audience?"

Alex Mandossian will be host, with BE THE MEDIA publisher David Mathison as the guest. Since 1991, Alex has hosted teleseminars with many of the world’s top thought leaders such as Mark Victor Hansen, Jack Canfield, Stephen Covey, Vic Conant, Brian Tracy, David Bach, Harv Eker, Joe Vitale, and many others.

Alex has generated over $233 million in sales and profits for his clients and partners, and specializes in list building techniques.

Buy an advanced copy of BE THE MEDIA:
Buy BE THE MEDIA by clicking here

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4. Let the audience demand YOU

In the past, artists needed to find an audience. Today, the audience finds you. Eventful.com lets fans create grassroots campaigns that Demand local dates for popular performers, authors, musicians, comedians, and speakers. Artists get a Performer page that shows where they are being demanded, and how many people demand them in each area.

Help BE THE MEDIA plan our book tour. Demand us in your bookstore, college, or community center. Just click below:

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"David Mathison's BE THE MEDIA is the best overall resource available to help you build out your platform."

- Rick Frishman, President, Planned Television Arts

Buy now and save $6/book.

Buy BE THE MEDIA by clicking hereThanks to everyone who purchased advance copies. Your funds will help us finish this fantastic resource for independent artists.

BE THE MEDIA teaches fans to support and reward artists directly.

Fans are no longer consumers of a product, but patrons of artists.

We finish copyediting in October. Then its just layout, page proofs, index, and the printer.

Buy now and SAVE $6 per book. This "advance" sales discount will end upon publication, so ORDER NOW.

Buy an advanced copy of BE THE MEDIA:
Buy BE THE MEDIA by clicking here

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Issue #3

Buy Advanced Copies Here:
Act now - s
ave $6 per book

Buy BE THE MEDIA by clicking here

Buy BE THE MEDIA by clicking here

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The view from here:

CBS KPIX-TV Channel 5 coverage
of the Democratic State Senate Forum. Pictured from left to right:
David Mathison
(moderator), Assemblyman Mark Leno,
San Francisco Police Commissioner Joe Alioto Veronese, and
incumbent Senator Carole Migden.

BE-ing the Media:

Novato Public Access Television
David Mathison hosts a panel discussion on Community Media

KWMR Community Radio

Julie Motz interviews David Mathison

KMVT Public Television
KMVT - Connecting the Community
Mel Van Deusen interviews Be The Media publisher David Mathison
Video coming soon!

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10/21/07: A Taste of Red Counties
Sample the food and wine of Northern California with emcee/author Josh Kornbluth and congressional candidates Charlie Brown (CD-4) and Doctor Bill Durston (CD-3)

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