BE THE MEDIA University Presents Blockbuster Online Success System

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BE THE MEDIA University presents the

Blockbuster Online Success System

Learn how to make a living doing what YOU love, on your time, from your own home – all from the industry’s leading experts.

Have you always wanted to be “the BOSS?”

Are you a media creator, entrepreneur, or professional looking to earn or supplement a livable income without giving your time, money, and intellectual rights to a major corporation, label, publisher, or any other gatekeeper?

If this is your dream – it’s now only one click away!

Our Blockbuster Online Success System (BOSS) will show you absolutely everything you need to know to build a successful online presence and potentially earn a huge income right now.

We have gathered over 30 industry leaders and online success stories for three preview calls, ten ground-breaking webinar classes, and three bonus classes focused on your online media success.

That’s 16 sessions with over 30 hours of original course material from EXPERTS that you can view from the comfort of your own home (or anywhere), at any time.

Each online webinar is offered in a fully-immersive learning environment including links, graphics, audio, and video.

All classes are SAVED, so you can listen at ANYTIME.


Kevin Kelly


1,000 True Fans

Kevin Kelly

Mickey Huff


The Indy Media Renaissance
Mickey Huff

Janet Switzer


Repurposing: How Experts Build Empires
Janet Switzer

Bernadette Doyle

Class: 101

Building a Responsive Customer List
Bernadette Doyle

Christina Hills

BONUS Class 1

Planning Out Your Web Site
Christina Hills

Joel Comm

Class: 102
Money-Making Websites and Blogs

Joel Comm
Lisa Manyon
 Jeanne Hurlbert
Nancy Juetten

Carla King

Class: 103
Self-Publishing & Teleseminars

Carla King
Kathleen Gage
Dan Janal

Dan Beck

BONUS Class 2

Package your Product like a Superstar!
Dan Beck

Bob Baker

Class: 104

Audio & Music
Bob Baker
Chris Buttner
Robert Laughlin
Alan Levy

Mike Koenigs

Class: 105

Video and Film
Mike Koenigs
Peter Broderick

Jennifer Rai

BONUS Class 3:

Outsourcing: Get the job done with VA's
Jennifer Rai

Laura Robinson

Class: 106

Stu Seltzer
Laura Robinson
Elizabeth Bryan
Tara Reed

Warren Whitlock

Class: 107

Warren Whitlock
David Mathison

Jason Deitch

Class: 108

Jason Deitch
David Mathison

Lewis Howes

Class: 109

Lewis Howes
David Mathison

Dan Janal

Susan Harrow
Harrow Comms
Class: 110

The Publicity Panel

Dan Janal
Susan Harrow

Joan Stewart
Christopher Buttner


Joan Stewart
Publicity Hound

Chris Buttner

How does one separate true media experts from all the self-proclaimed “gurus” out there?

Scratch the surface of many of today's self-proclaimed "gurus," and you will find they lack experience, endorsements, and client testimonials.

Experts, on the other hand, have significant real-world experience in their field, solid endorsements from respected peers, and grateful praise from a lifetime of satisfied customers.

A "New Media" expert - for 20 years!

In 1994, when I joined Reuters, I was one of the youngest vice-presidents in the company.

I was eager to prove that the internet (still new at that time) had made sharing information and content incredibly fast, simple, and profitable - even for the world's largest news agency!

That’s why I helped them pioneer the syndication technology that enabled them - and you - to share information instantly with incredible results.

I then founded a company called Kinecta, where as CEO, I raised $30 million in under 2 years from investors such as Canaan Partners, Fidelity, Reuters, and Adobe.

Kinecta was acquired by Stellent in 2002, which was acquired by Oracle in 2004 for $440 million.

At Reuters, Kinecta, and now Be The Media, my mission is to help you widely distribute your products, services, and messages.

Why? Because I want YOU to have the same power, reach, and immediacy of the world's largest news agency.

Get results FAST - learn from the experts!

You can be confident that all the knowledge in this system will give you results, whether you want to become an in-demand, highly-paid keynote speaker or a successfully published author, musician, or filmmaker.

More than 30 EXPERT faculty members will teach you the secrets of their online success. They're the BEST in their fields.

In one complete online webinar success system, together we'll teach you how to build an audience, earn more revenues, and achieve independent success.

Key things you will learn:

How to reach a massive online audience who will love and buy your work.

How to create a professional online presence that will effectively build your brand.

How to become a master at social networking sites Twitter, Facebook, and LinkedIn.

How you can be the media creator, entrepreneur, writer, speaker, musician, filmmaker, or broadcaster you always wanted to be – at almost no cost to you.

How to earn a recession-proof livable income with only 1000 fans (customers, patrons, or friends).

How to work independently: being your own boss while owning your intellectual property.

Online reputation and brand management, or how to present yourself as an expert and monitor what others are saying about you.

How to work SMART instead of working hard with proven time management and metrics tools and techniques.

How to use URL shorteners such as to increase and track your click-through rate.


Preview One
1,000 True Fans

Special Guest Expert

1,000 True Fans

Kevin Kelly

Kevin Kelly is author of the best-selling New Rules for the New Economy, the classic book on decentralized emergent systems Out of Control, and his new book, "What Technology Wants." His writing has appeared in the NY Times, the Economist, Time, Harpers, Science, GQ, and Esquire.

He is Senior Maverick and Editor-at-Large for Wired magazine. He helped launch Wired in 1993, and served as its Executive Editor until January 1999.

He is currently editor and publisher of the Cool Tools website, which gets 1 million unique visitors per month.

From 1984-1990 Kelly was publisher and editor of the Whole Earth Review, and oversaw the publication of 4 versions of the Whole Earth Catalogs, compendiums evaluating the best "tools" available for self-education. Over a million copies have been sold.

Kelly founded the on-going Hackers conference, and helped launch the WELL, a pioneering online service started in 1985. He is a member of the Global Business Network, a Fellow at the Center for Business Innovation, and is on the Board at the SEI Center for Advanced Studies in Management at the Wharton School, University of Pennsylvania.

Kelly also serves on the Board of the Long Now Foundation, which is building a clock and library that will last 10,000 years.


Learning Outcomes

In this preview call, we will teach you how to earn a living by finding and engaging with your TRUE FANS (customers, patrons, and friends).

Find out why Wired co-founder Kevin Kelly feels that "anyone producing works of art needs to acquire only 1,000 true fans to make a living."

Learn how to find tens or hundreds of thousands of "lesser fans," and how to turn them into true fans.

Learn how to get your true fans to purchase nearly anything and everything you produce.

Fan funding: Explore real-world examples of artists using micropatronage to create your next business, book, music, film, or fund your favorite cause.

Hear how musician Jill Sobule raised $89,000 in just two months from her web site to create her new album - all from fan donations.

Discover the enablers of the micropatronage model, such as IndieGoGo, Kickstarter, and

Why having a DIRECT relationship with your true fans is critical, and what tools you can use to DO JUST THAT.

Learn how to apply the True Fans model, using real-world case studies and best practices.

Guest experts will share their successes in using this model in business, online publishing, books, music, film, journalism, and coaching/consulting.

SUNY Brockport students after Society for Professional Journalists keynote by David Mathison University of Nebraska College of Communication student after keynote by David Mathison Long Island University Telecommunications Faculty with Be The Media and David Mathison

Back to: Here is what you get


Preview Two
The Indy Media Renaissance

Special Guest Expert

The Independent Media Renaissance

Mickey Huff

Mickey Huff is Executive Director of the Media Freedom Foundation, an associate professor of history at Diablo Valley College, and editor of Project Censored 2011, where he also helps coordinate the International College and Affiliates Program.

He has taught courses in history, US media history, sociology of media and censorship, popular culture, and critical thinking at several colleges, including adjunct lecturer in sociology at Sonoma State University, and a visiting scholar for the academic library at the University of Nebraska–Lincoln. Huff was previously co-director of the alternative public opinion research agency, Retropoll.

Huff has given addresses at colleges, public radio and TV stations, community halls, and bookstores across the US. His work has appeared in numerous outlets as well as several academic journals and university publications, and he hosted the Modern Media Censorship lecture series at Sonoma State University in fall 2008.

Huff is also a musician and composer of over twenty years and lives with his family just outside Berkeley, California.

Learning Outcomes

In this preview call, we will discuss how authors, musicians, journalists, and filmmakers are taking advantage of today's unprecedented opportunities to be heard.

Learn the benefits of independent media and self-publishing.

Learn the downsides to going the "traditional" route of getting a major publisher, label, or film distribution deal. Learn why those deals made little sense in the past, and why the make even less sense now.

The importance of strategic partnerships with like-minded individuals, nonprofits, and other organizations to advance each other's goals.

Learn the dirty little secret about American Idol and other reality shows - hint: the contracts border on indentured servitude.

Learn the challenges of the new model - now that everyone is a publisher, musician, filmmaker, journalist - how can artists get heard above the fray? How can consumers know who to trust?

Learn how consumer behavior is changing - from consumers of a product, to patrons of an artist - and how that affects you and your work.

Learn about censorship and centralized control over distribution - and how you can get your message or your product to break through.

Learn how to survive and thrive as an artist, even with a "small" base of fans and collaborators.

Back to: Here is what you get


Preview Three
Repurposing: How Experts Build Empires


Special Guest Expert

Re-purposing: How Experts Build Empires

Janet Switzer

Janet Switzer has been the 'secret weapon' behind many of the world's best-known authors, speakers and celebrity experts - Chicken Soup for the Soul
® co-founder Jack Canfield, Automatic Millionaire author David Bach, underground marketing guru Jay Abraham, and The One Minute Millionaire author Mark Victor Hansen, among others.

Janet helps experts attain worldwide status and million-dollar incomes by building publishing empires around their business strategies, training concepts, industry expertise and unique market posture.

Her multi-media short-course How Experts Build Empires: The Step-By-Step System for Turning Your Expertise Into Super-Lucrative Profit Centers is the industry's definitive work on the subject of developing and marketing information products.


Learning Outcomes

  In this preview call, Janet will teach you how to repurpose your information products into higher value offerings, so you don't leave any money on the table.

Product Pricing Curve: The real secret behind building massive wealth online, which is to give your customers exactly what they want – a diversified set of products.

Learn how to apply the Product Pricing Curve to uncover hidden - and potentially lucrative - revenue streams.

Become the "go-to" expert: The simple yet amazingly effective method of leveraging your base to upsell personal coaching, mentoring, and consulting services – and be paid hundreds of dollars per hour.

Become a *Digitally* Published Author: Creating, promoting, and selling eBooks and PDF’s that will not only generate revenue, but also brand you as an expert in your field and draw future customers all the time.

Sell Your Voice: Repurpose speeches, interviews, podcasts, webinars, and tele-classes into stand-alone audio products such as downloads and DVD’s – basically making even more money off your content with almost no extra work on your part.

Video Monetization Program: Take your message and expertise directly to DVD or online video to further monetize your content with very little effort and almost no cost.

Blockbuster Appearances: Leveraging all your efforts to become a highly paid, in-demand speaker for conferences, businesses, organizations, workshops, and in-person training seminars.

Creating Virtual Events: Drive your followers to profitable virtual webinar courses that you can host from the comfort of your own home.

Setting Up Live Events: An in-depth guide to hosting live events, with advanced techniques on finding sponsors and partners, setting up seminars and workshops, and using online promotion to drive hundreds of people to your offline event.

Guest experts will share their success stories in business, online publishing, books, music, film, journalism, speaking, and coaching/consulting.

Back to: Here is what you get


Blockbuster Class: 101
Building a Responsive Customer List

Expert Faculty

List Building Strategies

Bernadette Doyle

Bernadette Doyle is a small business marketing expert. She started her self-employed career as a corporate sales trainer, and quickly established a successful business providing training to organizations like Aviva, Sony and AIG.

Over the past 3 years she's built a million dollar plus online business, while working from home and running her business part time while raising her 2 sons.

She currently works just 3 days a week, and has set up her business so she can work from ANYWHERE in the world. She's already helped thousands of clients to do it, and now she's ready to help you TOO.


 Learning Outcomes

Top 10 Ways to Build Your List: A complete step-by-step guide to going from zero to having thousands of potential customers right at your fingertips.

List Building Secrets: Proven ways to build a targeted list full of quality leads who will respond to your every call to action.

Leveraging Other People’s Lists: Effective affiliate marketing and cross-promotion techniques that will expose your products and services to already waiting and willing lists of thousands.

Email Marketing Strategies: Writing killer sales copy that will increase email opens, click-throughs, and result in sales EVERY TIME you reach out to your list.

List Building Foundation: Setting up your list manager, autoresponders, sending broadcasts, split tests, tracking your results, and much more.

Small is good: How you can make a living with only 1000 true fans (customers, patrons, and friends) and how to get them.

How to build a loyal following of fans and convert their interest into multiple streams of income.

David Mathison with Craigslist founder,
Craig Newmark
David Mathison after his 3rd keynote in 2010 to the United Nations David Mathison signing books & building his list at Book Expo America


"Every level of expertise left the class with a wealth of new knowledge!"

Angela Daffron 

Jodi's Voice



"I recently attended David's Be the Media University and was yet again amazed at the information he was willing to share and the ease at which he broke down the information for everyone in the class from beginner to well-advanced. 

Every level of expertise left the class with a wealth of new knowledge!  I would highly recommend David and/or his products!  An amazing person producing incredible and helpful tools!"

Back to: Here is what you get


Bonus Class: 1
Planning Your Web Site

Special Guest Faculty

Planning Your Web Site

Christina Hills

Christina Hills
is a teacher/trainer/mentor when it comes to building an online business. Known by many as the “Shopping Cart Queen," Christina helps business owners, coaches, speakers, authors, musicians, VA's and entrepreneurs understand and use Wordpress, website tools, shopping cart systems, membership programs, and autoresponders.

With her training, you can more effectively sell online by fully engaging with your customers and following up with your prospects. Her skills and background are unquestionably ‘technical’; yet her style is completely ‘user friendly’ and marketing oriented.

Christina worked in Burbank, CA on TV commercials as an animator for the network promotions division of NBC-TV. She went on to spend five years as a senior technical director in the Feature Film Division at George Lucas’s Industrial Light & Magic in Marin County, CA. There she worked on films such as Star Wars: Episode I, Jurassic Park II (The Lost World), The Perfect Storm, ET the Extra Terrestrial, Twister, Mars Attacks!, and more.

Learning Outcomes

Learn how to create a web site that’s easy to create, that YOU have control over, that releases you from the grips of your webmaster and is a magnet for people as well as search engines.

Learn the difference between the old, Web 1.0 days (Dreamweaver, FrontPage, Java, Perl, and HTML coders who you can't reach, won't make changes after hours, and overcharged you for small changes) and today's Web 2.0 world featuring hosted tools like WordPress that you can access from anywhere, at anytime, without any specialized knowledge.

Navigating the WordPress dashboard.

Using Pages versus Posts (the "blog" part of WordPress - posts become RSS feeds, pages do not).

Deciding on your WordPress Theme design. Customizing your theme. "Fixed homepage" theme designs.

The difference between a theme and a template. Template examples.

WordPress website design, layout, and sidebars

Your header graphic vs. an image in the page/post vs. and image in the sidebar.

Finding a theme for your website. Free vs. paid themes.

Action steps: Planning your site. Reviewing themes and other sites on the internet.


Back to: Here is what you get


Blockbuster Class: 102
Money-Making Sites and Blogs

Expert Faculty

7 Ways Your Website Can Really Work For Your Business

Building online relationships, getting clients, and making money

Lisa Manyon

Lisa Manyon is the President of Write On ~ Creative Writing Services, LLC., Professional Copywriter, Marketing Strategist and Published Author specializing in POWERFULLY communicating your marketing message to increase results.

Lisa is a master of matching your message to market in your authentic voice. Manyon has a passion for helping people reach their individual goals.

She helps transform dreams into manageable action steps with tangible results. Her passion for authentically sharing newsworthy messages has earned her recognition for press release and publicity results.

Learning Outcomes:

Determine the purpose of your website and understand the importance of messaging and strategy.

Create a symbiotic relationship between your online and offline marketing efforts so your all of your all of your marketing, advertising and promotional efforts are working together to increase your brand and message.

Build relationships by gifting knowledge and offering something of value for no cost.

Continue the online relationship with marketing techniques to reinforce the know, like and trust factors.

Leverage your expertise online to drive traffic to your website and increase credibility.

Gain additional online exposure via news by leveraging things you're already doing in your business to gain publicity online and offline.

Create a sales funnel or tiered offerings to continue the relationship with your clients and show them the next logical step to doing business with you.

Search Engine Optimization

Getting targeted traffic to your web site or blog

David Mathison
David Mathison

David Mathison is author of the book, BE THE MEDIA, which was featured in the NY Times after selling over 5,000 copies in 11 days via his web site, Twitter, and Facebook.

From 1994-1999, Mathison was Vice President with Reuters, the world's largest news agency, where he pioneered online content syndication.

From 1999-2002, as founder and CEO of the Kinecta Corporation (now part of Oracle), he raised $30 million in 2 years.

Learning Outcomes:

Search engines and directories such as Google and Yahoo are the main sources of free traffic to your site and blog. Learn how to improve your search engine results.

Maximum Search Engine Optimization: Everything from fundamentals like setting up effective keywords and links, to advanced tools such as RSS syndication, Digg, Reddit, and Delicious that will drive massive traffic to your site.

On-page optimization: The importance of meta tags, keywords, placement, emphasis.

Off-page optimization: How to get links back to your site from authority sites, to increase your natural search engine traffic.

AdSense Secrets and Mobile Applications

Joel Comm
AdSense Secrets

Joel Comm
Mobile apps

Joel Comm is a NY Times bestselling author, new media innovator, keynote speaker, social media evangelist, mobile marketing innovator, and entrepreneur who has been online for over 20 years.

In 1995, Joel launched, a family-friendly portal to the web. He is the co-creator of, which was acquired by Yahoo! in 1997, and now goes by the name Yahoo! Games.

Since then, Joel's company, InfoMedia, Inc., has launched dozens of web sites which offer online shopping, free stuff, and website reviews, as well as top-ranked mobile apps such as the most talked about iPhone app of all time.

Joel is the author of many popular books, including the NY Times Best-Seller, The AdSense Code; Twitter Power: How to Dominate Your Market One Tweet At a Time; and KaChing: How to Build An Online Business That Pays and Pays, which teaches people how to build their own online business.

Joel will teach us how to earn money from Google's Adsense, and how to harness the power of mobile applications to expand your brand’s reach and engage in active relationship marketing.

Learning Outcomes:

How to get Google to send you money: Joel makes sense of AdSense and Ad networks to both increase your exposure and earn passive revenue from your site or blog.

Learn the latest strategies, tactics, and techniques from the author of the the definitive, 235 page, NY Times bestseller, The AdSense Code.

Find out how revenue from Google AdSense still deposits thousands of dollars into Joel's bank account each WEEK. He has deposited over THREE MILLION DOLLARS from this program, and helped others make millions.

Learn the step-by-step plan Joel used to make his web site pay the bills NOW, instead of costing him money, and the stories of dozens of other people who he's taught his Google secrets to.

Mobile Web Sites and Applications (Apps): How to take advantage of the rapidly growing mobile market, from one of the leaders in mobile application development.

With over 50 million iPhone, iPad, and iPod Touch owners, YOU and your products need to be on the iTunes app store.

Joel has been developing apps for the iPhone since day 1. With over 10 apps in the app store, including one that was #1 in the iTunes store for 22 days, Joel is uniquely qualified to demonstrate the numerous ways in which businesses can leverage the power of mobile.

Discover how mobile applications can be created to brand your business, acquire valuable data, generate revenue, create profitable back-ends, and more.

My Survey Expert
Using surveys to engage your fans.

Jeanne Hurlbert

Jeanne Hurlbert, PhD is an expert in survey research, social networks, and social media. As Professor of Sociology at Louisiana State University, she has used surveys to study social networks for more than 20 years.

With partner Mike Koenigs, Jeanne co-created to help business use surveys to create products to order, generate proof to skyrocket conversions, and find the ticking time bombs in their businesses before they explode.

She's working with some of the top marketers in the industry, like self-made millionaire Ali Brown, Mike Koenigs of Traffic Geyser, Tony Robbins, Joe Polish, and Stompernet.

Jeanne has been featured or quoted in The WSJ, The NY Times, The LA Times, USA Today, Oprah and Friends,, Smart Money, CNN, NPR, The History Channel, and ABC News.

Learning Outcomes:

How surveys can help you know who your customers and prospects are - and what they want - giving you vital knowledge for increasing opportunities and revenues.

How and why surveys are a critical “tool of the trade” that lets you do everything from segmenting your list to skyrocketing conversions to creating products to order.

How knowing your market will let you CRUSH IT when optimizing your site for search engines.

How blog polls can jumpstart traffic and conversation on your blog.

Why mobile surveys are the hottest and least-leveraged tool out there right now. Learn how Jeanne just created mobile survey templates for her community!

Learn various techniques to leverage surveys for PR and publicity.

Hear real-world case studies, such as a minister who leveraged a survey for PR/publicity in more than 130 media outlets.

Bye-Bye Boring Bio
Transform your boring bio from wallpaper to WOW - right now!

Nancy Juetten


Nancy Juetten is on a mission to banish boring bios forever so clients can welcome more of the clients, speaking gigs, and media interviews they seek.

Nancy created Bye-Bye Boring Bio to help coaches, consultants, solopreneurs, speakers, and authors attract clients, speaking gigs, and media attention now.

Learning Outcomes:

Are you frustrated that you can’t find the time to focus on a good bio or speaker sheet?

Do you struggle with self promotion, or fear that your writing abilities aren’t up to snuff?

Want to appeal to your ideal client or conference audience?

What is it costing you in lost new opportunities NOT to have a winning bio right now?

Learn the ABC’s of common bio blunders that stand in the way of attracting quality leads and prestigious interview opportunities.

The four S’s every bio should include.

Why one-size-fits-all bios rarely fit all situations.

What every radio host wants from from you.

What every event emcee wants from you that serves your interests just as much as his!

The biggest time savers you gain by getting your bio in great shape now.

How to set yourself apart from every other expert and why you must begin right now!

Stunning bio transformations that demonstrate how you can turn your bio around in record time.

Transform your boring, boilerplate, and bland bio to ROCK STAR status.


David Mathison with
Arianna Huffington
The Huffington Post
David Mathison with
Vint Cerf

Chief Internet Evangelist
David Mathison with
Jane Hamsher

 Back to: Here is what you get


Blockbuster Class: 103
Self-Publishing & Tele-Seminars

Expert Faculty

The Self Publishing Boot Camp

Carla King

Carla King began her publishing career as a technical writer in the mid-80's and rode the wave of technology through multimedia, web development, enhanced e-books, and new media and publishing consultant.

Her first self-published book was a 1994 guide to Cycling the French Riviera. In 2001 she self-published Wild Writing Women: Stories of World Travel, which was picked up by a traditional publisher.

In 1994 Carla was recruited by O'Reilly and Associates to pioneer the art of the realtime internet travelogue with her American Borders Motorcycle Diaries, a journey around the USA on a cranky Russian sidecar motorcycle.

Carla co-founded the Self-Publishing Boot Camp providing educational workshops, books, and resources for self-publishers. She also makes sense of self-publishing by contributing commentary and how-to articles on PBS MediaShift.

Learning Outcomes:

Setting expectations: Determining the value-add a book will give your business, not only in book sales, but in increased recognition of your expertise, advertising, speaking opportunities, and other benefits.

Building your platform: How to satisfy your audience now by publishing drafts as they are completed as blog entries, podcasts, and videos on your website, or as articles and stories in places like Scribd, eHow, and

Publish the e-book first: Why you should self-publish your e-book version first, or even exclusively, to be read online, on e-readers or mobile devices, and the three easiest ways to make that happen now.

Demystifying e-book formatting alphabet soup: What you really need to know about EPUB, DTP, TXT, DOC, RTF, PDB, HTML, AZW, PDF, MOBI, and more! How to format your e-book so it is accepted into distribution and aggregation programs to get your book into the e-tailers and devices including the iPad and Kindle.

Editing: How to hire a developmental editor, a copyeditor, and a proofreader and why you should spend money on this step.

Design: When you need to use InDesign or Quark and when you can use Microsoft Word for layout, and how (and why) you need to hire a design professional.

E-book, print book, or both? The similarities and differences between designing an e-book and a print book and the skills needed to design an interior and a cover including standard book sizes, fonts, and layout programs.

Digital Rights Management (DRM) and copyright: Why you do not want to protect your book with DRM encryption. Sharing, pricing, and copyright lessons from the music industry.

Understanding ISBNs and bar codes: How to buy ISBNs and bar codes directly from Bowker, why you need a block of 10, and when to assign what to each format: e-books, print books, audio books, enhanced books.

Choosing a POD author services company: When it's smart and not smart to use a subsidy (aka vanity) press like iUniverse, Lulu, AuthorHouse, Xlibris, FastPencil, Lulu, Blurb, or CreateSpace (just to name a few).

When you're ready to print: Making the case for a) short run printers, b) Lightning Source's POD program, and c) CreateSpace with its direct-to-Amazon program.

Enhanced books and apps: The difference between enhanced e-books and book apps, gathering the assets you need to make them worth doing, and how to DIY or hire it out.

Trends: What's happening on the bleeding edge of publishing and what need to know and what you can ignore as a self-publisher despite the media hype.

The three best places to start building your platform and publishing your book, now, today, for immediate results.

Financial asset: Your book is a huge financial asset with capable of generating multiple streams of income.

Keep your royalties: Find out how self-publishers earn a higher percentage of royalties than authors who accept traditional publishing contracts.

Turning Teleseminar Content into Hundreds of Thousands of Dollars Through the Power of Repurposing

Kathleen Gage

Kathleen Gage, The Street Smarts Marketer™, is an internationally recognized Internet Marketing Advisor who works with spiritually minded coaches, speakers, authors and consultants who are ready to turn their knowledge into money-making products and services.

Kathleen has been making a great six figure income for many years through teleseminars. She has taught thousands of authors, speakers, coaches and consultants how to build their business with information product development with teleseminars at the core.

Kathleen is a master at repurposing teleseminar content into various information products including mentoring courses, eBooks, eReports, podcasts, home study courses, membership programs and books.

Her methods are simple, easy to follow and very results driven. Whether you have never hosted a teleseminar or offered hundreds of them this session is for you.

Learning Outcomes:

Learn some of the most powerful strategies to turn teleseminars into nonstop revenues.

Find out how to establish credibility and expert status in virtually any industry through simple repurposing strategies.

Learn 7 of the best products to develop from your teleseminar content.

Discover 7 great benefits to repurposing your teleseminar content.

Learn how to determine what your market wants, needs and is willing to pay for.

Discover the “fastest to market” and “most profitable” information products you can spin off from your teleseminars.

Find out the pros and cons of repurposing your teleseminar content.

Discover how you can make thousands of dollars by hosting FREE teleseminars.

Learn how to build a sustainable revenue stream regardless of what others say about the economy.

Repurpose speeches, interviews, podcasts, webinars, and tele-classes into stand-alone audio products - make more money off your content with almost no extra work.

If you have not yet incorporated teleseminars into your product offerings you are likely leaving thousands upon thousands of dollars on the table and not reaching as much of your market as you possibly can.

Publicity for Authors with Dan Janal

Dan Janal

Daniel Janal is a very successful entrepreneur, professional speaker, best-selling author, and marketing coach who helps clients build their businesses by improving their strategy for using publicity, marketing, Internet marketing, e-commerce and sales.

A former public relations executive, Dan Janal was on the PR team that launched America Online, the #1 online service and personally directed the PR launch of Grolier’s Electronic Encyclopedia, the first consumer software program ever produced on a CD-ROM.

To see how Dan can help you improve your business, go to

Learning Outcomes:

Complete Promotion Guide: Dan provides methods to get people talking about you and your products across the country, including writing press releases, submitting articles and content to blogs and print publications, wooing traditional and online media to tell your story, and getting interviews to reach new audiences.


David Mathison with
Robert Kiyosaki

Rich Dad, Poor Dad
David Mathison with
Dan Poynter

Self-Publishing Manual
David Mathison with
Mark Victor Hansen
Chicken Soup for the Soul

 Back to: Here is what you get

Bonus Class: 2
Package Your Product Like A SuperStar!

Expert Guest Faculty

Package your Product like a Superstar!

Dan Beck

Dan Beck is a veteran innovator in music industry marketing who launched V2 Records in North America for Virgin entrepreneur Richard Branson.

He spent 20 years building the artist roster at Epic Records, where his creative and strategic marketing work contributed to the careers of artists such as The Clash, Michael Jackson, Moby, Cyndi Lauper, Gloria Estefan, Sade, Luther Vandross, Pearl Jam, Stevie Ray Vaughan, Tammy Wynette, Charlie Rich, Cheap Trick, Ted Nugent, and Boston, among many others.

He’s written songs with Hall of Famers Dion DiMucci and Felix Caveliere.

He started the first major publicity department in country music.

Dan was also at the forefront in the creative launch of music video.

His licensing strategy helped launch Moby, forever changing the industry’s model of using music licensing as a marketing tool.

Dan is also founder of the boutique entertainment marketing company, Big Honcho Media, LLC.


Learning Outcomes

In this unique class, Dan will teach you the same techniques he used to package superstar celebrities such as Michael Jackson, Moby, Peal Jam, and the Clash.

Learn how to use music licensing as a marketing tool.

Learn how to use video to expand your base and increase your revenues.

Don't miss this incredible session with the master of packaging and publicity, Dan Beck!


Back to: Here is what you get


Blockbuster Class: 104
Audio and Music

Expert Faculty

Rock Star Guerrilla Music Marketing Online

Bob Baker

Bob Baker
is the author of the highly acclaimed Guerrilla Music Marketing Handbook and several other books, including Branding Yourself Online and Unleash the Artist Within.

He also developed the “Music Marketing 101” course at Berkleemusic, the online continuing education division of Berklee College of Music.

Bob is an indie musician and former music magazine editor who is dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes through their artistic passions.

Since 1995 Bob has published “The Buzz Factor” ezine, one of the first music tips email newsletters in existence.

He was one of the early proponents of musicians taking their careers into their own hands and not relying on major record labels or industry gatekeepers to save them.

Bob is on a mission to empower artists using his articles, ezine, blog, podcast and video clips.

Learning Outcomes:

Discover the secret "Octopus Marketing Formula" that the most successful independent musicians use to attract fans and make money online.

Learn the 5 elements of an effective music website.

Unleash the #1 marketing asset that every artist needs to succeed -- and the two-step process to make it work.

Discover Bob's Top 10 websites that every musician -- regardless of genre -- needs to have a presence on (and several other key sites you should strongly consider).

Employ these rarely used search techniques to uncover the most potent websites to reach your ideal fans.

Implement the potent "fruit stand" strategy to power your Internet music promotion.

Understand the "3 Steps to Effective Music Marketing" and how to apply them to ensure your success as an indie artist.

Learn the crucial difference between Creating Awareness and truly Engaging with your fans.


Repurposing for musicians

Robert Laughlin

Since 1982, Robert Laughlin has taught almost 25,000 people (including David Mathison) how to play the piano at his unique One Day Piano Workshops.

A few years later he took his company national by finding and training over 300 other piano players to teach and market his piano workshops. In the mid 1990's he brought his teaching and marketing system to Europe.

Learning Outcomes:

How to repurpose almost any hobby or interest into an income producing stream with practically no investment or risk to you.

A quick way to turn your interest into a seminar or workshop.

Find joint venture partners who will give you a place to give your workshop (for free), advertise it (for free), get attendees (for free), do the registration and bookkeeping (for free), and then send you a check.

Strategies for turning this hobby or interest of yours into an ongoing cash machine. If Robert can do it for piano lessons, it can be done for any thing.

How to Create an Award-Winning Talk Show

Alan Levy
David Mathison at the United Nations

Alan Levy is the CEO of BlogTalkRadio, which allows anyone, anywhere the ability to host a live Talk Radio show, simply by using a telephone and a computer. It is the largest and fastest-growing social radio network on the Internet, with tens of thousands of hosts and millions of listeners.

David Mathison's BlogTalkRadio show won the Small Business Trends Top 100 Best Small Business Podcasts of 2010 award, along with the WSJ, the NYTimes, Economist, TIME, CNN Money, Business Week, the BBC, and Robert Scoble. Guests have included author Seth Godin, singer Jill Sobule, craigslist's Craig Newmark, Wikipedia's Jimmy Wales, and Woodstock creator Michael Lang.


Learning Outcomes:

We'll show you how it has never been easier (or cheaper) to bring your voice directly to your audience.

How to book top notch talent that will increase your audience size.

How to create the show, run the switchboard, improve the show's production value with professional voiceovers, intros, outros, bumpers, and Podsafe music.

Tips for show promotion and publicity to get more listeners.

Attracting Paying Sponsors: Businesses and organizations would love to pay you to promote to your audience. Learn what they are looking for.


David Mathison with

Velvet Revolver
Guns 'N Roses
David Mathison with
Garrison Keillor
A Prairie Home Companion
David Mathison with
Shana Morrison
after speech at Book Passage bookstore


"...Be The Media University courses help people put what they've learned to use in their own business or organization."

Elizabeth Cottrell

Freelance Writer
Owner, RiverwoodWriter, LLC



"I am very excited to see the "Blockbuster Online Success System" that Be The Media University will be offering later this fall. Not only do I plan to sign up myself, but I will also recommend it to anyone with an online business or an online presence. Here's why:

David Mathison is an excellent teacher. What makes his content outstanding is that he has compiled a comprehensive array of "best practices" and presents them in context, so students will understand not only what to do but also why and exactly how. 

This is a connect-the-dots approach that is missing from many online courses. Rather than overwhelm and confuse, Be The Media University courses help people put what they've learned to use in their own business or organization."

Back to: Here is what you get


Blockbuster Class: 105
Video and Film

Expert Faculty

Video Syndication and Traffic Geyser

Mike Koenigs

ke Koenigs is an internet marketer, video producer, speaker, and creator of the Web 2.0 syndication service, Traffic Geyser, an online tool and service that distributes over a million videos per week. 

Traffic Geyser generates web traffic and leads for you in minutes by sending video content to over 120 video sites, social bookmarking, social media, blog, and podcasting directories.

Mike has served as a producer, marketer, and consultant for Sony Entertainment, 20th Century Fox, 3M, General Mills, Dominos Pizza, Ralston, Mazda Motors, and New York Times bestselling authors and celebrity speakers, including Paula Abdul, Tony Robbins, Brian Tracy, and Mark Victor Hansen.

Mike has created over 300 web sites and 30+ products.


Learning Outcomes:

Learn how to use video to skyrocket your site to the top of the search engines. Mike shares his step-by-step system to get tons of free web traffic.

Build your list, and quickly and easily create an automated process to capture leads and sales

Get an instant online marketing blueprint to grow your business and promote yourself IMMEDIATELY.

How to create online video content fast and easy, and share your video message with the world - instantly.

Leverage social media networks to get more traffic, and create a community of raving fans.

Find targeted prospective buyers using video and social media networks.

Hybrid Distribution (NOTE: Pre-recorded)

Peter Broderick

Peter Broderick is President of Paradigm Consulting, which provides consulting services to filmmakers and media companies. He was founder and President of Next Wave Films, which helped launch the careers of exceptionally talented filmmakers from the U.S. and abroad.

A company of the Independent Film Channel, Next Wave supplied finishing funds and other vital support to filmmakers, and financed digital features through its production arm.

NOTE: This call is pre-recorded

Learning Outcomes

Viral Video: Creating and publishing online videos that will drive your fans WILD at almost no cost, every day! Includes extensive guides to popular video sites Youtube, Ustream, LiveStream, and Blip.

Video Blog Star: Setting up a blog with video as the primary content has never been easier.

Video Monetization Program: Take your message and expertise directly to DVD or online video to further monetize your content with very little effort and almost no cost.

Mobile Movies: Tips to take advantage of the future of mobile video (video and film from cell phones, tablets, etc).

Low Budget Filmmaking: The radical new model of low budget digital moviemaking and the tools you will need to pull it off.

Massive Video Distribution: Whether you want a full service deal or a completely independent means of distribution, we explore the many options available to get your message out.

The Desktop Studio: We explain how to set up a low-budget HD film studio right in your own home.

Directories: Learn which directories to list your content so it can be syndicated and distributed to a wide audience.

David Mathison with
Bill Moyers

Bill Moyers Journal
David Mathison with
Phil Donahue

TV Talk Show Host; Producer, Body of War
David Mathison with
a True Fan at a taping of The Daily Show with
Jon Stewart

Back to: Here is what you get

Bonus Class: 3
Outsourcing with VA's

Special Guest Faculty

Outsourcing: Get the job done with VA's

Jennifer Rai

Jennifer Rai
, President and Founder of Today's Admin, started the company in 2005, when she realized that an executive's outsourcing needs do not stop with IT services, printing, and marketing.

Outsourcing administrative services is an ever-present necessity in today's business world. Jennifer understood and saw first-hand that executives of both large and small companies could benefit from using an outsourced or "virtual" administrative assistant.

The Virtual Assistant would support the executive with special projects, in blocks of time, without having to compensate a full-time employee or paying out benefits and overhead expenses.

Jennifer's insight, understanding, and genuine interest in her clients' requirements enable her to make the perfect match between Virtual Assistant and business professional. This perfect match is the partnership and support a business owner needs to develop their business and increase revenue.


Learning Outcomes

What is a VA, and how do you find one that is a good fit for you and your business?

How to transition from doing it all yourself to delegating.

The top five types of support that every business owner needs.

Strategies for building a successful working relationship with a VA.

Back to: Here is what you get


Expert Faculty

How Licensing can grow your brand and company

Stu Seltzer

Stu Seltzer is founder and partner of Marketing On Demand, a 12 year old consulting firm specializing in licensing, partnership marketing, and strategic alliances.

He has been in the licensing industry for almost 20 years, and has worked with over 100 clients including BB King, the Rolling Stones, Royal Doulton, Ebay, The Weather Channel, FTD Flowers, Starwood Hotels, and Good Humor.

His extensive first-hand knowledge of the industry and skills as a negotiator were developed while managing the licensing for Yves Saint Laurent of America and at the DC Comic’s division of Warner Bros.

Stu is an adjunct professor at New York University, where he teaches a 3-credit class on licensing. He was a contributing author to the “Licensing for Dummies” book published in 2007. Stu serves as a board member the Licensing Industry Merchandisers Association (LIMA).

He is a graduate of Lehigh University and holds an MBA from Columbia Business School.



Laura Robinson

Laura Robinson is the co-inventor of the classic, best-selling game BALDERDASH (15 million sold worldwide) and is known as one of the “Thomas Edison's of the Toy Industry.” Robinson also co-created the great new game IDENTITY CRISIS.

A married mother of two, Laura is an accomplished actress/musician; she has also enjoyed a successful career in film and television both in Los Angeles and Toronto.

Robinson is a “mom with a mission” committed to creating and marketing products like the Count Your Blessings Game that focus on the transformational power of gratitude.


Publishing: Chicken Soup for the Soul's
Count Your Blessings

Elizabeth Bryan

Elizabeth Bryan is a co-inventor of the “Count Your Blessings Game.” She is the mom of two growing boys, and has also enjoyed a successful career as an artist and designer. Her mission is sharing the message of gratitude through all things creative.

Elizabeth’s passions also extend to helping others access their creative genius. She has been honored by various organizations for her charitable art projects and is also the founder of G.I.F.T. (, a non-profit organization committed to creating and marketing products that raise awareness for various causes.

Art Licensing: Tara Reed

Tara Reed

Tara Reed has been licensing art since 2004 and her designs can be found worldwide on a wide variety of products in stores and online. Dishes to kitchen textiles, quilting fabric, rubber stamps, garden flags and more.

In 2008, she began writing and teaching about the art licensing industry - creating the website The website offers a wide range of no-cost and low-cost resources such as e-books, teleseminars, coaching, The Art Licensing Info Monthly Ask Call Series (based on questions submitted by artists), a blog, newsletter, Facebook page, YouTube channel and more.

She is also the author of "The Goal Wheel for Artists" - a goal setting system that allows artists to set goals while still working from a place of inspiration. Learn more at

Tara Reed's Learning Outcomes:

What kinds of art work best for licensing and why.

The cash flow cycle of art licensing - how and when you make money licensing your art.

How to think about art like a licensed artist.

How to create art collections for licensing.

Where to find manufacturers who license art.

Learning Outcomes

This seminar will explore strategies and case studies of using trademark licensing as a growth strategy.

We will define and explore some of the different strategies utilized by licensors, licensees and retailers to grow their businesses.

We will also explore some of the current trends and best practices from some of the leading companies in the licensing industry.

Find out why licensing guru Ken Kerr said "Licensing is the fastest, simplest, and shortest distance between an idea in your head (or someone else's), and a lifetime stream of income in your mailbox."

Learn how licensing can multiply your resources, extend your brand, diversify your revenue streams, and give you access to new customers, markets, channels, and retailers.

Learn how to properly analyze brands for licensing.

Learn how to create a strategic licensing plan.

Learn how other individuals and companies utilize licensing as a strategic growth tool.

Learn how others established a lucrative licensing revenue stream while maintaining their brand integrity.

Learn all about online and offline licensing for publishing, music, film, interactive, online games, and board games.

Get Started: We'll explore ways to come up with your own idea, leverage someone else's, acquire the rights to existing properties, or boost/extend a dormant business.

Instant licensing: Get started quickly with online licensing tips from Cafepress, Zazzle, and

Publishers: Grow your existing business by licensing your published property to everything from greeting cards and toys, to events, films, and TV shows.

Musicians: Everyone knows CD sales are down, and touring bands are struggling. Earn extra income from licensing your songs and ringtones to everything from cell phones to video games, and your branded images on everything from clothing to computer screensavers and wallpaper.

We'll teach you everything you need to know to be successful: trademarks, categories, property types, product categories, licensees, manufacturers, and agents.

Examine a sample licensing contract, and key terms such as territory, channels, exclusivity, guarantees, advances, and royalties.

David Mathison with
Steven Ekstract
Founder and Publisher,
License Magazine
David Mathison with
Larry Lessig
Creative Commons
Stanford University

Back to: Here is what you get


Expert Faculty

Twitter Revolution

Warren Whitlock

Warren Whitlock’s mission is to help authors and businesses improve the results of their offline and online marketing programs. Warren is a #1 best selling author, speaker publisher, blogger, and social media marketing strategist.

Over the past decade, Warren has taught thousands of small businesses, authors and individuals how to use proven direct marketing principles to promote product or service, started a trade association for manufacturers in the imaging products industry and served on several executive boards.

Twitter: From Basics to Advanced

David Mathison
David Mathison

David Mathison is author of the book, BE THE MEDIA, which was featured in the NY Times after selling over 5,000 copies in 11 days via his web site, Twitter, and Facebook.

From 1994-1999, Mathison was Vice President with Reuters, the world's largest news agency, where he pioneered online content syndication.

From 1999-2002, as founder and CEO of the Kinecta Corporation (now part of Oracle), he raised $30 million in 2 years.

Learning Outcomes

Twitter Basics: What is Twitter, what it means for your business, and how to set up a professional account that will effectively build your brand.

Growing Followers: Proven methods to quickly build a large and responsive following who will buy and promote your products and services – for free!

Social Media Integration: Choosing the right content to tweet, including incorporating your blog, Facebook account, and other social media profiles to achieve maximum visibility.

Twitter Education: Everything about using Retweets, Hashtags, Lists, Twitter Search, URL shorteners such as, and more.

Reputation Management: How to monitor your brand and see what people are saying about you; allowing you to make sales, provide customer service, and even get product feedback.

Twitter Toolbox: How to use tools such as Managetwitter, Twitpic, TweetDeck, Twitin, Twurl, Twitter Karma, TwtVite, Twittaholic, and many more.

Twitter Safety Tips: Easy ways to respond and block users who may be spamming or harassing you, activities to avoid to prevent your account from being blocked or deleted, Twitter etiquette, and important safety and privacy issues you must be aware of.

Advanced Class: Important social media metrics tools to track your time and return on investment, how to track your competitors and partners, and techniques to manage your time efficiently for maximum productivity.

David Mathison talking Twitter at Columbia-Hearst Journalism Dialogs (2010) David Mathison talking Twitter at Keynote to Society for Professional Journalists (2010) David Mathison and
Be The Media
staff after social media presentation to Hofstra University

Back to: Here is what you get


Expert Faculty

Fan Page Generator

Jason Deitch

Jason Deitch founded Fan Page Generator in 2009. He has been following the social networking phenomenon, specifically Facebook since 2005 when his wife became Facebook’s first Director of Marketing. At that time Facebook had less than 1 million users and was limited to college and high school students.

Since then, Jason has passionately studied the evolution of Facebook’s social graph and its’ implications for businesses to use as an appropriate and effective marketing tool.

Facebook: From Basics to Advanced

David Mathison
David Mathison

David Mathison is author of the book, BE THE MEDIA, which was featured in the NY Times after selling over 5,000 copies in 11 days via his web site, Twitter, and Facebook.

From 1994-1999, Mathison was Vice President with Reuters, the world's largest news agency, where he pioneered online content syndication.

From 1999-2002, as founder and CEO of the Kinecta Corporation (now part of Oracle), he raised $30 million in 2 years.

Learning Outcomes

Facebook Basics: How to create an effective and professional profile, including choosing the right picture, biography, and contact information.

Pages Explained: The real difference between Personal, Fan, Cause, Group, and Event pages, and how to use each gain massive exposure and sales.

Social Networking Overview: The basics behind messages, likes, comments, sharing, photos, events, video, linking, tagging, causes, and applications; and how to effectively use each.

Content Promotion Guide: Ways to get your friends and fans to share your message with thousands of others (for FREE), and how to capitalize on those relationships to build your business.

Event Promotion Guide: Leveraging Facebook to drive traffic and promote both virtual and “real world” offline events. After hearing this guide, you will never host an event without Facebook again.

Facebook Safety Tips: Ways of handling privacy issues to ensure your account accurately reflects the professional standards and public image of you or your business, navigating Facebook’s important privacy and safety settings, Facebook do’s and don’ts, and how to respond to difficult issues such as negative comments, harassment, spam, and other risks to your reputation and online security.

Effectiveness Guide: How to use your Fan page’s statistical tools to monitor interaction, demographics, and other metrics that help you track your progress and return on investment.

      Back to: Here is what you get


Expert Faculty

LinkedWorking with Lewis Howes

Lewis Howes

Lewis Howes
is the co-author of the LinkedIn success book, LinkedWorking, and more recently, LinkedIn Master Strategies.

Some of his other products include ShyNetworking (a networking course for introverts), Magnetic Webinars (helping others generate more sales through webinars) and 500 Million Strong (the complete social media training course). Lewis has been a featured writer on popular sites such as Mashable, ProBlogger and Social Media Examiner. He has conducted trainings and webinars for more than 8,000 people worldwide.

Lewis founded the Sports Executives Association and Social Media Examiner. The Sports Executives Association is a sports industry membership site that connects and educates people inside the sports world.

Lewis is also a former professional athlete and two-sport All-American. He holds the unofficial World Record for most receiving yards in a single football game (418).

LinkedIn: From Basics to Advanced

David Mathison
David Mathison

David Mathison is author of the book, BE THE MEDIA, which was featured in the NY Times after selling over 5,000 copies in 11 days via his web site, Twitter, and Facebook.

From 1994-1999, Mathison was Vice President with Reuters, the world's largest news agency, where he pioneered online content syndication.

From 1999-2002, as founder and CEO of the Kinecta Corporation (now part of Oracle), he raised $30 million in 2 years.

Learning Outcomes

LinkedIn Overview: What is LinkedIn, who is on it, and what it means for you and your business.

Step-by-Step Networking: How to build a quality network, attract customers, partners, and clients, and connect with the top leaders and partners in your industry.

Reputation Growth Techniques: How to find and engage in groups to extend your reach and reputation, how to acquire valuable recommendations and testimonials, and connecting with alumni, community, and professional organizations.

LinkedIn Basics: Effective ways to handle invitations, introductions, recommendations, status updates, and more.

Business-to-Business Guide: How to find experts, consultants, freelancers, and potential employees to help you achieve success. Alternatively, how to best offer your expertise and services, and build demand for both.

Security Setup: How to set privacy settings to make the most of your profile without compromising security.

LinkedIn Do’s & Don’ts: A list of activities to avoid to prevent your account from being blocked or deleted.

David Mathison
in the Security Council
United Nations (2010)
David Mathison at the
US Embassy
Zagreb, Croatia
David Mathison with
FCC Commissioner
Jonathan Adelstein

Back to: Here is what you get


Blockbuster Class: 110
The Publicity Panel

Expert Faculty

How to use sound bites to get the media attention you want

Susan Harrow

Susan Harrow has run Harrow Communications for over 20 years. It is a media coaching and marketing firm in Northern California whose clients range from CEOs to soccer moms, reality TV stars to rock stars.

Susan specializes in presentation and media coaching, and creating marketing strategies for Fortune 500 CEOs, Internet millionaires, world renowned speakers, best-selling authors and successful entrepreneurs whose work has passion and heart.

Learning Outcomes:

BE PREPARED when the media calls! Know what to do and say, and learn how to make the most of the opportunity.

Of course your sound bites are clever, witty, and topical. But do they enable and support growing your business?

Make the most of your limited air time with sound bites that focus on business growth.

Create sound bites that get results = more partners, customers, sales, opportunities, experiences, and desired outcomes.

Learn how to manage the media, so they don't manage you!

PR That Rocks: Publicity for musicians

Christopher Buttner

Christopher Buttner founded in 1994. It is an award-winning publicity agency specializing in the representation of Indie to internationally-recognized and award-winning entertainers, composers and recording artists, national and regional concert tours and events, legendary recording studios, and some of the best-known entertainment technology and musical instrument brands in the world.

In July 2007, was featured in PRWeek Magazine, the publicity industry’s leading trade publication, for its innovative campaign strategies.

Recognized as Top Publicist of 2009 "Best In The Biz List" by the National Association of Record Industry Professionals. also received nominations from the 2008 LA Music Awards for Independent Music Video of the Year and National Community Service Award.

Learning Outcomes:

What to do When Things Go Wrong (and Terribly Wrong) with Publicity

Joan Stewart

Joan Stewart is a media relations consultant and professional speaker who shows people how to use the traditional media and social networking to establish their credibility, enhance their reputation, position themselves as experts, sell more products and services, promote a favorite cause or issue, and establish their companies as employers of choice.

Her popular electronic newsletter called "The Publicity Hound's Tips of the Week" goes to more than 30,000 subscribers worldwide.

Learning Outcomes:

Why the old saying “any publicity is good publicity” is a dangerous myth.

Why not asking a newspaper, magazine or a blogger for a correction when they goof can be a monumental mistake and come back to haunt you.

How to “push down” bad news about you on Google.

When to respond to bloggers who trash you, and when to ignore them.

How to deal with media bias before, during or after the interview.

5 things you can do NOW to protect your reputation and your good name.

How to write press releases for GUARANTEED results

Dan Janal

Daniel Janal is a very successful entrepreneur, professional speaker, best-selling author, and marketing coach who helps clients build their businesses by improving their strategy for using publicity, marketing, Internet marketing, e-commerce and sales.

A former public relations executive, Dan was on the PR team that launched America Online, and personally directed the PR launch of Grolier’s Electronic Encyclopedia, the first consumer software program ever produced on a CD-ROM.

Dan conducts strategic planning seminars and consultations for clients ranging from start-ups to the Fortune 1000.

To see how Dan can help you improve your business, go to

Learning Outcomes:

Learn how to optimize your press releases for search engines so they are guaranteed to deliver traffic to your site.

How to use online press releases to cash in on free media exposure, more traffic to your web site, more hot leads, and more sales.

How to phrase your content to increase both visibility and credibility.

Three “PR Insider Secrets” you can use right away to build your business.

How getting your release mentioned on just a few popular blogs can give you rapid free visibility - and incoming links to your web site.

Learning Outcomes

This is the class you DO NOT want to miss! We'll bring together "best in class" publicists from each field - publishing, music, film, mobile, web 2.0. and journalism.

Cross-pollination of success stories: Learn from the best in the business: killer guerilla music, book, and film marketing techniques and promotional ideas.

Cross platform publicity: Learn the importance of getting your message out in as many media as possible: online, print, video, audio, and mobile.

Position yourself as the expert: Learn the importance of branding and positioning yourself as an expert who is taken seriously by the press and journalists.

Maximize your effect: Learn how to approach traditional print and broadcast media to get them to cover your message.

Minimize your costs: We'll teach you how to get the most exposure at minimal - if any - cost to you.

Guest experts will share their success stories helping their clients get maximum exposure.

This class promises to be the highlight of the blockbuster system, and will leave you excited about getting started!

David Mathison with
Rosanna Scotto
Fox News
David Mathison
Book signing at
Book Expo America
David Mathison
ublicity photo shoot as CEO of Kinecta


"Buy his book, listen to his radio show, and attend every seminar he teaches - you will benefit far more then my words can imply."

Bob Olmstead
Management Consultant,
Olmstead Management Consulting



"In the rapidly changing landscape of how we connect with people, and thus get our message out to the world, there are few equals - if any - to David Mathison.

He's the real deal.

David delivers content on all levels; providing tangible tools that you can immediately apply, and resources that you can immediately benefit from.

As a management consultant for almost twenty-years, and an amateur filmmaker for almost five; David's book, online radio blog, and Social Media seminars have profoundly impacted me and how I conduct my business.

Buy his book, listen to his radio show, and attend every seminar he teaches - you will benefit far more then my words can imply."

Back to: Here is what you get

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What is the investment?

Individually I offer each course for $199, so the list price for all ten webinars is $1,999.

The first semester was offered live in November 2010 for a $500 discount, or $1,499.

The archived version of these courses will soon be sold for $999.

For a limited time, I am offering the archives of all ten courses from November 2010, plus three preview calls, and three bonus classes - for a total of 16 classes  and more than 30 hours of original material  - - -

- - - for only $499!

That’s a $1,500 savings, and a huge discount from my one-hour public presentation, for which I usually charge $5000.

I spent my hard-earned money - and many years on research - so you don't have to!

In my research for my book and this course, I spent lots of money and many years evaluating online success case studies of businesses and people who have used the internet to establish independent success.

They ran the gamut from prestigious Ivy League academics to indie musicians, and even grassroots activists and politicians.

I revealed this information in my book BE THE MEDIA, which was featured on the front page of the New York Times Business Section after I pre-sold 5,000 copies to only one follower via Twitter, Facebook, and my blog.

Even though the book was over 500 pages long, I STILL couldn’t fit all the information I wanted to about online media success.

So I went on a speaking tour, giving presentations from the United Nations (three times in 2010 alone) to Columbia University, from Berlin to Cairo.

Even though I was often paid $5000 per gig, I still felt like I was only scratching the surface in my one-hour presentations.

I practice what I preach

When I built my new publishing business for Be The Media, I could have used the “traditional” model. After all, I previously raised $30 million in venture and strategic funding, with no sweat.

But that would mean finding investors, setting up a board, and basically losing control of my business.

More importantly, it was essential for me to prove out this new, independent, online model I had developed; where you own your own work, and get to choose your ideal customers and partners.

That’s why you know that everything in the Blockbuster Online Success System has been extensively tried and tested, and WORKS.

Who is eligible to enroll?

      Anyone with a talent, skill, experience, message, or dream who finally wants to make a living doing what they love – without having to sell your soul to the failed traditional business model!

    Anyone who wants to absolutely master the online game to reach more fans and make more sales.

    Anyone who wants to be their own boss, only do the work they love to do, and keep all of their intellectual property rights.

No risk, money-back GUARANTEE

I believe so strongly that our Blockbuster Online Success System will provide you with a thorough, quality education in online media, that I am offering a full 60 day no-risk money back guarantee. If you are unhappy for any reason, I will refund the full price of the course with no questions asked.

So there is nothing to lose, and a whole world of online media success to gain!

Best of all, you can listen anywhere and at any time: all the classes will be archived for you for FREE.


I'll only be offering this discounted $499 price for a limited time, so be sure to enroll right away and lock in your savings.

Don't wait - the price of the BOSS series will soon go up to $999. Enroll now and save!

YES, I am enrolling in the Blockbuster Online Success System in order to become a profitable online media powerhouse. I want to reach a massive audience, earn more revenues, and finally make a sizable living doing what I love. By completing the enrollment process:

I understand by enrolling I am reserving a seat in all sixteen courses included in the Blockbuster Online Success System that was recorded in November 2010.

I understand my enrollment is completely risk-free. If I am unsatisfied with the content of the Course I can contact Be The Media University within 60 days to receive a full refund.

I understand that enrollment is capped at 200 seats. My enrollment may be denied by Be The Media University at their discretion. I may be placed on the “stand by” list if the Course reaches maximum capacity.



Money Back Guarantee!


Remember, I stand behind these courses.

If for any reason you are not satisfied with the material, simply ask for your money back within 60 days. No hard feelings. There is absolutely NO RISK to you.

You've got nothing to lose, so be sure to enroll now.

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"David delivers all this information in a friendly, sincere and supportive manner, is patient, and has incredible enthusiasm for people's projects and missions."

Heather Flournoy



I just finished an intensive 3-part training with David Mathison on tactics and strategies for increasing your following on Twitter, Facebook and LinkedIn.

Inspired by David's book, Be the Media, which I refer to regularly, I was looking forward to connecting with him in these courses.

David is a great speaker, a motivating teacher, and really shares lots of information in his courses, all the while helping  students to grasp the larger picture of how to piece it all together into an effective plan.

More than that, unlike in other trainings I've taken, David has helped me to think comprehensively about the power and potential of social media, and how to engage effectively. 

And not of least importance is that David delivers all this information in a friendly, sincere and supportive manner, is patient, and has incredible enthusiasm for people's projects and mission."

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