How To Self-Publish A Book
How To Make Music With Just 3 Chords & The Truth
How To Create A Web Presence In A Weekend
(How to optimize your web site for e-commerce)
ZINES: Be a zinester: How and Why to Publish Your Own Periodical
How To Create A High School, College and Community Newspaper
How To Create A Virtual Community
COMMUNITY INTERNET: Broadband as a Public Service
11. OPEN SOURCE COMMUNITY: Making A
FOREWORD: The Opportunity For Renaissance, By Douglas Rushkoff
Winner of the first Neil Postman award for
Career Achievement in Public Intellectual Activity, Douglas Rushkoff is
an author, teacher, and documentarian who focuses on the ways people, cultures,
and institutions create, share, and influence each other's values. He sees
"media" as the landscape where this interaction takes place, and "literacy" as
the ability to participate consciously in it.
Rushkoff founded the Narrative Lab at NYU's Interactive Telecommunications Program, and lectures about media, art, society, and change at conferences and universities around the world. Rushkoff graduated magna cum laude from Princeton University, received an MFA in Directing from California Institute of the Arts, a post-graduate fellowship (MFA) from The American Film Institute, and a Director's Grant from the Academy of Motion Picture Arts and Sciences. He has worked as a certified stage fight choreographer, and as keyboardist for the industrial band PsychicTV.
BOOKS: How To Self-Publish A Book. With Dan Poynter
Dan Poynter is widely known as "Mr. Self-Publishing." He has written more than 100 books since 1969, including Writing Nonfiction and The Self-Publishing Manual (14th Edition). Dan has sold millions of his books, including several best sellers, for ten of millions of dollars in sales. He was often billed as the world's largest one-person publishing company. As a one-man show, an author/publisher who handled all the writing, publishing and promotion, office management and shipping himself, he is in the best position to advise first time self-publishing authors on a limited budget.
Dan is an early technology adopter - he published the first laser-typeset book in 1981, he was the first to send a galley to Publishers Weekly electronically in 1983, he pioneered fax-on-demand to sell reports in the mid-80's, and he has been selling downloadable reports from his web site since 1986. Dan won the Benjamin Franklin Award from the Publishers Marketing Association and the Irwin Award for the best electronic promotion campaign by the Book Publicists of Southern California.
Dan's seminars have been featured on CNN, his books have been pictured in The Wall Street Journal, and his story has been told in U.S. News & World Report. Dan's books are loaded with facts, figures and detailed inside information, and he has perfected a system of writing that makes it all easy and fun.
FILM: How To Create And Distribute A Micro-Budget Film. By Peter Broderick
Peter Broderick is President of Breakthrough Distribution, which provides consulting services to filmmakers and media companies. He was founder and President of Next Wave Films, which helped launch the careers of exceptionally talented filmmakers from the U.S. and abroad. A company of the Independent Film Channel, Next Wave supplied finishing funds and other vital support to filmmakers, and financed digital features through its production arm--Agenda 2000.
Next Wave’s features include: Christopher Nolan’s Following; Joe Carnahan’s Blood Guts Bullets & Octane; Julie Money’s Envy; Ron Judkins' The Hi-Line; Jordan Melamed’s Manic; Henry Barrial’s Some Body; Kate Davis’s Southern Comfort, Josh Aronson's Sound and Fury; David and Laurie Shapiro’s Keep The River On Your Right: A Modern Cannibal Tale; Amir Bar-Lev’s Fighter Maxie Collier's Paper Chasers and Tony Fisher's The Trouble with Men and Women.
Broderick played a key role in the growth of the ultra-low budget feature movement. A leading advocate of digital moviemaking, Broderick has given presentations on digital production at Cannes, Sundance, Toronto, Berlin and many other festivals. He has lectured at Harvard, taught courses at UCLA, and written articles for Scientific American, The New York Times, The Economist, The Los Angeles Times, and Filmmaker magazine. His latest article, “Maximizing Distribution,” was published in the Directors Guild of America magazine (Jan. 2004) and is online at www.dga.org. He began his film career working with Terrence Malick on Days of Heaven. A graduate of Brown University, Cambridge University, and Yale Law School, he practiced law in Washington, DC.
FILM: The House Party Model. By Robert Greenwald
Robert Greenwald is the director/producer of WAL-MART: The High Cost of Low Price (2005), a documentary that takes you behind the glitz and into the real lives of WAL-MART workers and their families, business owners and their communities, in an extraordinary journey that will challenge the way you think, feel... and shop. Greenwald directed and produced Outfoxed: Rupert Murdoch's War on Journalism (2004), a documentary exposing the right-wing bias of Fox News. The film was initially distributed via internet DVD sales, but strong viewer demand led to an unusual post-DVD theatrical release in the summer of 2004. Greenwald is also the executive producer of a trilogy of "Un" documentaries: Unprecedented: The 2000 Presidential Election (2002), directed by Richard Ray Perez and Joan Sekler; Uncovered: The Iraq War (2003), directed by Greeenwald; and Unconstitutional (2004), directed by Nonny de la Pena, about the post 9/11 erosion of American civil liberties. Greenwald also produced and directed the feature film, Steal This Movie, starring Vincent D'Onofrio as 60's radical Abbie Hoffman, as well as Breaking Up, starring Russell Crowe and Salma Hayek.
In addition to his documentary work, Greenwald has produced and/or directed more than 50 television movies, miniseries and feature films, including: The Book of Ruth (2004), based on the best selling book by Jane Hamilton; The Crooked E: The Unshredded Truth About Enron (2003); Blonde, a miniseries based on Joyce Carol Oates' fictionalized biography of Marilyn Monroe; The Burning Bed, starring Farrah Fawcett as an abused housewife; Our Guys, based on the true story of a rape in a small town; Shattered Spirits, starring Martin Sheen, about alcoholism; Forgotten Prisoners, about the work of Amnesty International; and Hiroshima.
Greenwald's films have garnered 25 Emmy nominations, four cable ACE Award nominations, two Golden Globe nominations, the Peabody Award, the Robert Wood Johnson Award, and eight Awards of Excellence from the Film Advisory Board. He was awarded the 2002 Producer of the Year Award by the American Film Institute. Greenwald is the recipient of awards and honors for his political work by the ACLU Foundation of Southern California; the L.A. chapter of the National Lawyers Guild; Physicians for Social Responsibility; and the Office of the Americas. He is a co-founder (with Danny and Victor Goldberg) of RDV Books, as well as the co-founder (with Mike Farrell) of "Artists United," a group of actors and others opposed to the war in Iraq, which continues to work toward publicizing progressive causes. Greenwald also has lectured at Harvard University for the Nieman Fellows Foundation for Journalism.
Mark Stolaroff is an independent producer and a founding partner of Antic Pictures, an LA-based production company producing a slate of low budget, high quality digital features. Antic is currently finishing "True Love," the third feature from director Henry Barrial ("Some Body"). "True Love" was developed in the 2003 Sundance Screenwriters Lab. He co-produced the feature documentary "Paper Chasers," released in 2005, and was the Associate Producer of "The Trouble With Men And Women," which opened theatrically in 2006.
Stolaroff was formerly a principal of Next Wave Films, a company of The Independent Film Channel that provided finishing funds to exceptional, low budget films; and through its production arm Agenda 2000, financed and executive produced digital features. Included in Next Wave's 13 films are Christopher Nolan's ("Memento," "Batman Begins") first feature, "Following"; Joe Carnahan's ("Narc," "Smokin' Aces") first feature, "Blood, Guts, Bullets, & Octane"; the Academy Award-nominated documentary "Sound And Fury"; and the Sundance Grand Jury Prize winning documentary "Southern Comfort." He was the Associate Producer on a number of Next Wave projects, including "Some Body" and "Manic," (starring Don Cheadle and Joseph Gordon-Levitt), two digital features at the 2001 Sundance Film Festival, and the award-winning theatrical documentary "Keep The River On Your Right: A Modern Cannibal Tale." In all Next Wave took seven films to Sundance and five to Toronto; nine were released theatrically in the U.S. and two premiered on HBO; nine were shot digitally and six of those were transferred to film.
Stolaroff is the founder of No Budget Film School (http://www.NoBudgetFilmSchool.com), a unique series of classes specifically designed for the micro-budget filmmaker. He has lectured on low budget and digital filmmaking throughout the world and at many of the major film festivals. He has taught film classes at UCLA Extension, the Maine Film Workshop, and The Learning Annex and has written for Scientific American, Filmmaker, Sight & Sound, and Film Festival Reporter. He has been on countless filmmaking panels over the years, and has sat on the juries of several film festivals. He is on the Advisory Boards of HBO's US Comedy Arts Film Festival and the Filmmakers Alliance, the largest filmmaking collective in the U.S.
He has extensive production experience on several low budget features and shorts, including production managing the Academy Award winning short film "My Mother Dreams The Satan's Disciples in New York." His background also includes two years in Investment Banking at Merrill Lynch Capital Markets, and five years as the Managing Director of Curtains Theater, an innovative legitimate theater he founded in Houston, where he produced over 40 plays. A native Texan, Stolaroff received his BBA from the prestigious Business Honors Program at the University of Texas in Austin and minored in Film Production, directing several 16mm shorts.
RADIO SHOW: How To Create And Distribute A Radio Program. With Doug Kaye
Doug Kaye launched IT Conversations in June 2003 and now produces three to five programs each week. IT Conversations is a network of high-end tech talk-radio interviews, discussions and presentations from major conferences delivered live and on-demand via the Internet. It's a one-person labor of love. Doug Kaye is ITC's host, producer, developer, writer, interviewer and engineer.
In what seems to him like a previous lifetime, Doug was a recording engineer in film and television. After mixing one too many TV commercials and English dubs of Lina Wertmuller films he made a break to the software industry. After another 18 years as an IT entrepreneur/CEO, he successfully worked his way down the corporate ladder and served as CTO/VP Engineering of four dot-com startups: one successful IPO, two shutdowns, one still on life support.
That's Doug, above, hard at work on his widely heralded latest book, Loosely Coupled—The Missing Pieces of Web Services. His first book, Strategies for Web Hosting and Managed Services, is considered the #1 title in those industries by customers and vendors alike.
MUSIC BUSINESS: How To Start A Label And
Publish Your Own Music. With Alan Korn, Esq.
Mr. Korn was associate counsel for the prevailing party in a significant trademark case decided by the Second Circuit Court of Appeal in New York, Jeffrey Milstein, Inc. v. Greger, Lawlor, Roth, Inc., 58 F.3d 27 (2d Cir. 1995), and together with Jeffrey A. Berchenko, counsel for the prevailing party in a copyright case also in New York, The Ernst Haas Studio, Inc. v. Palm Press, Inc. 164 F.3d 110 (2d Cir. 1999). More recently, Mr. Korn was counsel for the prevailing party in the copyright case of Mendler v. Winterland, 207 F3d 1119 (9th Cir. 2000), affirming the rights of photographers to control the digitization of their work.
Mr. Korn's articles on legal issues for musicians (originally published for his monthly Internet column, The Fine Print, in Music World) are available on his Web site. He was extensively interviewed in the documentary film, Sonic Outlaws by Craig Baldwin (1995), addressing fair use issues arising at the intersection of copyright law, free speech and contemporary artistic expression. Mr. Korn also sits on the steering committee of the National Lawyers Guild Committee on Democratic Communications (CDC). Before becoming a lawyer, Mr. Korn worked as a songwriter, musician, recording artist and music journalist in the Bay Area.
Mr. Korn graduated from the University of California at Santa Cruz with a B.A. in American Studies and B.A. in Psychology, 1981, College Honors and Thesis Honors. He graduated from San Francisco State University with an M.A. in Broadcast Communication Arts, 1986, College Honors. He earned his J.D. from Golden Gate University in 1993, where he was on the National Dean's List and listed in Who's Who Among American Law Students. At Golden Gate University, Mr. Korn served as Issue Editor of the Golden Gate University Law Review: First Amendment Law Symposium, and wrote the Comment Renaming That Tune: Aural Collage, Parody and Fair Use (First Prize, GGU Nathan Burkan Memorial Competition).
MUSIC: How To Make Music With Just Three Chords And The Truth. By Robert Laughlin
Laughlin has taught more people to play the piano, face to face, than any
other human being alive. However, the fact that he learned to play piano at all
was at best an accident.
LICENSING: Nonprofit Licensing. With
Sherry is responsible for driving revenue growth through licensing, corporate sponsorship and philanthropic development, and providing consistent messaging and marketing that promotes the Workshop's entrepreneurship and mission. Prior to this position, Sherrie was Executive Vice President of Marketing, Communications and Research, responsible for the overall strategic positioning of the Workshop and its various properties.
Westin currently serves on the Board of Directors of Communities in Schools, the Board of Directors of the United States Fund for UNICEF, the Board of Advisors of the National Committee on United States-China Relations, and the Advisory Board of the Association to Benefit Children. Westin received a B.A. in Communications from the University of Virginia.
Jaime Berman Matyas is the Executive Vice President and Chief Operating Officer National Wildlife Federation (NWF), founded in 1936 as a nationwide federation of grassroots conservation activists. It is the largest private, nonprofit conservation education and advocacy organization in the US.
Ms. Matyas is responsible for the National Wildlife Federation's branding, educational outreach, corporate and internet marketing, and strategic partnerships.
Jaime serves on the board of directors of eNature.com, the premier site for local wildlife and nature information. Prior to joining NWF, she held marketing and communications positions at Hanna-Barbera Productions and International Marketing Group, Inc. Jaime holds bachelors degrees in Communications and Psychology from the University of Pennsylvania and Executive Education certification in Finance and Marketing from the Aresty Institute at the Wharton School of Business.
INTERNET: The Idea Commons By Adam Souzis
Adam Souzis is the creator of the Rhizome project (www.liminalzone.org). Rhizome is an experimental, open-source content management framework that can capture and represent informal, human-authored content in a semantically rich manner. Rhizome aims to help bring about a new kind of commons - one of ideas. This idea commons would comprise more than than just a web of interlinked content (as exemplified by the World Wide Web), but a web of relationships between the underlying ideas and distinctions that the content implies: a permanent, universally accessible interlinking of content based on imputed semantics such as concepts, definitions, or structured argumentation. Mr. Souzis recently wrote about his pioneering work in this field in an article for the IEEE called "Building a Semantic Wiki" (IEEE Intelligent Systems, Volume 20, Number 5, September/October 2005)
Mr. Souzis was co-founder and CTO of content distribution software company Kinecta Corporation. For the last decade Adam has been creating new internet technology for startups such as General Magic, NetObjects, and Stellent. Mr. Souzis has been involved with numerous XML and RDF standards efforts and is a co-author of the ICE (Internet Content Exchange) web service standard.
Adam was kind enough to provide a prototype of his semantic wiki to BE THE MEDIA, which can be accessed by clicking on the 'WIKI' bar in the navigation column to the left, or by clicking here.
INTERNET: The Identity
Commons By Kaliya Hamlin
Kaliya has drawn on her experience researching and developing Integrative Activism and access to an extensive network to consult with organizations considering deploying social networking technologies. She is an associate of the Co-Intelligence Institute and a contributor to the National Coalition on Dialogue Deliberation site. She is actively involved in sharing information with two key “green economy projects” Interra Project www.interraproject.org and Solari www.solari.com.
SYNDICATION: How To Self-Syndicate To Print & Online by David Mathison
David Mathison is an internationally recognized media expert with more than 20 years experience in content distribution and management. Since 2001, he has been Chairman and CEO of the Natural E Creative Group, a diversified media company. From 1999-2001, Mathison was CEO and co-founder of the Kinecta Corporation, creator of Interact, a leading-edge platform for content syndication. Some of the world's largest publishers used Kinecta Interact to directly connect with their audiences. Customers include respected, trusted, global companies such as Reuters Ltd, the Financial Times, the Economist, Red Herring, Fidelity, MSN, AOL, and Yahoo! among many others. Kinecta was acquired in 2002 by The Stellent Corporation (NASDAQ: STEL), a provider of enterprise content management solutions with over 4,400 customers, including much of the Global 2000.
In 1994, Mathison joined Reuters as Vice President, and over the next 5 years he led the development of innovative syndication technology that delivered Reuter's financial data, stock quotes, headlines, audio, video and multimedia news to customers over the Internet. His legacy provides millions of global citizens with free news, financial data, audio and video information on the web's most popular sites.
Articles on Mathison have appeared on CNN.com, in the Financial Times, the Harvard Business Review, Esther Dyson's Release 1.0, Fortune, Upside, The New York Times, the Seybold Report, CNet, Red Herring and MacWorld, among many others. Mathison has presented at conferences across all segments of the media, such as Digital Hollywood, Book Tech, Streaming Media, Seybold Publishing, Internet World, and Internet Outlook, among others. Internationally, he has appeared at UK Online, the Frankfurt Book Fair, the Cairo Book Fair, and he made presentations entirely in Spanish to librarians throughout Central and South America.
Mathison serves as a Director on the Board of Webhood, a non-profit entity whose mission is to break down income related barriers to computer education for underprivileged youth. Mathison holds a B.A. from the State University of New York, and a Masters degree in International Affairs from Columbia University's School of International and Public Affairs. Mathison's biography can be found in the media room here.
Stu Rees' clients include over 100 of the 250 nationally syndicated newspaper cartoonists. He is the only lawyer specializing in syndication contracts. Stu also represents another 200 cartoonists and writers in a mix of online, greeting card, book licensing and smaller syndication deals. A lifelong fan of newspaper comics, Stu co-created weekly cartoons for his law school newspaper and is creator of the law cartoon Stu's Views.
Stu's 1997 Harvard Law dissertation "Drafting Creator Contracts" analyzed contracts between syndicates and creators. It was the first-ever academic investigation of the subject, and it gave both syndicates and creators the tools to better draft and interpret contracts. After posting the 110-page paper on the Internet and speaking at the annual National Cartoonist Society convention, Stu was overwhelmed by calls from cartoonists requesting more information on copyright, trademark and contract negotiations.
Stu is a graduate of Phillips Academy Andover (1988), the University of California at Berkeley, magna cum laude, economics and political science (1992), and Harvard Law School, cum laude (1997).
SYNDICATION: How To Self-Syndicate to Print & Online with Keith Knight
Keith Knight was born and raised in the Boston area. Weaned on a steady diet of Star Wars, hip-hop, racism and Warner Bros. cartoons, Knight drew comics instead of paying attention in grade school. After graduating from college with a useless degree in graphic design, Knight drove out to San Francisco in the early '90s. It was in the Bay Area where Knight developed his trademark poorly rendered, barely thought-out, last-minute cartooning style that has amused dozens for over a decade.
Keith's work appears in various publications, including Salon.com, The L.A. Weekly, The Funny Times, PULSE! magazine, and MH-18. Three of his strips were the basis of an award-winning live-action short in Germany. And his original comic strip art has appeared in museums and galleries worldwide. He has released three collections of his multi-panel strip, The K Chronicles, and is planning to release the first collection of his single panel strip, (th)ink.
Keith serves on the Board of the Cartoon Art
Museum in San Francisco, CA. His semi-conscious hip-hop band, the Marginal
Prophets, will kick your ass. The Marginal Prophets recently won the
California Music Award for their latest disc,
Bohemian Rap CD!
ZINES: Be a zinester: How and Why to Publish Your Own Periodical by Anne Elizabeth Moore
Anne Elizabeth Moore (Best American Comics; Punk Planet; Hey Kidz, Buy This Book!) has seen her work in print since the age of 15. Her work in comics and cultural criticism, self-publishing, and radical distribution has earned both police intervention and international praise. Moore has remained an advocate for artistic expression via radical rethinking of the printed word throughout her 21-year career. In 2006, she was granted the first annual Real Hot 100 Award, created in response to the Maxim Hot 100, in acknowledgment of her feminist work for change in media and culture.
Ms Moore was named an "Industrial Strength Woman" by feminist comics organization Friends of Lulu in 2001. Her work has appeared in The Progressive, Bitch, and Tin House, among many others. Moore's writing and editorial projects have been acclaimed by Entertainment Weekly, Time, USA Today, Time Out New York Kids, The Boston Globe, In These Times, and others. She lives in Chicago, where she is currently completing the 2007 edition of Best American Comics as well as her book Unmarketable, due out from The New Press in the Spring of 2007.
NEWSPAPERS: How To Create A Community Newspaper. By The Fault Lines Collective
Fault Lines is the newspaper of the San Francisco Bay Area Independent Media Center (SF Bay IMC). We aim to give all communities the opportunity to actively participate in a collective process of media production and distribution.
By operating with transparency, this newspaper hopes to achieve the goal of allowing the public, not corporate conglomerations, to set the agenda for news coverage. Our mission is to train and empower marginalized voices. This publication was created to be used as a tool for radical change in our communities by exposing the stories and raising the issues that the media plutocracy seeks to suppress. We are the people, we are the media and we are dissenting from the ground up.
NEWSPAPERS: How To Create An Award-Winning Community Newspaper. With David Mitchell
For 20 years, David Mitchell was the Publisher of the Point Reyes Light, one of the few weekly newspapers to ever win a Pulitzer Prize. In 1979, when the paper's circulation was only 2,750, it received the Pulitzer gold medal for Meritorious Public Service as a result of a series of exposès and editorials about the Synanon cult. The cult was not only abusing its tax-exempt status, it had also turned to violence in an attempt to silence critics.
The Light has just six fulltime staff members, yet in 2004 alone, it won 3 California State and 8 National Newspaper Association awards. Germany's biggest newspaper, Der Spiegel, calls The Light "the most influential small-town newspaper in America"
Located in Point Reyes Station, a town of 675 people 40 miles north of San Francisco, The Light serves 13 small towns in a dairy-ranching region known as West Marin.
NEWSPAPERS: How To Create An Award-Winning College Newspaper. With Rachele Kanigel
Rachele Kanigel is an assistant professor of journalism at San Francisco State University and a freelance writer and editor. She teaches newspaper and magazine classes and advises Golden Gate [X]press, a converged publication that produces a monthly magazine, a weekly newspaper and an online site that's updated daily.
Rachele is currently writing a book, The Student Newspaper Survival Guide, to help college students produce great campus newspapers. Before becoming an academic, she was a newspaper reporter for 15 years, working at The Oakland Tribune, the Contra Costa Times, and The News and Observer of Raleigh, NC. She was also a freelance correspondent for TIME.
Her magazine articles have appeared in Health, Reader’s Digest, Organic Style, Alternative Medicine and on a number of Web sites, including Healthscout, WebMD and CNN.com. She is on the founding board of the California College Media Association and is active in College Media Advisers and the Association for Education in Journalism and Mass Communication.
Rachele holds a master’s degree in journalism from Columbia University's Graduate School of Journalism and a bachelor's degree in journalism from San Francisco State University.
NEWSPAPERS: How To Create An Award-Winning High School Newspaper. With Katharine Swan
Katharine Swan teaches English and journalism in San Francisco. For 25 years she taught at Mission High, an under-performing inner-city school. Her students demonstrated that they "understood and enshrined the values of the First Amendment and the pursuit of journalistic truth." When they won the first Edmund J. Sullivan Award from Columbia Scholastic Press Association and were offered the Hugh Hefner First Amendment Award along with numerous others, she was no longer welcome to teach at the school.
She moved to Lowell High, one of the top performing schools in the country. Each year her students win numerous national awards for their school newspaper, The Lowell, which is one of the best in the country. Students earned the National Scholastic Press Association Pacemaker Awards in 2001, 2002, and 2003; the Columbia Scholastic Press Association Gold Crown Awards in 2003, 2000 and 1999; and the National Scholastic Press Association Hall of Fame Award in 2001. Her students also win numerous individual awards for their writing and design.
LPFM RADIO STATION: How To Create A Community Radio Station. By Pete triDish
Pete triDish works with the Prometheus Radio Project, a non-profit organization created by radio activists to facilitate the growth of the Free Radio Movement and present an organized demand for the democratization of the airwaves. He was a member of the founding collective of Radio Mutiny, 91.3 FM in Philadelphia In 1996, He was an organizer for the station's demonstrations at Benjamin Franklin's Printing Press and the Liberty Bell; on both occasions the station broadcast in open defiance of the FCC's' unfair rules that prohibit low power community broadcasting.
He was the organizer and speaker for the Radio Mutiny tour of 25 cities from January to March of 1998, and undertook another 20-city tour in February 1999 with the Prometheus Radio Project. He also worked on the first two microradio conferences on the East Coast --and organized radio barnraisings in 5 communities around the United States. He actively participated in the rulemaking that led up to the adoption of LPFM. He sat on the committee that sponsored the crucial Broadcast Signal Labs study, which proved to the FCC that LPFM would not cause interference.
Tridish has helped to build a number of low power radio stations, and provided advice to hundreds. He has done radio trainings in Guatemala, Colombia, Nepal and other countries. He has spoken at colleges, coffee shops, living rooms, and even the CATO Institute. He has been interviewed for several segments on NPR, a number of college, public and pirate radio stations, CNN, for Maximum Rock and Roll, Radio Ink, Radio and Records, Philadelphia City Paper, Baltimore City Paper, Albany Times Union, Philadelphia Inquirer, Freedom Forum, Chicago Tribune, LA Times, the Nation, Talkers Magazine, Washington Post, Broadcasting and Cable, Radio World, Hollywood Reporter, Z Magazine, Paper Tiger TV and other news outlets. He holds a BA in Appropriate Technology from Antioch College.
LPFM RADIO STATION: How To Create A Community Radio Station. By Sakura Saunders
Sakura Saunders is a media activist that has been involved with community radio for the past 7 years. Sakura served as program director and office coordinator of KDVS, a college/community radio station in Davis, CA. For the past two years, she has been an active member on the working group that established KDRT-LP, also in Davis.
Ms. Saunders sits on the board of directors of Prometheus Radio Project, a group that advocates for and builds Low Power radio stations. Sakura's radio/tv work has appeared on Democracy Now! and Sprouts radio, and her writing has been published on CorpWatch.org and the publication, Fault Lines, the monthly newspaper of Indybay, for which she is also a volunteer editor.
LPFM RADIO STATION: How To Create A Community Radio Station. By J. Zach Schiller
J. Zach Schiller is Assistant Professor of Sociology at Kent State University, Stark Campus, in North Canton, Ohio. He received his Ph.D. in Sociology from the University of California, Davis in September, 2005. He has been an itinerant college/community radio volunteer and programmer since 1995. His dissertation was an ethnography of a Low Power FM station's first three years of life, and the role of LPFM in the wider revival of community radio in the US. The analysis centers on the relationship of vibrant local public spheres to the revival of civil society, and in turn, the role of the civil society in enabling the state to secure and preserve protections for local public spheres.
As a volunteer for the Prometheus Radio Project, he lent his meager physical labor during their barnraisings in Spokane, WA and Immokalee, FL, and has publicly admonished the FCC's lax enforcement of commercial broadcasters' public interest obligations during the FCC Localism Hearings in Monterrey, CA in July of 2004.
Professor Schiller's essay, "On Becoming the Media: Low Power FM and Alternative Public Spheres" appears in Media and Public Shperes (2007) published by Palgrave MacMillan, Richard Butsch, editor.
Robert Kubey is Director of the Center for Media Studies and Professor of Journalism & Media Studies, at Rutgers University in New Brunswick, New Jersey. Trained as a developmental psychologist at the University of Chicago, Professor Kubey has been an Annenberg Scholar in Media Literacy at the University of Pennsylvania, and a National Institute of Mental Health research fellow in the Program in Social Ecology at the University of California at Irvine. Dr. Kubey has also been a Visiting Professor at Stanford University.
Professor Kubey has authored three books, his most recent, Creating Television: Conversations With The People Behind 50 Years of American TV" was published in 2004. The first, Television and the Quality of Life (1990, LEA) was co-authored with Mihaly Csikszentmihalyi, and the second was Media Literacy in the Information Age (1997/2001, Transaction).
Robert Kubey has written articles for the New York Times, Scientific American, Newsweek, Christian Science Monitor, Education Week, and other major newspapers, magazines and newswires. Professor Kubey has appeared on numerous national television and radio news and talk programs including The Today Show, A Closer Look, CBS Sunday Morning, and Show Business Today.
Professor Kubey has spoken before -- or served as a consultant to -- The Discovery Channel, The Children's Television Workshop, the British Film Institute, U.S. Senate Committee on the Judiciary, the FCC, and Nickelodeon and MTV Networks.
TELEVISION PROGRAM: How To Create A Community Access TV Show. With Bill McCarthy
Bill McCarthy is the producer and host of the "Positive Spin" television show. The program presents positive, innovative and solution oriented news promoting a better world for present and future generations. "Positive Spin" has been airing for six years. The program appears on cable stations throughout many parts of Northern California, on the Westside of Los Angeles (from West Hollywood to Santa Monica) in Denver Colorado and on Free Speech TV on the DISH Satellite Network, which reaches more then 20 million people. Mr. McCarthy also produced a Television Tribute to UN Secretary-General Kofi Annan and the Staff of the United Nations in Recognition of their Receiving the Centennial Nobel Peace Prize.
Bill initiated the Community Media Campaign in San Francisco. The campaign was designed to petition the local broadcast stations to present more relevant, balanced, diverse and solution oriented news stories. The campaign created a relationship with one of San Francisco's broadcast stations which resulted in the airing of a series of under-reported stories on the station. The Community Media Campaign is now a project of ACME - The Action Coalition For Media Education. It was at the 2004 ACME National Conference that Bill McCarthy in partnership with Ellison Horne, creator and producer of "Celebrating Solutions" and Rod Laughridge, producer of the "Newsroom" program for San Francisco cable access channel 29 collaborated to "How To Create a Television Show in 12 Hours."
Mr. McCarthy is the founder and president of Unity Foundation, a non-profit organization with a 29 year history of promoting world peace, cooperation and unity. The foundation furthers its mission by producing special cultural and educational events, media campaigns and television programming. Unity Foundation has produced major events in San Francisco, Los Angeles, New York City, Washington DC and Las Vegas. During the foundation's history well over one million people have attended the foundation's special events; and more than five hundred million people have been reached through the organization's media campaigns and television programming.
Jerold M. Starr is Executive Director of the Center for Social Studies Education (CSSE), a national program to promote more and better teaching of the Vietnam War, its lessons and legacies. CSSE’s desktop published curriculum materials (textbook, teachers manual, resource guide, teacher trainer handbook, and videocassette) can be found in more than 3,500 secondary schools and colleges.
Dr. Starr also heads two CSSE projects: Citizens for Independent Public Broadcasting is a national membership organization dedicated to putting the public interest back into public broadcasting. Pittsburgh Educational Television is a producer of public affairs television programs. PET’s “Homefront” reached millions through public access cable and satellite channel distribution across the nation.
A Brandeis Ph.D., Starr taught for 30 years at the University of Pennsylvania and West Virginia University. He currently teaches winter term in the Communications Department of the University of California at San Diego.
Susan Fleischmann began her work in public access as a media arts activist during the cable franchise hearings in Boston in 1981. Susan has been with Cambridge Community Television (CCTV) since it opened in 1988, serving first as Access Manager.
Executive Director since 1993, Susan is responsible for the day-to-day operations of CCTV, and developing a long-range vision for the organization. Her goal has been to diversify CCTV's funding base and activities, in order to provide access to different media and technologies for everyone in Cambridge. Under her stewardship, CCTV moved into Central Square in 1995, and opened one of the first computer labs located in a public access center in 1996. The Drive-by-Gallery opened in 1999, to provide another venue for Cambridge artists to exhibit. In 2004, for the fifth time, CCTV won the "Overall Excellence in Public Access Programming" award in the Hometown Video Festival, sponsored by the national Alliance for Community Media.
Community Media Center: How To Create A Non-Profit Community Media Center. By Peter Franck
The Law Office of Peter Franck specializes in a unique area of legal practice including intellectual property, entertainment and constitutional law – what Peter terms “culture law.” His practice emphasizes the process of bringing creative work into the world while protecting the rights of the artist or the entrepreneur. The practice of “culture law” also reflects Mr Frank’s ongoing concern for matters of free speech and independent media, as reflected in a long career defending the public’s right to alternative and independent means of communication.
Mr Franck is pictured above on the steps of Alameda County Superior Court of California in 2000, explaining to the Press the Judge's decision in the listener lawsuit against the Pacifica Board.
Early in his legal career, Mr. Franck served as a legal advisor to Mario Savio and student members of the Free Speech Movement at UC Berkeley in the 1960s. Mr. Franck represented pioneering San Francisco Bay Area musical groups such as Country Joe and the Fish and Joy of Cooking, the first all-women 1960s rock band. He was founding chair of the Berkeley/Albany chapter of the ACLU, and through the Council for Justice (CFJ), he organized legal defense for Cesar Chavez’s Union Farm Workers in Delano, California. In 1981, Mr. Franck moved his practice to the offices of the boutique intellectual property firm of Owen, Wickersham and Erickson in San Francisco. In 1996, Mr. Franck joined the intellectual property section of the respected San Francisco firm of Hansen, Bridgett, Marcus, Rudy and Vlahos as “Of Counsel."
Mr. Franck was Amicus Counsel in the Us Vs Dunifer case, a key legal test of the first amendment rights of LPFM broadcasters in 1994. Together with Luke Hiken, Mr. Franck filed an amicus curiae brief with the Ninth Circuit Appeal Court in Dugan v. FCC, arguing for the constitutional right to micro-broadcasting as early as 1993.
Mr. Franck has been instrumental in the development and growth of the Pacifica Radio network, having served as a Board Member (1975-1984) and past President (1980-1984) of the Pacifica Foundation. He is a long-term member of the National Lawyers Guild, having served as National Treasurer from 1992-1993. Mr. Franck has served as the Chair and Legal Director of the NLG’s Center on Democratic Communications (CDC) since 1987. He was a member of the Board of Conveners for the San Francisco Community Television Corporation, and also served as a Board Member of Media Alliance from 1989-1992.
Peter is currently a member of the Board of the Social Justice Center of Marin (SJCM). Mr. Franck is Chair of Media Action Marin (www.mediaactionmarin.org), a task force of the SJCM that campaigns for community access and local programming. Mr. Franck is a member of the Intellectual Property section of the California State Bar, and a member of the California Lawyers for the Arts. Mr. Franck earned his J.D. from the Columbia University School of Law, and received a B.A. from the University of California at Berkeley.
VIDEO: Internet TV, by Jeremy Allaire, Founder and President, Brightcove
Jeremy Allaire founded Brightcove in early 2004 with a vision for the transformation of television with the Internet. Brightcove is an Internet TV service that empowers content owners - from independent producers to major broadcast networks - to reach their audiences directly through the Internet. They help web publishers enrich their sites with syndicated video programming, and provide marketers with more ways to communicate and engage with their consumers. Brightcove gives people the freedom to easily find, share and watch a broad range of video content when and where they choose.
As President, Jeremy leads the company's technology, marketing and business development strategy. Prior to founding Brightcove, Jeremy worked as a technologist and entrepreneur-in-residence for Cambridge, MA-based venture capital firm General Catalyst, where he worked on companies and investments in broadband media, mobile content, e-commerce software and digital identity.
Before General Catalyst, Jeremy was Chief Technology Officer of Macromedia, where he helped define and launch the Macromedia MX platform for Rich Internet Applications, helping to evolve Macromedia Flash into a dominant platform for rich media applications on the Internet. Jeremy joined Macromedia with its merger with Allaire Corporation, where Jeremy was a co-founder and Chief Technology Officer. Founded in 1995, Allaire Corporation was a pioneer in using the web as an application platform, and its industry leading and award winning products power millions of websites, online services and business applications on the Internet.
VIDEO: Videoblogging, by Jay Dedman
Jay Dedman is the co-author of Extreme Tech: Videoblogging (John Wiley & Sons, June 2006). Jay has practiced journalism at every level - from CNN International in Atlanta, Manhattan Neighborhood Network (MNN) in New York City and even as a freelance journalist in the war-torn Congo.
In 2004, Jay and the original vlog pioneers formed an online community (vlogmap.org) where they taught people how to videoblog for free at freevlog.org. People from around the world were using inexpensive digital cameras to record their lives for each other. Pretty quickly, there was too much video to watch on individual web pages. So they created a tool called FireAnt.tv that lets users find, subscribe, watch, and share videoblogs.
Jay recently moved to the San Francisco Bay area where he continues to level the video playing field for independent video producers and consumers. You can watch him though his videoblogs here:
http://ryanishungry.com: Vlog that covers
the SF Bay area community
VIRTUAL COMMUNITIES: With Craig Newmark
Craig is a senior Web-oriented software engineer, with around twenty-five years of experience (including 18 years at IBM), and has become a leader in online community by virtue of running www.craigslist.org for over nine years.
He's one of those guys you hear about who grew up wearing a plastic pocket protector, thick black glasses, (taped together), and watched Star Trek too much, though he's recently reflected that he never joined the A/V club.
Since then, he's compiled extensive experience evangelizing, leading and building, including work at Bank of America, Charles Schwab, and craigslist.org.
craigslist.org philosophical themes say a lot more about Craig:
Craig has a very dry sense of humor.
((i))ndymedia: How To Create A Community News Agency. With Dorothy Kidd
Dorothy Kidd is Assistant Professor of Media Studies at the University of San Francisco. She received her Ph.D. in Communication from Simon Fraser University.
Professor Kidd has published in the area of political economy of media, media and social change and community media. She has also worked extensively in community radio production. Her areas of interest include democratic and participatory communications, media and globalization.
ADVOCACY: How To Be A Grassroots Community Media Advocate. By Jeff Perlstein
Jeff Perlstein is the Executive Director of Media Alliance, a twenty-eight year old media resource, training, and advocacy center in San Francisco. Their mission is excellence, ethics, diversity, and accountability in all aspects of the media in the interests of peace, justice, and social responsibility.
As Executive Director, Mr. Perlstein has initiated campaigns for greater press freedom during wartime, expanded public input into the FCC's rulemaking processes, and increased accountability to local communities from corporate-owned radio stations in the Bay Area.
Jeff is a co-founder of the Media Justice Network as well as the initial Independent Media Center (IMC) in Seattle and the website Indymedia.org, which now links hundreds of IMC's in more than 40 countries.
Ben Scott is the Policy Director for Free Press. His work monitors ongoing legislative and regulatory debates in Congress and at the FCC. He helps to facilitate collaborative efforts with other public policy organizations and grassroots groups to open up media policy debates to public participation. Ben is in the final stages of his doctoral degree in communications from the University of Illinois.
Before joining Free Press, he spent a year working as a legislative fellow handling telecommunications policy in the US House of Representatives. He holds a bachelors degree from Northwestern University and a masters from the University of Sussex (UK).
Mr. Scott is the author of several articles on American journalism history and the politics of media regulation as well as co-editor of Our Unfree Press (The New Press, 2004) with Robert McChesney.
COMMUNITY PROPERTY: By Mia Garlick, General Counsel, Creative Commons
Mia Garlick is General Counsel for the Creative Commons, which offers a flexible range of protections and freedoms for authors and artists. They have built upon the "all rights reserved" of traditional copyright to create a voluntary "some rights reserved" copyright. The Creative Commons is a nonprofit. All of their tools are free.
Creative Commons' first project, in December 2002, was the release of a set of copyright licenses free for public use. Taking inspiration in part from the Free Software Foundation's GNU General Public License (GNU GPL), the Creative Commons developed a Web application that helps people dedicate their creative works to the public domain — or retain their copyright while licensing them as free for certain uses, on certain conditions. Unlike the GNU GPL, Creative Commons licenses are not designed for software, but rather for other kinds of creative works: websites, scholarship, music, film, photography, literature, courseware, etc.
Prior to the Creative Commons, Ms. Garlick worked in the Silicon Valley office of the law firm Simpson Thatcher and Bartlett on a range of shareholder and securities, antitrust and intellectual property litigation matters. Mia worked as an IP associate in the Sydney office of Gilbert & Tobin Lawyers. Throughout her legal career, Mia has regularly acted on a pro bono basis for individual creators, giving them legal advice on IP and related issues. Mia has also written numerous articles on current issues in IP and technology law and presented frequently on these issues.
Mia received a Bachelor of Arts and a Bachelor of Laws from the University of New South Wales in 1998 and her Masters of Law from Stanford Law School in 2003, specializing in Law, Science and Technology. She is admitted to practice in New South Wales, Australia, and in California, US.
COMMUNITY PROPERTY: Free Software and Copyleft. By Richard Stallman, founder, The GNU Project
Richard Stallman is the founder and President of the Free Software Foundation and the GNU Project, launched in 1984 to develop the free software operating system GNU. The name 'GNU' is a recursive acronym for 'GNU's Not Unix'. Free software is a matter of liberty not price. You should think of 'free' as in 'free speech.' GNU is free software: everyone is free to copy it and redistribute it, as well as to make changes either large or small. Non-free software keeps users divided and helpless, forbidden to share it and unable to change it. A free operating system is essential for people to be able to use computers in freedom.
Today, Linux-based variants of the GNU system, based on the kernel Linux developed by Linus Torvalds, are in widespread use. There are estimated to be some 20 million users of GNU/Linux systems today.
Richard Stallman is the principal author of the GNU Compiler Collection, a portable optimizing compiler which was designed to support diverse architectures and multiple languages. The compiler now supports over 30 different architectures and 7 programming languages. Stallman also wrote the GNU symbolic debugger (gdb), GNU Emacs, and various other programs for the GNU operating system.
Stallman graduated from Harvard University in 1974 with a BA in physics. During his college years, he also worked as a staff hacker at the MIT Artificial Intelligence Lab, learning operating system development by doing it. He wrote the first extensible Emacs text editor there in 1975. He also developed the AI technique of dependency-directed backtracking, also known as truth maintenance. In January 1984 he resigned from MIT to start the GNU project.
Stallman received the Grace Hopper award for 1991 from the Association for Computing Machinery, for his development of the first Emacs editor. In 1990 he was awarded a Macarthur foundation fellowship, and in 1996 an honorary doctorate from the Royal Institute of Technology in Sweden. In 1998 he received the Electronic Frontier Foundation's pioneer award along with Linus Torvalds. In 1999 he received the Yuri Rubinski award. In 2001 he received a second honorary doctorate, from the University of Glasgow, and shared the Takeda award for social/economic betterment with Torvalds and Ken Sakamura. In 2002 he was elected to the US National Academy of Engineering, and in 2003 to the American Academy of Arts and Sciences. In 2003 he was named an honorary professor of the Universidad Nacional de Ingenieria in Peru, and received an honorary doctorate from the Free University of Brussels. In 2004 he received an honorary doctorate from the Universidad Nacional de Salta, in Argentina.
OPEN SOURCE COMMUNITY: Making A New World, by Doc Searls, Senior Editor, Linux Journal
Doc Searls is a writer, speaker and consultant on topics that arise where technology and business meet. He is the Senior Editor of Linux Journal, the premier Linux monthly and one of the world's leading technology magazines. He also runs the new Doc Searls' IT Garage, an online journal published by Linux Journal's parent company, SSC.
He is co-author of The Cluetrain Manifesto: The End of Business as Usual, a New York Times, Wall Street Journal, Business Week, Borders Books and Amazon.com bestseller. It was Amazon's #1 sales & marketing bestseller for thirteen months and sells around the world in nine languages. His byline has appeared in OMNI, Wired, PC Magazine, The Standard, The Sun, Upside, Release 1.0, Wired, The Globe & Mail and many other publications. He writes Doc Searls Weblog, which is consistently listed among the top few blogs, out of millions, by Technorati, Blogstreet and others.
In August, 2005, Doc received the first annual Google O'Reilly Open Source Award for Best Communicator. A former radio personality, Doc has appeared on TechTV, CNBC, CNet Radio, and many networks and stations. He is a regular on The Linux Show and The Gillmor Gang podcast, as well as his own podcasts.
Doc has consulted and/or held workshops for Johnson & Johnson, Microsoft, Nortel Networks, Sun Micrososystems, Borland and many other companies. Doc's marketing background dates from 1978, when he co-founded Hodskins Simone and Searls, which became one of Silicon Valley' leading advertising and public relations agencies. HS&S was sold to Publicis Technology in early 1998. He has worked with Hitachi, Sun, Apple, Nortel, Motorola and many others. Doc serves on the advisory boards of Jabber, Inc., PingID, SocialText and Technorati.
Doc has been a keynoter, a featured speaker or a panelist at countless events and trade shows: Digital ID World, O'Reilly's Open Source and Emerging Technology Conferences, Supernova, LinuxWorld Expo, Government Technology Conference, CES, Comdex, BloggerCon, JabberCon, PC Forum, Seybold, and Demo, among many others.