Welcome to the award-winning BE THE MEDIA Radio
Join host David Mathison
as he interviews leading thinkers and practitioners of independent media, such
as author Seth Godin, singer Jill Sobule,
craigslist's Craig Newmark, Wikipedia's Jimmy Wales, Wired co-founder Kevin
Kelly, Internet Marketer Joel Comm, and Woodstock creator
Our show recently won the
Small Business Trends Top 100 Best Small Business Podcasts of 2010
award, along with the Wall Street Journal, the New York Times, the Economist, TIME, CNN Money, Business Week, the BBC,
Kiplingers, Ernst & Young, Leo Laporte, and Robert Scoble.
We normally air Wednesdays at 5pm ET. The show is
To chat with us live during the show, or view upcoming shows,
Seth Godin and
Dubbed "America's greatest marketer," Seth Godin writes the world's most
blog, and is author of 11 bestselling books including
Purple Cow, and Linchpin. Scott Stratten writes a
and is the author of UN-Marketing. His viral videos have been
viewed over 60 million times. Learn how they virally spread their ideas by
leveraging the "Be The Media" crowd - podcasters, bloggers, social media
experts, etc - and how YOU CAN TOO!
Shel Horowitz: Guerrilla Marketing Goes Green:
Can your business make the world a better place? Can you improve the earth,
your profits, and your customer base all at the same time?
Shel Horowitz says YES:
"It’s grounded in integrity, in caring about yourself AND in caring about
others and the world around you—and it’s the fast track to business success
in the 21st century." Join us as Shel explains how his new book, Guerrilla Marketing
Goes Green, will teach you that GREEN IS GOOD!
Dr. Joni Frater and Esther Lastique:
With a majority of
marriages in the US destined to fail, many couples want to know how to make
their relationship last a lifetime. Joni and Esther's new book,
Love Her Right,
is a fresh look at everyone’s favorite subject - from a unique perspective.
We discuss communication, romance, seduction, and very specific information
on techniques to put the fire into your relationship.
Jill Sobule: Singer-songwriter:
Jill Sobule has released seven studio albums of original music, and is featured in the Foreword,
Intro, and Music chapters of Be The Media! We explore how Jill raised
$89,000 via fan donations to create her new studio album,
Hear how Jill built and maintains her engaged fan base. Our co-host is Bob
Baker, an author, indie musician, and former music magazine editor.
McBride: CEO Nettwerk Music Group; co-founder Lilith Fair: Since 1984,
such as Sarah McLachlan have released 500+ albums and sold 150 million
copies. We discuss the future of distribution, Nettwerk's new Polyphonic,
which invests directly in artists,
the return of
Lilith Fair, and
the I4C Campaign, which gives a portion of ticket sales to non-profits and green initiatives.
Baker, an author, indie musician, and former music magazine editor.
Alan Levy: CEO, Blog Talk Radio:
In this premiere episode of BE THE MEDIA radio, we
interview Blog Talk
Radio founder and CEO Alan Levy about his reasons for starting the
company, and the revolutionary impact of Blog Talk Radio on freedom of
expression. Alan reviews some of the features of the platform, and shares
ways to get your show featured. I give tips on how to attract listeners and
Kelly: What Technology Wants:
Kevin Kelly's new book, What Technology Wants,
introduces a provocative view of technology, comparing it to a living,
evolving organism that has its own unconscious needs and tendencies - even a
drive towards sentience. The book is an optimistic look at how humanity and
technology join together to produce increasing opportunities.
Craig Newmark: Founder, craigslist:
In this interview we speak with Craig Newmark, who founded
craigslist in 1995
as a non-commercial community bulletin board with classifieds and discussion
forums. We explore how craigslist strives to make the Internet more personal
and authentic, while advocating social responsibility. We are joined by Andrew Nachison and Dale Peskin,
co-founders of the
We Media conference.
LinkedIn TuneUp and Q&A: Want to learn
how to create a
powerful LinkedIn profile to attract opportunities, partners, and clients?
How to enlist a quality network? How to build your reputation as an expert
in your industry? How Mathison's LinkedIn profile netted him an invitation
to join the board of directors of a social network for entrepreneurs, which
gained 850,000 members worldwide in 2 years? Tune in,
join our LinkedIn group!
Elizabeth Bryan & Laura
Robinson: Licensing for authors & artists: Joining us live from
the Toy Fair in NY City are Elizabeth Bryan and Laura Robinson, co-creators
of the book, board game, and web site "Count
Your Blessings" (with writer Rachel Naples). We discover how they negotiated
licenses with Chicken Soup for the Soul and Franklin Covey - and how YOU CAN
BALDERDASH (15 million sold) and is known as one of the “Thomas Edison's
of the Toy Industry.”
Mickey Huff: Executive Director,
Live from Diablo Valley College, we speak with
Professor of History Mickey
Huff, Executive Director of Project Censored and Director of the Media
Freedom Foundation. Project Censored teaches students and
the public about the role of a free press in a free society - and to tell
the News That Didn't Make The News and Why. You can buy the book from
your host David Mathison in this interactive, participatory program!
David Mathison is founder and Managing Director of
the Digital Media practice at
Chadick Ellig, a
premiere executive search consultancy named by Business Week as "one of the
world's most influential headhunters."
Mathison's book, BE THE MEDIA, was featured in the NY Times after
he pre-sold over 5,000 copies in 11 days via his web site, Twitter, and Facebook.
has given keynote presentations everywhere from Columbia University to the United Nations
(3 times in 2010), from Amsterdam to Zagreb. He is host of an award-winning radio show
whose guests have included author Seth Godin, Wired co-founder Kevin Kelly, singer Jill Sobule, craigslist’s
Craig Newmark, and Wikipedia’s Jimmy Wales.
From 1999-2001 he was founder and CEO of the Kinecta Corporation where he raised $30 million in under
2 years. Kinecta was acquired and is now part of Oracle (NASDAQ: ORCL). From
1994-1999 Mathison was Vice President with Thomson Reuters, the world’s largest
news agency, where he pioneered online content syndication.
Mathison is the founder and Executive Producer of
Home Aid, an annual
campaign and event to benefit America's homeless. He serves on the Board of Directors for
Home Aid America and
Speakers Without Borders, an international non-profit created to support
professional speakers who are committed to inspiring the human spirit in
under-served communities though the power of the spoken word.
Mathison served on the Board of Conveners for the Marin Community Media Center
(San Rafael, CA), the Board of Directors for WebHood (Cambridge, MA), the Media
Freedom Foundation (Sonoma, CA), and the Mountain Play Association
CA). He is a Deacon at Westminster Presbyterian church (Tiburon, CA). Mathison
earned his Masters degree from Columbia University in 1995.