Be The Media UPDATE

November 2008

BE THE MEDIA is the best way to build your platform, grow your audience, get multi-media exposure, and EARN MORE MONEY.

If you are a musician, author, educator, filmmaker, actor, consultant, publicist, trainer, speaker, politician, religious leader, activist, entrepreneur, coach, or business owner, then

BE THE MEDIA is for you!

This Edition: Get more exposure: BE THE MEDIA

1. BE THE MEDIA launch
2. About BE THE MEDIA
3. Teleseminar Secrets with Co-Trainers David Mathison and Alex Mandossian (Wednesday, Nov 12 @ 7pm Eastern)
4. Demand us! Help plan our book tour

1. BE THE MEDIA launch

Thanks to everyone for your support while we finished BE THE MEDIA. We are launching the book this month!

Below is a quick update of our activities this past year:

David Mathison delivered the keynote address at the Alliance for Community Media - West conference in Denver, Colorado (see picture at left).

Mathison was invited to attend Ithaca College's inaugural Symposium on Independent Media at the Park Center for Independent Media.

Mathison moderated the following political and media events:

• California Democratic State Senate Candidate's Forum

• War Made Easy with author Norman Solomon

• Community Internet: Internet Access As A Public Utility

• Oakland's Digital Inclusion Summit

BE THE MEDIA sponsored these important media conferences:

• NewsTools 2008 at Yahoo!

• Independent Media Strategy Summit

In June, we had a very successful soft launch of the galley (the "uncorrected proof") at the following book conferences:

Book Expo America: David Mathison signed books next to Ray Bradbury, Jamie Lee Curtis, Ernest Borgnine, Dr Ruth Westheimer, and Professor Robert Thurman.
Mathison and Rich Dad, Poor Dad author Robert Kiyosaki

Publishers Marketing Association: Mathison taught an advanced track class on Web 2.0 tools, and participated in "Ask The Expert" sections.

Galleys went to attendees of the Academic Research for Media Reform Symposium, the Allied Media Conference, and the Alliance for Community Media national conference.
David Mathison with Phil Donahue.

Due to overwhelming demand, more than 600 galleys were distributed to journalists, reviewers, and the press.

The result? BE THE MEDIA got rave reviews and endorsements, with many more to come!

BE THE MEDIA is now being used in numerous universities and colleges - in journalism, communications, media, broadcast, and business classes. (Ask us about academic discounts)

Contributors to BE THE MEDIA have been featured in Business Week, the New York Times, on the Authors Guild website, and have been recognized with awards and national syndication.

The feedback from these reviews and events encouraged us to add 100 new pages (the book is almost 500 pages now), include a detailed index, and improve the interior layout.

The extra work delayed the general release of the book, but we think it was worth it. We know you will agree.

BE THE MEDIA heads to the offset printer this month. Thanks again for your patience and support!

We are now ready for lift-off. Our goal is to help you grow your list, expand your reach, get media exposure, and skyrocket your earnings.

Buy BE THE MEDIA now:

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2. About BE THE MEDIA

As you may know, to effectively reach fans today you need to be everywhere - on radio, TV, in newspapers, magazines, on the Internet, on social networks, and mobile devices.

BE THE MEDIA teaches you how to get your message to fans where they want it, when they want it, and how they want it. 

Our book will show you how to:

● Create a direct relationship with your audience
● Grow your e-mail customer contact list
● Re-purpose and diversify your product offerings
● Increase and diversify your revenue streams
● Self-publish your book, blog, podcast, or videoblog
● Promote on social networks like MySpace and Facebook
● Sell your music on CD Baby, your web site, and blog
● License your merchandise, songs, ringtones, and more
● Create and self-syndicate your own radio show
● Create a "no budget" video and promote it online
● Leverage affiliate programs to get more customers
● Get more traffic through Search Engine Optimization
● Use RSS (syndication) to broaden your reach

No need to wait any longer...

Buy BE THE MEDIA now:

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3. Teleseminar Secrets with Co-Trainers David Mathison and Alex Mandossian

One of the fastest ways to sell more books, information products, and services based on your expertise is to do telephone seminars (aka “teleseminars”).

Join BE THE MEDIA authors ALEX MANDOSSIAN and DAVID MATHISON for a free 90-minute telephone seminar on Wednesday November 12, 2008 (4pm Pacific, 6pm Central, 7pm Eastern).

No one knows more about teleseminars than Alex - period! He has generated over $233 million in sales and profits for his clients and partners, and specializes in list building techniques.

We will arm you with battle-tested teleseminar secrets that boost your sales and profits - without making you spend a single cent more on advertising costs.

If you are an entrepreneur, author, public speaker, musician, filmmaker, or business owner, YOU MUST BE ON THIS CALL!

You will learn:

● Eight models for using teleseminars to sell more books, information products, and services
● How Alex sold over 3,023 books in a single teleseminar
● A case history on how Alex used teleseminars to help a first-time author hit the NY Times Best Seller list
● Motivate and persuade more prospects to sign up
● Automatically build more responsive email lists
● Why you’re lucky to get 25 people (if that!) at a traditional bookstore signing, but Alex routinely gets 1,200+ people on teleseminars with his ‘virtual book tour’ strategy

Register for this free call here now

Still not convinced? Don’t take our word for it. Click on the link to scan through the 21 rave reviews for Alex’s work from some of the world’s most respected, best-selling authors, such as:

● Jack Canfield (The Success Principles)
● Mark Victor Hansen (Chicken Soup for the Soul)
● David Bach (Finish Rich series)
● Dr Joe Vitale (author of #1 best seller, The Attractor Factor)
● World-renowned speakers and trainers such as Tom Antion and Les Brown.

To read the reviews and register for this free call, click here.

Buy BE THE MEDIA now:

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4. Demand us - Help plan our book tour

In the past, artists needed to find an audience. Today, the audience finds the artist.

Eventful.com lets fans create grassroots campaigns that Demand local dates for popular performers, authors, musicians, comedians, and speakers. Artists get a Performer page that shows where they are being demanded, and how many people demand them in each area.

Help plan our book tour. Demand that David Mathison come speak in your local bookstore, college, or community center.

Just click below:

Biography:

David Mathison is a media consultant, speaker, high-tech entrepreneur, and author and publisher of BE THE MEDIA. From 1998-2002 he was founder and CEO of the Kinecta Corporation, a syndication services provider whose customers included Fidelity Investments, The Economist, Financial Times, Reuters, the Red Herring, and MSNBC, among many others. At Kinecta, Mathison raised $30 million in under two years. Kinecta is now part of Oracle. From 1994-1999 Mathison was Vice President with Reuters, where he pioneered online content syndication. Mathison earned his Masters degree in International Affairs from Columbia University in 1995.

Buy BE THE MEDIA now:

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"David Mathison's BE THE MEDIA is the best overall resource available to help you build out your platform."
 

- Rick Frishman, President, Planned Television Arts

Check out more rave reviews and endorsements here.

Buy BE THE MEDIA now:

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