How to reach a massive online audience who will love and buy your work.

How to create a professional account that will effectively build your brand.

How to become a master at social networking sites Twitter, Facebook, and LinkedIn.

How you can be the media creator, entrepreneur, writer, speaker, musician, filmmaker, or broadcaster you always wanted to be – at almost no cost to you.

How to earn a recession-proof livable income with only 1000 fans (customers, patrons, or friends).

How to work independently: being your own boss while owning your intellectual property.

Online reputation and brand management, or how to present yourself as an expert and monitor what others are saying about you.

How to work SMART instead of working hard with proven time management and metrics tools and techniques.

How to use URL shorteners such as bit.ly to increase and track your click-through rate.
 

In this free preview call, we will teach you how to earn a living by finding and engaging with your TRUE FANS (customers, patrons, and friends).

Find out why Wired co-founder Kevin Kelly feels that "anyone producing works of art needs to acquire only 1,000 true fans to make a living"

Learn how to find tens or hundreds of thousands of "lesser fans," and how to turn them into true fans.

Learn how to get your true fans to purchase nearly anything and everything you produce.

Fan funding: Explore real-world examples of artists using micropatronage to create your next business, book, music, film, or fund your favorite cause.

Hear how musician Jill Sobule raised $89,000 in just two months from her web site to create her new album - all from fan donations.

Discover the enablers of the micropatronage model, such as IndieGoGo, Kickstarter, and Fundable.com.

Why having a DIRECT relationship with your true fans is critical, and what tools you can use to DO JUST THAT.

Learn how to apply the True Fans model, using real-world case studies and best practices.

Guest experts will share their successes in using this model in business, online publishing, books, music, film, journalism, and coaching/consulting.

Guest Experts

Kevin Kelly	Kevin Kelly is Senior Maverick and Editor-at-Large for Wired magazine. He helped launch Wired in 1993, and served as its Executive Editor unitl January 1999. He is currently editor and publisher of the Cool Tools website, which gets 1 million visitors per month. Kevin is about to release a book called "What Technology Wants"
Bob Baker	Bob Baker is an author, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and make more money.

In this free preview call, we will teach you how to repurpose your information products into higher value offerings, so you don't leave any money on the table.

Product Pricing Curve: The real secret behind building massive wealth online, which is to give your customers exactly what they want – a diversified set of products.

Learn how to apply the Product Pricing Curve to uncover hidden - and potentially lucrative - revenue streams.

Become the "go-to" expert: The simple yet amazingly effective method of leveraging your base to upsell personal coaching, mentoring, and consulting services – and be paid hundreds of dollars per hour.

Become a *Digitally* Published Author: Creating, promoting, and selling eBooks and PDF’s that will not only generate revenue, but also brand you as an expert in your field and draw future customers all the time.

Sell Your Voice: Repurpose speeches, interviews, podcasts, webinars, and tele-classes into stand-alone audio products such as downloads and DVD’s – basically making even more money off your content with almost no extra work on your part.

Video Monetization Program: Take your message and expertise directly to DVD or online video to further monetize your content with very little effort and almost no cost.

Blockbuster Appearances: Leveraging all your efforts to become a highly paid, in-demand speaker for conferences, businesses, organizations, workshops, and in-person training seminars.

Creating Virtual Events: Drive your followers to profitable virtual webinar courses that you can host from the comfort of your own home.

Setting Up Live Events: An in-depth guide to hosting live events, with advanced techniques on finding sponsors and partners, setting up seminars and workshops, and using online promotion to drive hundreds of people to your offline event.

Guest experts will share their success stories in business, online publishing, books, music, film, journalism, speaking, and coaching/consulting.

Faculty Members

Janet Switzer

For 22 years, Janet Switzer has been the 'secret information marketing weapon' behind many of the world's best-known authors, speakers and celebrity experts - Chicken Soup for the Soul® co-founder Jack Canfield, Automatic Millionaire author David Bach, underground marketing guru Jay Abraham, celebrity speaker Les Brown, Internet business expert Yanik Silver, and The One Minute Millionaire author Mark Victor Hansen, among others. Janet Switzer knows how to turn expertise in any field into publishing assets and promotional activity that generates substantial revenue. She helps achievers who are experts in their field attain worldwide staus and million-dollar incomes by building publishing empires around their business strategies, training concepts, industry expertise and unique market posture. Her multi-media short-course How Experts Build Empires: The Step-By-Step System for Turning Your Expertise Into Super-Lucrative Profit Centers is the industry's definitive work on the subject of developing and marketing information products.

Top 10 Ways to Build Your List: A complete step-by-step guide to going from zero to having thousands of potential customers right at your fingertips.

List Building Secrets: Proven ways to build a targeted list full of quality leads who will respond to your every call to action.

Leveraging Other People’s Lists: Effective affiliate marketing and cross-promotion techniques that will expose your products and services to already waiting and willing lists of thousands.

Email Marketing Strategies: Writing killer sales copy that will increase email opens, click-throughs, and result in sales EVERY TIME you reach out to your list.

List Building Foundation: Setting up a list client, autoresponders, sending broadcasts, split tests, tracking your results, and much more.

1,000 True Fans: How you can make a living with only 1000 true fans (customers, patrons, and friends) and how to get them.

Faculty Members

Bernadette Doyle

Bernadette Doyle is a small business marketing expert. She started her self-employed career as a corporate sales trainer, and quickly established a successful business providing training to organiziations like Aviva, Sony and AIG. Over the past 3 years she's built a million dollar plus online business, while working from home and running her business part time while raising her 2 sons. She currently works just 3 days a week, and has set up her business so she can work from ANYWHERE in the world.

Bernadette will share cutting edge strategies that will help you: Get more visibilty Build a loyal following of fans Convert that interest into paying business Create multiple streams of income Create a thriving empire out of your unique talent How can she be so confident of this? Because she's done it! She's already helped thousands of clients to do it, and now she's ready to help you TOO.

"Every level of expertise left the class with a wealth of new knowledge!"

Angela Daffron 
Jodi's Voice

"I recently attended David's Be the Media University and was yet again amazed at the information he was willing to share and the ease at which he broke down the information for everyone in the class from beginner to well-advanced. 

Every level of expertise left the class with a wealth of new knowledge!  I would highly recommend David and/or his products!  An amazing person producing incredible and helpful tools!"
 

Maximum SEO (Search Engine Optimization): Everything from fundamentals like setting up effective keywords and links, to advanced tools such as RSS syndication, Digg, reddit, and Delicious that will drive massive traffic to your site.

Tools of the Trade: Running your business easily, efficiently, and profitably by setting up commerce tools like shopping carts, PayPal, autoresponders, and more.

Affiliate Marketing Explained: Learn how others can sell your products and make money for you, even while you sleep!

All about Blogs: Setting up a Wordpress, Typepad, or Blogger page to post content, brand yourself as an expert, build your following, and sell more products. Plus, it’s free!

Online Advertising: Making sense of Adsense and Ad networks to both increase your exposure and make passive revenue from your site or blog.

Mobile Web Sites and Applications (Apps): Advanced lessons on taking advantage of the rapidly growing mobile market.

Complete Promotion Guide: Methods to get people talking about you and your products across the country, including writing press releases, submitting articles and content to blogs and print publications, wooing traditional and online media to tell your story, and getting interviews to reach new audiences.

Faculty Members

Become a *Digitally* Published Author: Creating, promoting, and selling eBooks and PDF’s that will not only generate revenue, but also brand you as an expert in your field and draw future customers all the time.

Creating your book: We'll cover every step: title, subtitle, cover design and copy, editorial, layout, index, pricing, printing, and fulfillment.

How to get your book's ISBN, SAN, LCCN, PCN, and barcode numbers.

Print on demand: We'll compare and contrast the leaders in print on demand, such as iUniverse, AuthorHouse, Xlibris, Lulu, and BookSurge (Amazon).

Financial asset: Your book is a huge financial asset with capable of generating multiple streams of income.

Know your rights: Lucrative primary and subsidiary rights include hard and softcover, first serial rights, electronic, foreign, audio, video, performance, and licensing/merchandising.

Own your work: Learn the ins-and-outs of publishing contracts and copyright law in order to protect and control your ideas.

Keep your royalties: Find out how self-publishers earn a higher percentage of royalties than authors who accept traditional publishing contracts.

Sales: How to find sales in advance, bulk, academia, libraries, specialty stores, and catalogs.

Find your audience: Leverage article syndication and directories to get your message to your audience.

Build your platform: We'll teach you how to self-promote on the web, TV, radio, print, in bookstores, libraries, and book clubs, and at events, conferences, and schools.

Faculty Members

Become an Online Radio Star: We will show you how it has never been easier (or cheaper) to become an online broadcaster using podcasts, BlogTalkRadio, Pandora, BlipFM, and online radio stations to bring your voice directly to your audience.

Promote, Distribute, & Sell Your Audio: The keys to using services such as iTunes and Tunecore to sell your podcasts and music on the largest digital audio marketplace in the world.

Sell Your Voice: Repurpose speeches, interviews, podcasts, webinars, and tele-classes into stand-alone audio products such as downloads and DVD’s – basically making even more money off your content with almost no extra work on your part.

List of Directories: A comprehensive list of directories where you can have your content syndicated and distributed to a wide audience.

Attracting Paying Sponsors: Businesses and organizations would love to pay you to promote to your audience. Learn how to make it happen.

Fan Funding: Guerilla marketing tactics first used by independent musicians that will show you how to get your fans to fund your endeavors and products – before you even make them!

The Music Business: We will explore and compare several models, how they work, and why being independent may be the best choice of all.

Massive Distribution: A powerful list of channels to distribute your audio content, from digital downloads on Amazon and iTunes to retail stores and even ring tones.

Control your Rights: Why it has never been easier or more essential to control the intellectual property rights to your work.

Guerilla Marketing 2.0: How the internet has revolutionized promotion for artists and musicians.

Widget Wonders: Widgets, applications, plugins, websites, and services that can be used to promote and sell your music and audio.

Sold Out Shows: The secret to getting fans to demand YOU, and getting the most from live shows and performances.

Faculty Members

Derek Sivers	Derek Sivers is best known as the founder of CD Baby. A professional musician (and circus clown) since 1987, Derek started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients. After he won the 2003 World Technology Award, Esquire Magazine's annual “Best and Brightest“ cover story said, “Derek Sivers is changing the way music is bought and sold... one of the last music-business folk heroes.” In 2008, Derek sold CD Baby to focus on his new ventures to benefit musicians, including his new company MuckWork where teams of efficient assistants help musicians do their “uncreative dirty work”. His current projects and writings are all at sivers.org.
Bob Baker	Bob Baker is an author, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and make more money.
Street Smarts Marketing
Kathleen Gage	Kathleen Gage, CEO and founder of Turning Point, Inc. and Maxwell Publishing is a bestselling author, keynote speaker, and an internationally recognized Internet marketing and publicity expert for speakers, trainers and authors. She works with professionals who want to learn how to package their expertise and knowledge into money making products and service. She does this by teaching them eProduct development, Internet marketing, multi media program development, self-publishing skills, teleseminar development and developing mentoring courses that they can offer their clients.

"...Be The Media University courses help people put what they've learned to use in their own business or organization."

Elizabeth Cottrell
Freelance Writer
Owner, RiverwoodWriter, LLC

This is a connect-the-dots approach that is missing from many online courses. Rather than overwhelm and confuse, Be The Media University courses help people put what they've learned to use in their own business or organization."
 

Viral Video: Creating and publishing online videos that will drive your fans WILD at almost no cost, every day! Includes extensive guides to popular video sites Youtube, Ustream, LiveStream, and Blip.

Video Blog Star: Setting up a blog with video as the primary content has never been easier.

Video Monetization Program: Take your message and expertise directly to DVD or online video to further monetize your content with very little effort and almost no cost.

Mobile Movies: Tips to take advantage of the future of mobile video (video and film from cell phones, tablets, etc).

Film and Financing: How to successfully fund your independent film project or movie.

Low Budget Filmmaking: The radical new model of low budget digital moviemaking and the tools you will need to pull it off.

Massive Video Distribution: Whether you want a full service deal or a completely independent means of distribution, we explore the many options available to get your message out.

The Desktop Studio: We explain how to set up a low-budget film studio right in your own home.

List of Directories: A comprehensive list of directories where you can have your content syndicated and distributed to a wide audience.

Attracting Paying Sponsors: Businesses and organizations would love to pay you to promote to your audience. Learn how to make it happen.

Fan Funding: Guerilla marketing tactics first used by independent musicians that will show you how to get your fans to fund your endeavors and products – before you even make them!

Faculty Members

Learn all about online and offline licensing for publishing, music, film, interactive, online games, and board games.

Find out why licensing guru Ken Kerr said "Licensing is the fastest, simplest, and shortest distance between an idea in your head (or someone else's), and a lifetime stream of income in your mailbox."

Learn how licensing can multiply your resources, extend your brand, diversify your revenue streams, and give you access to new customers, markets, channels, and retailers.

Get Started: We'll explore ways to come up with your own idea, leverage someone else's, acquire the rights to existing properties, or boost/extend a dormant business.

Instant licensing: Get started quickly with online licensing tips from Cafepress, Zazzle, and Spreadshirt.com

PUBLISHERS: Grow your existing business by licensing your published property to everything from greeting cards and toys, to events, films, and TV shows.

MUSICIANS: Everyone knows CD sales are down, and touring bands are struggling. Earn extra income from licensing your songs and ringtones to everything from cell phones to video games, and your branded images on everything from clothing to computer screensavers and wallpaper.

We'll teach you everything you need to know to be successful: trademarks, categories, property types, product categories, licensees, manufacturers, and agents.

Examine a sample licensing contract, and key terms such as territory, channels, exclusivity, guarantees, advances, and royalties.

Faculty Members

Twitter Basics: What is Twitter, what it means for your business, and how to set up a professional account that will effectively build your brand.

Growing Followers: Proven methods to quickly build a large and responsive following who will buy and promote your products and services – for free!

Social Media Integration: Choosing the right content to tweet, including incorporating your blog, Facebook account, and other social media profiles to achieve maximum visibility.

Twitter Education: Everything about using Retweets, Hashtags, Lists, Twitter Search, URL shorteners such as bit.ly, and more.

Reputation Management: How to monitor your brand and see what people are saying about you; allowing you to make sales, provide customer service, and even get product feedback.

Twitter Toolbox: How to use tools such as Managetwitter, Twitpic, TweetDeck, Twitin, Twurl, Twitter Karma, TwtVite, Twittaholic, and many more.

Twitter Safety Tips: Easy ways to respond and block users who may be spamming or harassing you, activities to avoid to prevent your account from being blocked or deleted, Twitter etiquette, and important safety and privacy issues you must be aware of.

Advanced Class: Important social media metrics tools to track your time and return on investment, how to track your competitors and partners, and techniques to manage your time efficiently for maximum productivity.

Faculty Members

"He's done it himself.  He's done it for others.  And he can show you how to do it, too."

Liam Fayle
SUNY Brockport

Facebook Basics: How to create an effective and professional profile, including choosing the right picture, biography, and contact information.

Pages Explained: The real difference between Personal, Fan, Cause, Group, and Event pages, and how to use each gain massive exposure and sales.

Social Networking Overview: The basics behind messages, likes, comments, sharing, photos, events, video, linking, tagging, causes, and applications; and how to effectively use each.

Content Promotion Guide: Ways to get your friends and fans to share your message with thousands of others (for FREE), and how to capitalize on those relationships to build your business.

Event Promotion Guide: Leveraging Facebook to drive traffic and promote both virtual and “real world” offline events. After hearing this guide, you will never host an event without Facebook again.

Facebook Safety Tips: Ways of handling privacy issues to ensure your account accurately reflects the professional standards and public image of you or your business, navigating Facebook’s important privacy and safety settings, Facebook do’s and don’ts, and how to respond to difficult issues such as negative comments, harassment, spam, and other risks to your reputation and online security.

Effectiveness Guide: How to use your Fan page’s statistical tools to monitor interaction, demographics, and other metrics that help you track your progress and return on investment.

Faculty Members

LinkedIn Overview: What is LinkedIn, who is on it, and what it means for you and your business.

Step-by-Step Networking: How to build a quality network, attract customers, partners, and clients, and connect with the top leaders and partners in your industry.

Reputation Growth Techniques: How to find and engage in groups to extend your reach and reputation, how to acquire valuable recommendations and testimonials, and connecting with alumni, community, and professional organizations.

LinkedIn Basics: Effective ways to handle invitations, introductions, recommendations, status updates, and more.

Business-to-Business Guide: How to find experts, consultants, freelancers, and potential employees to help you achieve success. Alternatively, how to best offer your expertise and services, and build demand for both.

Security Setup: How to set privacy settings to make the most of your profile without compromising security.

LinkedIn Do’s & Don’ts: A list of activities to avoid to prevent your account from being blocked or deleted.

Faculty Members

This is the class you DO NOT want to miss! We'll bring together "best in class" publicists from each field - publishing, music, film, mobile, web 2.0. and journalism.

Cross-pollination of success stories: Learn from the best in the business: killer guerilla music, book, and film marketing techniques and promotional ideas.

Cross platform publicity: Learn the importance of getting your message out in as many media as possible: online, print, video, audio, and mobile.

Position yourself as the expert: Learn the importance of branding and positioning yourself as an expert who is taken seriously by the press and journalists.

Maximize your effect: Learn how to approach traditional print and broadcast media to get them to cover your message.

Minimize your costs: We'll teach you how to get the most exposure at minimal - if any - cost to you.

Guest experts will share their success stories helping their clients get maximum exposure.

This class promises to be the highlight of the blockbuster system, and will leave you excited about getting started!

Faculty Members

"Buy his book, listen to his radio show, and attend every seminar he teaches - you will benefit far more then my words can imply."

Bob Olmstead
Management Consultant,
Olmstead Management Consulting

As a management consultant for almost twenty-years, and an amateur filmmaker for almost five; David's book, online radio blog, and Social Media seminars have profoundly impacted me and how I conduct my business. Buy his book, listen to his radio show, and attend every seminar he teaches - you will benefit far more then my words can imply."
 

YES, I am enrolling in the Blockbuster Online Success System in order to become a profitable online media powerhouse. I want to reach a massive audience, earn more revenues, and finally make a sizable living doing what I love. By completing the enrollment process:

I understand by enrolling I am reserving a seat in all eight courses included in the Blockbuster Online Success System that starts in November, 2010.

I understand my enrollment is completely risk-free. If I am unsatisfied with the content of the Course I can contact Be The Media University within 60 days to receive a full refund.

I understand that enrollment is capped at 100 seats. My enrollment may be denied by Be The Media University at their discretion. I may be placed on the “stand by” list if the Course reaches maximum capacity.

Money Back Guarantee!

Remember, I stand behind these courses.

If for any reason you are not satisfied with the material, simply ask for your money back within 60 days. No hard feelings. There is absolutely NO RISK to you.

You've got nothing to lose, so be sure to enroll now.